Dollar General Stock Price, News & Analysis

Dollar General Corporation (NYSE: DG) is a retail trade company in the all other general merchandise stores industry. According to company disclosures, Dollar General is "America’s neighborhood general store," providing access to affordable products and services for customers in thousands of communities.

The company traces its roots back to 1939. In multiple public communications, Dollar General states that it lives its mission of "Serving Others" by offering affordable products and services for customers, career opportunities for employees, and literacy and education support for hometown communities. Dollar General Corporation is incorporated in Tennessee and, based on SEC filings, maintains its principal corporate offices in Goodlettsville, Tennessee.

Store formats and geographic footprint

Dollar General reports operating several store formats under its corporate umbrella. As of dates referenced in recent company news releases, the business operates Dollar General, DG Market, DGX and pOpshelf stores across the United States, as well as Mi Súper Dollar General stores in Mexico. These locations are described as providing everyday essentials and seasonal items to customers in a wide range of communities.

In its communications, the company notes that it serves "more than 20,000 communities" and references store counts in excess of twenty thousand locations across the United States and Mexico. Polygon data further characterizes Dollar General as the largest dollar store operator in the United States, with tens of thousands of small-box discount stores across dozens of states, and a heavy concentration in rural and low-income markets underserved by big-box retailers.

Merchandise mix and product categories

Dollar General’s stores carry a broad assortment of stock-keeping units (SKUs). Polygon data indicates that the company offers around 11,000 SKUs, including a significant number of items priced at $1 or less. The merchandise mix spans several major categories:

• Consumables, which Polygon data indicates account for the majority of sales.
• Seasonal items, including holiday décor and other time-specific assortments.
• Home products, such as cleaning and laundry supplies and household items.
• Apparel, which represents a smaller portion of the overall sales mix.

In its news releases, Dollar General highlights that its stores provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor. The company also emphasizes that it maintains more than 2,000 items at or below the $1 price point, including many items in seasonal assortments such as Christmas products.

Dollar General’s assortment includes both high-quality private brands and products from many of the world’s most recognized consumer packaged goods companies. The company specifically cites brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever as examples of national brands available in its stores.

Business model and customer value proposition

Based on the company’s own descriptions, Dollar General’s business model focuses on providing value and convenience to customers. The company repeatedly references its role in helping customers "stretch their budget" and "Save Time. Save Money. Everyday!" through low prices, frequent promotions, and digital coupons. Promotional events described in recent news—such as Labor Day sales, Black Friday and Cyber Monday offers, and "24 Days of Savings" during the holiday season—illustrate how the retailer uses targeted discounts and limited-time deals to attract price-conscious shoppers.

Polygon data notes that Dollar General’s revenue is driven by a large base of small-box discount stores with a merchandise mix heavily weighted toward consumables, supplemented by seasonal, home and apparel items. It also indicates that more than 20% of sales are derived from private label products, which can support the company’s value proposition by offering lower-priced alternatives to national brands.

Digital, delivery and convenience initiatives

Dollar General communications describe several initiatives aimed at enhancing convenience beyond traditional in-store shopping. The company highlights DG Delivery, which allows customers to shop for thousands of items across categories and filter for delivery-eligible products, with options such as expedited delivery for an additional fee. Dollar General also references partnerships with DoorDash and UberEats, which extend delivery coverage to tens of thousands of store locations.

Digital engagement is supported through the DG app and the myDG program, where customers can access digital coupons, claim special delivery offers, and earn benefits such as cash back for future in-store trips. These tools are presented as ways to increase access and savings for customers who rely on Dollar General for everyday purchases and seasonal shopping.

Growth, real estate projects and store development

Dollar General regularly discusses its real estate and store development plans in earnings releases and SEC filings. For its fiscal year 2025, the company has outlined plans to execute thousands of real estate projects, including opening hundreds of new stores in the United States and additional stores in Mexico, remodeling existing locations under initiatives such as Project Renovate and Project Elevate, and relocating selected stores.

