Crossfirst Bankshares Stock Price, News & Analysis

CrossFirst Bankshares, Inc. (NASDAQ: CFB) is a Kansas corporation and a registered bank holding company for its wholly owned subsidiary, CrossFirst Bank. Operating in the commercial banking industry within the broader finance and insurance sector, the company focuses on providing full-service banking to businesses, professionals, individuals, and families. CrossFirst Bank is headquartered in Leawood, Kansas and maintains locations in Kansas, Missouri, Oklahoma, Texas, Arizona, Colorado, and New Mexico.

According to company disclosures, CrossFirst Bank was organized by a group of financial executives and prominent business leaders with a shared vision to combine highly experienced people with technology to deliver personal service. The bank emphasizes personalized, relationship-based banking and states that it strives to be the most trusted bank serving its markets. This focus on trust and service is positioned as a key driver of value for its stockholders.

Business focus and client base

CrossFirst Bank describes itself as a full-service financial institution. It offers products and services to a broad client base that includes businesses, professionals, individuals, and families. The company highlights personalized, relationship-based banking as central to its approach, indicating an emphasis on direct, ongoing relationships with clients rather than purely transactional interactions.

The bank’s stated purpose is to serve clients and communities "in extraordinary ways" by combining experienced banking professionals with technology. This approach is intended to support a high level of personal service while also leveraging modern banking tools.

Geographic footprint

CrossFirst Bank is headquartered in Leawood, Kansas and reports having locations in:

• Kansas
• Missouri
• Oklahoma
• Texas
• Arizona
• Colorado
• New Mexico

This multi-state presence places the company in several metro and regional markets across the central and southwestern United States.

Corporate culture and stated values

The company emphasizes a culture built around trust and service. CrossFirst Bank states that it is committed to serving clients and communities in extraordinary ways and that it believes success is achieved through establishing and growing the trust of clients, employees, stakeholders, and communities. The bank’s origins with financial executives and business leaders are presented as part of its identity, with a focus on highly experienced people and technology-enabled service.

Relationship with First Busey Corporation

CrossFirst Bankshares, Inc. has entered into a definitive agreement and plan of merger under which it will merge with and into First Busey Corporation (Nasdaq: BUSE), the holding company for Busey Bank, in an all-common stock transaction. Subsequent announcements report that shareholders of both First Busey and CrossFirst have approved the merger and that the Federal Reserve has approved First Busey’s acquisition of CrossFirst. The transaction remains subject to remaining customary closing conditions, including certain regulatory approvals and closing steps described in public announcements.

Public communications state that, following completion of the holding company merger, Busey will initially operate CrossFirst Bank as a separate banking subsidiary until a later merger of CrossFirst Bank into Busey Bank. It is anticipated that, at the time of the bank merger, CrossFirst Bank locations will become branches or service centers of Busey Bank. These statements are based on company and transaction announcements and are subject to the risks and uncertainties described in those forward-looking statements.

Trading information

CrossFirst Bankshares, Inc. common stock trades on the Nasdaq Stock Market under the ticker symbol CFB. The company’s public communications identify it as the bank holding company for CrossFirst Bank and as a participant in the announced merger transaction with First Busey Corporation.

Position within the commercial banking sector

Within the commercial banking industry, CrossFirst’s public descriptions focus on full-service banking, relationship-based client service, and multi-state operations. The company highlights its goal of being the most trusted bank in its markets and its emphasis on combining experienced bankers with technology to support client service. These elements frame how CrossFirst presents its role and strategy within the broader finance and insurance sector.

Commitment to stakeholders and communities

CrossFirst states that it is committed to a culture of serving clients and communities in extraordinary ways. The company links its long-term success to building and maintaining trust among clients, employees, stakeholders, and the communities it serves. This emphasis on trust and relationships is a recurring theme in the company’s own description of its business and culture.