Solo Brands Stock Price, News & Analysis

The ticker symbol DTC historically represented Solo Brands, Inc., an omnichannel lifestyle brand company. According to company disclosures, Solo Brands is headquartered in Grapevine, Texas and focuses on consumer lifestyle products that support outdoor experiences and casual apparel. The company’s Class A common stock is listed on the New York Stock Exchange, and in connection with the resumption of trading after a prior suspension, Solo Brands announced a ticker symbol change from DTC to SBDS, effective July 24, 2025. As a result, investors researching the former DTC symbol are looking at the earlier trading identity of the same corporate issuer.

Solo Brands describes itself as a leading omnichannel lifestyle brand company. The business leverages e‑commerce, strategic retail relationships and owned or physical retail stores to reach consumers. Across its brand portfolio, Solo Brands emphasizes products that support outdoor living, recreation, and casual wear, with a focus on design and consumer experience. The company’s operations and financial reporting are organized around branded product lines that appeal to consumers who value outdoor activities, entertaining, and relaxed apparel.

Brand portfolio and business focus

Company materials state that Solo Brands offers products through five primary lifestyle brands:

• Solo Stove – described as an outdoor lifestyle brand and creator of smokeless fire pits. Press releases also note Solo Stove’s expansion into categories such as outdoor griddles and coolers.
• TerraFlame – referenced as part of the Solo Stove and TerraFlame grouping, associated with fire-related products and accessories. An SEC filing notes that Solo Brands sold the TerraFlame operating subsidiaries while retaining TerraFlame trademarks and related intellectual property, and entered into a supply agreement for continued exclusive distribution of TerraFlame-branded products.
• Chubbies – characterized as a premium casual apparel and activewear brand, with both direct-to-consumer and retail channel sales.
• ISLE – described as a maker of inflatable and hard paddle boards and accessories.
• Oru Kayak – identified as an innovator of origami folding kayaks.

Across these brands, Solo Brands focuses on outdoor lifestyle and apparel categories. Company communications highlight the use of both direct-to-consumer e‑commerce and wholesale or retail partnerships, as well as physical retail locations, to reach customers.

Omnichannel model and segments

Solo Brands describes its go‑to‑market approach as omnichannel, combining:

• Direct-to-consumer e‑commerce channels.
• Strategic retail relationships with third‑party retailers.
• Owned or physical retail stores.

In its financial reporting, the company has presented reportable segments focused on Solo Stove and Chubbies. Disclosures explain that net sales are tracked by channel, including direct-to-consumer and retail channels, and that segment EBITDA is used to evaluate performance. Management commentary in earnings releases discusses actions such as resetting promotional activity in Solo Stove channels, rebuilding retail relationships, and leveraging strategic retail networks for Chubbies.

Product and category expansion

Solo Brands’ news releases describe ongoing expansion of its outdoor product categories within the Solo Stove brand. Examples include:

• The introduction of the Solo Steelfire 30 Stainless Griddle, positioned as an outdoor griddle designed for backyard entertaining and described as delivering a professional‑grade outdoor cooking experience.
• The launch of the Solo Windchill 47 Cooler, described as a cooler with an integrated portable air conditioner and misting functionality, aimed at providing cooling for users as well as keeping contents cold.

These product announcements emphasize Solo Stove’s evolution beyond smokeless fire pits into broader outdoor cooking and cooling categories, while maintaining a focus on outdoor hosting and entertaining.

Capital structure, listing status and symbol change

SEC filings and company press releases provide detail on Solo Brands’ equity and listing history relevant to the former DTC symbol. The company reported that, effective April 22, 2025, its Class A common stock was suspended from trading on the New York Stock Exchange and quoted on the OTC Pink Market under the symbol DTCB, while it appealed a delisting determination. On July 8, 2025, Solo Brands implemented a 1‑for‑40 reverse stock split of its Class A and Class B common stock, describing this as part of efforts to restore compliance with NYSE listing standards.

On July 14, 2025, Solo Brands disclosed that NYSE Regulation had withdrawn its delisting determination and would lift the trading suspension, with Class A common stock expected to resume trading on the NYSE under the symbol DTC. In the same context, the company announced that it would update its ticker symbol to SBDS effective July 24, 2025, while continuing to list its Class A common stock on the NYSE. Later earnings releases refer to the stock as trading on the NYSE under the symbol SBDS.

Debt refinancing and balance sheet actions

Solo Brands has reported several financing and balance sheet measures. A June 2025 press release and subsequent filings describe an amendment to the company’s credit agreement, referred to as a comprehensive debt restructuring. The amendment provided a revolving credit facility with a committed amount and a new term loan facility, and extended the stated maturity of these facilities. Company commentary links this refinancing to an extended financial runway and increased flexibility to pursue strategic plans.

In later quarterly updates, Solo Brands references a 2025 Refinancing Amendment that refinanced existing term loans into a new term loan and established a revolving credit facility. Disclosures state that, as a result of entering into this amendment, substantial doubt about the company’s ability to continue as a going concern was eliminated as of the filing of a quarterly report.

