BOWLERO Stock Price, News & Analysis

Bowlero Corporation (formerly trading under the ticker BOWL) is described in company communications as one of the world’s premier operators of location-based entertainment. The business focuses on operating bowling centers and related entertainment venues across North America and has also expanded into other experiential formats. In late 2024, Bowlero announced that it would rebrand to Lucky Strike Entertainment Corporation and change its New York Stock Exchange ticker symbol from NYSE: BOWL to NYSE: LUCK, reflecting an evolution beyond traditional bowling.

Business focus and entertainment platform

According to Bowlero and Lucky Strike Entertainment press releases, the company operates over 360 locations across North America. These locations include bowling centers and other location-based entertainment offerings. Company disclosures highlight that Bowlero serves tens of millions of guest visits annually through a family of brands that has included Lucky Strike, Bowlero and AMF. The company also owns the Professional Bowlers Association (PBA), which it describes as the major league of bowling and a growing media property with millions of fans.

In its rebranding announcements, the company characterizes Lucky Strike Entertainment as a location-based entertainment platform that provides experiential offerings in bowling, amusements, water parks and family entertainment centers. Recent communications also reference acquisitions of water parks and family entertainment center brands such as Raging Waves, Big Kahunas and Boomers Parks, which are cited as expanding the range of entertainment experiences available within the broader platform.

Rebrand from Bowlero to Lucky Strike Entertainment

Bowlero announced that it would rebrand as Lucky Strike Entertainment, effective December 12, 2024, including a legal name change to Lucky Strike Entertainment Corporation and a ticker change from NYSE: BOWL to NYSE: LUCK. A subsequent release stated that Bowlero Corporation (NYSE: BOWL) had officially rebranded as Lucky Strike Entertainment, with the stock ticker symbol updated to NYSE: LUCK. The company describes this change as a transformative shift that expands its offerings beyond traditional bowling and positions Lucky Strike Entertainment as a premier destination within location-based entertainment.

In connection with the rebrand, the company has been converting existing centers into Lucky Strike locations and opening newly built Lucky Strike venues in markets such as Beverly Hills, Ladera Ranch, Miami and Colorado. Company statements indicate that dozens of upscale centers are expected to be converted to the Lucky Strike brand over time, alongside the development of flagship locations that showcase the updated concept.

Bowling and other revenue categories

In its financial disclosures, Bowlero breaks out revenues into categories labeled bowling, food and beverage, and amusement and other. These categories appear in the company’s condensed consolidated statements of operations for recent fiscal quarters. Management commentary in earnings releases also refers to revenue metrics such as Total Location Revenue, Same Store Revenue and Revenue Excluding Service Fee Revenue, which the company presents as non-GAAP measures intended to highlight revenue directly associated with consumer discretionary spending and location operations.

Company explanations of these non-GAAP measures describe Total Location Revenue as total revenue less non-location related revenue, revenue from closed locations and service fee revenue, if applicable. Same Store Revenue is described as total revenue less non-location related revenue, revenue from closed locations, service fee revenue (if applicable) and acquired revenue. Bowlero states that it uses these measures internally for planning, forecasting and comparing performance across periods.

Geographic footprint and growth activity

Bowlero’s and Lucky Strike Entertainment’s news releases state that the platform includes over 360 locations across North America. Recent communications describe the opening of new Lucky Strike locations in Beverly Hills and Ladera Ranch in California, as well as Southlands in Aurora and Northfield in Denver, Colorado. The company has also indicated that it continues to open new builds and acquire additional bowling locations, family entertainment centers and water parks, and that certain acquired water park and family entertainment center assets are expected to contribute more during peak seasonal periods.

Management commentary in earnings releases highlights an ongoing focus on expanding the entertainment offering, including heightened food, beverage and experiential components, and the rollout of mobile ordering across locations. These disclosures frame expansion and operational initiatives as part of the company’s efforts to grow Total Location Revenue and improve cash flow conversion.

Professional Bowlers Association ownership

Bowlero’s communications note that the company acquired the Professional Bowlers Association in 2019. The PBA is described as the major league of bowling and a growing media property with millions of fans around the world. Within the broader Lucky Strike Entertainment platform, the PBA is presented as a sports and media asset that extends the company’s presence beyond physical centers into professional bowling and related media content.

Corporate evolution and historical context

In a rebranding announcement, Bowlero recounts that Thomas Shannon purchased the original Bowlmor Lanes in 1997 and developed an upscale bowling and events concept that expanded from a Manhattan venue into multiple locations nationwide. Over time, this business evolved into Bowlero Corporation, which the company describes as the largest owner and operator of bowling centers worldwide by number of lanes and locations. The subsequent rebrand to Lucky Strike Entertainment is positioned as the next phase in that evolution, emphasizing a broader entertainment platform that includes bowling centers, water parks, family entertainment centers and a professional sports and media property.

Status of the BOWL ticker

For investors researching the historical ticker BOWL, company press releases state that Bowlero Corporation changed its legal name to Lucky Strike Entertainment Corporation and its stock ticker symbol from NYSE: BOWL to NYSE: LUCK as part of the December 2024 rebrand. This means that current trading and disclosures are associated with the LUCK symbol, while BOWL represents the earlier Bowlero Corp. identity. Historical information about Bowlero’s operations, financial reporting and corporate development remains relevant for understanding the background of Lucky Strike Entertainment.