In its second and third quarter fiscal 2025 results, Dollar General details the number of new stores opened, stores remodeled under these projects, and relocations completed over specific periods. These disclosures show an ongoing emphasis on upgrading the store base, refining layouts and assortments, and expanding into new markets while also entering or growing in Mexico through Mi Súper Dollar General.

Financial performance and shareholder returns

Dollar General reports its financial performance through quarterly earnings releases and related Form 8-K filings. For the second and third quarters of fiscal 2025, the company disclosed increases in net sales, same-store sales, operating profit, and diluted earnings per share compared to the prior-year periods. These results were attributed to contributions from new stores, growth in same-store sales across consumables, seasonal, home products and apparel, and improvements in gross profit rate driven by factors such as higher inventory markups and lower shrink.

The company also reports on its capital expenditure program, which includes investments in store remodels and relocations, new store facilities, distribution and transportation projects, and information systems and technology-related projects. Dollar General’s Board of Directors has declared regular quarterly cash dividends, as reflected in multiple 8-K filings and news releases, with the company noting that future dividends remain at the discretion of the Board and depend on factors such as results of operations, cash requirements, financial condition and other considerations.

Corporate governance and leadership changes

Dollar General’s Form 8-K filings provide insight into changes in its executive leadership and governance. In 2025, the company disclosed the appointment of a new Executive Vice President and Chief Financial Officer, including details of compensation arrangements and employment terms, as well as the planned interim assumption of principal financial officer duties by the Chief Executive Officer. Another Form 8-K describes the promotion of an executive to Chief Operating Officer, with adjustments to base salary, incentive targets and equity awards, and the elimination of a separate executive position.

These filings outline the company’s approach to executive employment agreements, incentive compensation, equity awards such as restricted stock units and performance share units, and severance provisions under specified conditions. They also reference the role of the Board’s Compensation and Human Capital Management Committee in approving compensation and overseeing related policies.

Community impact and literacy initiatives

Dollar General emphasizes community engagement through the Dollar General Literacy Foundation (DGLF). According to recent announcements, the Foundation has awarded hundreds of millions of dollars in grants since its inception in 1993 to support adult, family, youth and summer literacy programs. In 2025, the DGLF reported awarding more than $3.5 million in youth literacy grants to over 700 schools, libraries and non-profit organizations, with the aim of supporting K-12 students through books, technology, equipment and educational materials.

The Foundation also conducts initiatives such as The Yellow Glasses Project, where customers can purchase yellow sunglasses at Dollar General stores to benefit literacy programs. The company notes that the Foundation provides financial support to organizations located within a defined radius of Dollar General stores and distribution centers, reinforcing the connection between the retail footprint and local community investment.

Risk factors and forward-looking considerations

In its earnings releases and related 8-K filings, Dollar General includes extensive forward-looking statement disclosures. These sections outline risks and uncertainties that could cause actual results to differ from expectations, including economic conditions, inflation, consumer spending, changes in government assistance programs, wage and cost pressures, competitive dynamics, supply chain disruptions, technology and cybersecurity risks, natural disasters, geopolitical events, and other operational challenges.

While these discussions are not specific forecasts, they illustrate the range of factors that the company considers when presenting guidance on net sales growth, same-store sales growth, diluted EPS, capital expenditures, and real estate project plans. Investors and analysts often review these disclosures alongside the company’s historical performance to understand potential variability in future results.

DG stock and investor information

Dollar General’s common stock trades on the New York Stock Exchange under the ticker symbol DG. The company uses earnings releases, conference calls, webcasts and SEC filings such as Forms 10-K, 10-Q and 8-K to communicate with shareholders and the broader market. The firm also provides access to news and presentations through its investor relations channels, where it may discuss financial results, outlook, strategic initiatives and capital allocation, including dividends and capital expenditure plans.