Strategic focus and operational themes

Management commentary in earnings releases outlines several strategic themes. These include:

• Focusing on cost discipline and structural cost reductions to align the operating model with demand.
• Rebuilding and strengthening retail relationships, particularly for the Solo Stove segment.
• Managing inventory levels in both direct-to-consumer and retail channels.
• Emphasizing cash generation and balance sheet strength.
• Investing in new products across Solo Stove and other brands.

For Chubbies, company statements highlight growth in retail strategic partnerships and sustained demand in direct-to-consumer channels, with segment EBITDA improvements attributed to net sales growth and more efficient marketing spend. For Solo Stove, management has noted pressure on net sales related to reduced promotional activity and retailer inventory reductions, while pointing to new product launches and efforts to reset pricing and promotional strategies.

Corporate transactions and brand structure

An 8‑K filing dated June 18, 2025 describes a transaction in which Solo Brands, LLC sold 100% of the equity interests in subsidiaries operating the TerraFlame business back to the individuals who had previously sold those interests to Solo Brands. Under the equity purchase agreement, Solo Brands retained ownership of TerraFlame trademarks and related intellectual property. A supply agreement provides that the buyers will continue producing TerraFlame‑branded products and sell them to Solo Brands for continued exclusive distribution.

This structure illustrates how Solo Brands may adjust ownership of operating entities while continuing to control and distribute products under retained brand intellectual property.

Historical context for the DTC symbol

For investors and researchers viewing information under the historical symbol DTC, it is important to recognize that Solo Brands has communicated a transition of its NYSE ticker to SBDS. The underlying corporate entity, Solo Brands, Inc., continues to file reports with the SEC and issue press releases under its current symbol. The DTC symbol therefore represents an earlier phase of the company’s listing history, including periods of trading suspension, OTC quotation as DTCB, a reverse stock split, and eventual reinstatement and symbol change on the NYSE.

FAQs about Solo Brands, Inc. (historical symbol DTC)

• What company did the ticker symbol DTC represent?
  The ticker symbol DTC represented Solo Brands, Inc., an omnichannel lifestyle brand company headquartered in Grapevine, Texas. Company disclosures identify Solo Brands as the issuer of the Class A common stock that traded under DTC before the symbol was updated.
• What does Solo Brands, Inc. do?
  Solo Brands describes itself as an omnichannel lifestyle brand company that leverages e‑commerce, strategic retail relationships and physical or owned retail stores to offer consumer products. Its portfolio includes outdoor lifestyle and fire‑related products, casual apparel and activewear, paddle boards and accessories, and folding kayaks.
• Which brands are part of Solo Brands’ portfolio?
  Company materials list five lifestyle brands: Solo Stove and TerraFlame, associated with firepits, stoves and related accessories; Chubbies, a premium casual apparel and activewear brand; ISLE, a maker of inflatable and hard paddle boards and accessories; and Oru Kayak, which focuses on origami folding kayaks.
• How does Solo Brands reach its customers?
  Solo Brands describes its model as omnichannel, combining direct-to-consumer e‑commerce, strategic retail relationships with third‑party retailers, and physical or owned retail stores. This approach allows the company to sell its branded products through multiple distribution channels.
• What happened to the DTC ticker symbol?
  According to SEC filings and press releases, Solo Brands’ Class A common stock was suspended from trading on the NYSE in April 2025 and quoted on the OTC Pink Market under DTCB while the company appealed a delisting determination. On July 14, 2025, the NYSE notified the company that it had withdrawn its delisting determination and would lift the trading suspension. In connection with the resumption of trading, Solo Brands announced that its NYSE ticker symbol would change from DTC to SBDS effective July 24, 2025.
• Is Solo Brands’ stock still listed on the NYSE?
  Company communications state that its Class A common stock continues to be listed on the New York Stock Exchange. After the resolution of the delisting proceeding and the lifting of the trading suspension, Solo Brands announced that its stock would trade on the NYSE under the symbol SBDS.
• How is Solo Brands organized for financial reporting?
  Solo Brands has disclosed that, beginning in the fourth quarter of 2024, it presents Solo Stove and Chubbies as reportable segments. Financial results are discussed by segment, with metrics such as net sales and segment EBITDA, and by sales channel, including direct-to-consumer and retail channels.
• What major financing steps has Solo Brands reported?
  The company has reported entering into amendments to its credit agreement that refinanced existing term loans into a new term loan facility and established a revolving credit facility. Disclosures describe this as a comprehensive debt restructuring that extended maturities and, according to company commentary, contributed to eliminating substantial doubt about the company’s ability to continue as a going concern as of a quarterly filing.
• What is the TerraFlame transaction mentioned in SEC filings?
  An 8‑K filing dated June 18, 2025 states that Solo Brands, LLC sold 100% of the equity interests in the subsidiaries operating the TerraFlame business back to the original sellers, while retaining TerraFlame trademarks and related intellectual property. A supply agreement provides that the buyers will continue producing TerraFlame‑branded products for exclusive distribution by Solo Brands.
• Where is Solo Brands headquartered?
  Company press releases describe Solo Brands as headquartered in Grapevine, Texas. No specific street address is necessary for understanding the company’s location.