Doubleverify Hldgs Stock Price, News & Analysis
Company Description
DoubleVerify Holdings, Inc. (NYSE: DV) is a software company in the information sector that focuses on digital media measurement, data and analytics. The company describes itself as a media effectiveness platform that uses AI to help global brands verify media quality, optimize ad performance and prove campaign outcomes. By providing independent measurement across digital channels, DoubleVerify aims to strengthen the online advertising ecosystem and preserve the value exchange between buyers and sellers of digital media.
According to company disclosures and public descriptions, DoubleVerify operates a digital media measurement and analytics software platform. Its solutions provide advertisers with data analytics designed to improve the effectiveness, quality and return on digital advertising investments. A core offering is DV Authentic Ad, a proprietary metric of digital media quality that evaluates whether an ad was delivered in a brand-suitable environment, was fully viewable, reached a real person, and appeared in the intended geography. These metrics are delivered through the company’s software interface, DV Pinnacle, which provides real-time access to performance data on digital media transactions.
DoubleVerify’s platform is used to verify and measure advertising impressions across environments such as social media, connected TV (CTV), streaming TV and the open web. The company reports that it generates revenue from several categories of activity, including Activation revenue from impressions purchased through programmatic demand-side and social media platforms, Measurement revenue from impressions purchased directly on digital media properties (including publishers, CTV and social media platforms), and Supply-side revenue from platforms and publisher partners that use its analytics to evaluate, verify and measure advertising inventory.
Media effectiveness and AI-driven capabilities
In multiple public communications, DoubleVerify characterizes itself as the industry’s media effectiveness platform that leverages AI to drive outcomes for global brands. The company highlights AI-powered capabilities in areas such as media verification, ad optimization and campaign outcomes measurement. These capabilities are brought together in what DoubleVerify calls its Media AdVantage Platform, which combines verification, optimization and outcomes measurement to help advertisers improve media performance and return on ad spend.
DoubleVerify has introduced several AI-focused offerings. DV AI Verification is described as a set of products designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content. Within this offering, Agent ID Measurement is intended to identify and measure ad engagement with AI-powered chatbots and other AI agents, while AI SlopStopper is described as a tool to help advertisers avoid low-quality AI-generated content and measure media quality across programmatic environments. These AI-focused tools are integrated into DV’s broader verification and suitability products, including Authentic Brand Suitability.
Social media and walled garden coverage
DoubleVerify reports extensive activity across major social and so‑called “walled garden” platforms. The company has expanded its DV Authentic Attention product to platforms such as TikTok, providing impression-level attention measurement signals that combine ad exposure and audience engagement data. This product is described as part of the Media AdVantage Platform and is positioned to help advertisers understand how effectively their ads capture attention and drive user engagement across social environments.
The company has also expanded AI-powered brand suitability measurement across Meta platforms, including Threads, Instagram, Facebook and Audience Network. Its brand suitability tools are powered by a proprietary Universal Content Intelligence engine that analyzes video, audio, speech and text to classify content at scale. DoubleVerify states that this enables advertisers to evaluate contextual relevance, safeguard brand equity and improve campaign effectiveness on social platforms.
Connected TV and streaming TV focus
DoubleVerify emphasizes connected TV and streaming TV as important areas of its business. The company has launched Verified Streaming TV pre-bid segments and measurement, along with “Do Not Air” Automation within its Authentic Brand Suitability product. These offerings are described as tools that help advertisers verify that campaigns run in premium streaming environments, align impressions with streaming TV player environments, and automate enforcement of “Do Not Air” lists across streaming inventory.
DoubleVerify also highlights partnerships and integrations in the streaming ecosystem. For example, the company reports collaboration with Roku to block fraudulent ad requests that mimic Roku device traffic, using Roku’s Advertising Watermark and DV’s Fraud Lab technology. It also notes that it licenses data and popularity insights from IMDb to enhance AI-driven classification of streaming TV content, with the goal of providing more granular contextual insights for advertisers.
Global operations and customer base
DoubleVerify’s platform serves global brands and advertisers. The company has stated that it operates in the United States and has a presence in markets such as Germany, Singapore, France, Canada, Japan and other countries. In its public reporting, DoubleVerify references advertiser customers across sectors and geographies, and notes that its international measurement revenue and global advertiser revenue contribute to overall growth. It also reports partnerships with platforms and publishers, including programmatic platforms and media companies, that use DV’s analytics to evaluate and verify advertising inventory.
The company’s disclosures describe Media Transactions Measured (MTM) as the volume of media transactions its software platform measures, and Measured Transaction Fee (MTF) as the fixed fee it charges per thousand media transactions measured. These concepts illustrate how DoubleVerify’s measurement activity is tied to the scale of digital advertising impressions across channels such as CTV, social media and the open web.
Stock listing and regulatory profile
DoubleVerify Holdings, Inc. is incorporated in Delaware and its common stock trades on the New York Stock Exchange under the ticker symbol DV, as disclosed in its SEC filings. The company files periodic and current reports with the U.S. Securities and Exchange Commission, including Forms 10‑K, 10‑Q and 8‑K. These filings provide information on financial performance, material events, executive arrangements and other regulatory disclosures relevant to shareholders and analysts.