Company Description
Mercedes-Benz Group AG stands as one of the world's most prestigious automotive manufacturers, headquartered in Stuttgart, Germany. The company operates through three primary segments: Mercedes-Benz Cars, Mercedes-Benz Vans, and Mercedes-Benz Mobility. Its vehicle portfolio encompasses the iconic Mercedes-Benz brand along with performance-focused Mercedes-AMG and ultra-luxury Mercedes-Maybach sub-brands. The company maintains production facilities across Europe, North America, Latin America, Asia, and Africa, selling vehicles and services in nearly every country worldwide.
Formerly known as Daimler AG, the company rebranded to Mercedes-Benz Group AG in February 2022 following the spin-off of its truck and bus division into the separately listed Daimler Truck Holding AG in December 2021. This strategic move allowed Mercedes-Benz to concentrate exclusively on the premium passenger vehicle market and mobility services. The company employs approximately 175,000 people globally and sold around 2.4 million vehicles in 2024, generating revenues of approximately 145.6 billion euros.
Mercedes-Benz Mobility complements the vehicle business by offering comprehensive financial services including vehicle financing, leasing, insurance brokerage, fleet management, and digital mobility solutions through Mercedes-Benz Bank, Mercedes-Benz Financial Services, and Athlon. The company has been recognized as the world's most valuable luxury automotive brand according to Interbrand's 2024 study, reflecting its strong heritage dating back to the invention of the automobile in 1886 and its continued commitment to innovation in electric mobility and autonomous driving technologies.
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