CNH INDUSTRIAL N.V. Stock Price, News & Analysis
Company Description
CNH Industrial N.V. (NYSE: CNH) is an equipment, technology and services company active in agriculture and construction. According to the company’s disclosures, it provides strategic direction, research and development capabilities, and investments that support a portfolio of global and regional brands. Through these brands, CNH participates in agricultural machinery, construction equipment, precision agriculture technology, digital farm management platforms, and related aftermarket and financial services.
CNH describes its purpose as “Breaking New Ground,” centered on innovation, sustainability and productivity. The company states that its history spans over two centuries and that it has been a pioneer in its sectors. It highlights a diverse and inclusive workforce of more than 35,000 employees worldwide, focused on helping customers grow and build a better world.
Agriculture equipment and technology
CNH’s global agriculture brands include Case IH and New Holland, which the company says supply “360° agriculture applications from machines to implements and the digital technologies that enhance them.” These brands cover key phases of the crop cycle, from field preparation and seeding to crop protection and harvesting. CNH also lists STEYR as a regionally focused brand for agricultural tractors.
The company emphasizes its growing portfolio of agricultural technology (“Ag Tech”). It highlights precision farming, autonomy, robotics and automation as core focus areas. CNH reports that its technologies support every phase of the crop cycle, including field preparation, seeding and planting, crop growth and protection, and harvesting. Many of these technologies are integrated into FieldOps™, a digital farm management platform that provides real-time data, fleet management and remote support for customers of CNH agriculture brands.
CNH has described several technology families and concepts in public materials. These include prescription tillage, planter automation with active and passive implement guidance, sense-and-act spraying portfolios, combine and corn header automation, kernel processing systems for forage harvesters, and autonomous robots for repetitive field tasks. The company links these developments to goals such as improving soil health, optimizing input use, managing crop residue, conserving water and supporting integrated pest management.
Construction machinery and related brands
In construction, CNH states that its CASE and New Holland Construction Equipment brands deliver a full lineup of construction products aimed at making the industry more productive. The company also cites Eurocomach as a regionally focused brand producing mini and midi excavators for the construction sector, including electric solutions. These activities align with the broader construction machinery manufacturing sector in which CNH operates.
Precision technology, connectivity and digital platforms
CNH highlights precision technology and connectivity as central to its strategy. It points to Raven as a brand focused on digital agriculture, precision technology and the development of autonomous systems, and to Hemisphere as a designer and manufacturer of high-precision satellite-based positioning and heading technologies. These capabilities support guidance, automation and sensing solutions across CNH’s agricultural equipment portfolio.
The company positions FieldOps™ as a connected ecosystem that integrates its commercially available technologies. CNH states that FieldOps™ enables real-time data transfer, fleet management and remote support, and that it can integrate with third parties such as agronomists and seed suppliers. CNH has also referenced collaborations aimed at ensuring connectivity in remote rural areas, including a satellite connectivity agreement with Starlink™, to support uninterrupted operation of its digital tools.
Aftermarket parts and service offerings
CNH has introduced FLEETPRO, described as a line-up of aftermarket services and products. According to company communications, FLEETPRO includes a portfolio of certified spare parts and consumables for agricultural equipment, mainly recommended for post-warranty and legacy machinery. The offering is positioned to provide dependable performance and dealer support at a competitive price point and is available across the Europe, Middle East and Africa region.
FLEETPRO also extends into precision farming kits. CNH reports that these kits, developed in partnership with CHC Navigation, include guidance systems with 10-inch and 12-inch displays and both hydraulic and assisted steering options. The company notes that the kits are compatible with all brands and models, making precision tools accessible for mixed fleets. CNH further states that users of Case IH, New Holland and STEYR continue to benefit from fully integrated guidance systems that connect to the FieldOps™ platform for optimized machine performance.
Regional brands and specialized applications
Beyond its global agriculture and construction brands, CNH lists several regionally focused brands that address specialized applications. These include:
- Flexi-Coil, specializing in tillage and seeding systems.
- Miller, manufacturing application equipment.
- Eurocomach, producing mini and midi excavators, including electric solutions.
CNH also references technology aimed at specific agricultural tasks, such as crop sensing and targeted spraying, kernel processing for livestock feed, and automation systems that adjust machine settings in real time. The company links these technologies to objectives such as improving yield potential, enhancing efficiency, reducing input use and supporting more sustainable operations.
Financial services and captive finance operations
CNH’s activities include financial services that support sales of its equipment. The company identifies CNH Industrial Capital LLC as an indirect wholly owned subsidiary and captive finance company. According to public disclosures, the primary business of CNH Industrial Capital LLC and its subsidiaries is to underwrite and manage financing products for end-use customers and dealers of CNH Industrial America LLC and CNH Industrial Canada Ltd., and to provide other related financial products and services to support the sale of agricultural and construction equipment sold by CNH Industrial North America. CNH Industrial Capital LLC and its subsidiaries also provide wholesale and retail financing related to new and used agricultural and construction equipment manufactured by entities other than CNH Industrial North America.
CNH also references CNH Industrial Finance Europe S.A. as a subsidiary involved in issuing notes in the European debt markets. Together, these financial services operations form a segment that generates revenue from financing activities and supports the broader industrial business.
Capital markets activity and reporting
CNH Industrial N.V. is listed on the New York Stock Exchange under the symbol CNH. The company issues debt through entities such as CNH Industrial Finance Europe S.A. and CNH Industrial Capital LLC, and has described offerings of notes in both U.S. dollar and euro markets. CNH reports consolidated financial results under U.S. GAAP and also prepares annual consolidated financial results under EU-IFRS. It provides segment reporting for Agriculture, Construction and Financial Services, and discusses factors such as industry demand, geographic sales mix, tariffs, and research and development spending in its public results.
In its financial communications, CNH discusses non-GAAP measures such as adjusted EBIT of Industrial Activities, adjusted net income and free cash flow of Industrial Activities, explaining that management uses these metrics to monitor operations and identify trends. The company also provides outlook commentary that references industry conditions, production levels, cost management and trade-related impacts.
Approach to sustainability and long-term themes
CNH links its product and technology roadmap to sustainability themes. It has published a digital magazine series titled “A Sustainable Year,” which highlights progress in sustainably advancing agriculture and construction. The company connects its Road to 2030 business strategy and sustainability reporting to initiatives such as precision farming, autonomous and robotic solutions, and machines powered by lower-emission fuels. CNH also references mentoring and training initiatives in markets such as India, and includes external expert perspectives on topics like the use of artificial intelligence to accelerate innovation.
Across its communications, CNH emphasizes soil health, nutrient stratification, crop residue management, water conservation and integrated pest management as agronomic areas where its technologies are intended to contribute. It frames these efforts within broader challenges facing agriculture, including the need to produce more food with limited arable land and under increasingly difficult conditions.
Recognition and industry engagement
CNH and its brands participate in major industry events such as Agritechnica, described as the world’s largest trade show dedicated to agriculture. The company has hosted Tech Day events at Agritechnica to showcase customer-centric farming innovations across AI, autonomy, robotics and automation. CNH also reports that its technologies and products have received industry recognition, including awards from organizations such as the American Society of Agricultural and Biological Engineers (ASABE) and Farm Machine of the Year awards for specific Case IH and New Holland models and technologies.
According to company statements, these awards and events serve to highlight CNH’s focus on advancing Ag Tech innovation across the crop cycle and on delivering equipment and digital tools designed to support customer efficiency, profitability and sustainability.