Company Description
Eventbrite, Inc. (NYSE: EB) is a global events marketplace that connects event creators and event-goers through a self-service ticketing and experience technology platform. The company focuses on live experiences, enabling people to organize, discover, and attend events across a wide range of interests. Eventbrite describes itself as serving event creators and event-goers in nearly 180 countries and being at the center of the experience economy, where people look for new things to do or new ways to do more of what they love.
According to company disclosures, Eventbrite was founded by Julia Hartz, Kevin Hartz, and Renaud Visage with a vision to build a self-service platform that empowers anyone to host and discover live experiences. Over time, this has developed into a two-sided marketplace in which creators use Eventbrite’s tools to plan, promote, and sell tickets, while consumers use Eventbrite’s website and mobile applications to discover and purchase tickets. The platform supports a broad mix of events, from local gatherings and community markets to music performances and live podcast shows, as reflected in the company’s news and product updates.
Business model and revenue sources
Eventbrite’s business model centers on providing ticketing and experience technology to event creators. The company has stated that it generates revenues principally from service fees and payment processing fees associated with the sale of paid tickets on its platform. Its marketplace structure allows it to support both small and larger organizers, with creators able to use self-service tools to list events, manage attendees, and process payments. Company communications also highlight Eventbrite Ads and other tools that help organizers reach high-intent ticket buyers and grow attendance.
Eventbrite reports metrics such as paid tickets, paid creators, and gross ticket sales to describe the scale of activity on its platform. For example, the company has disclosed that in 2024 it distributed over 83 million paid tickets to over 4.7 million events, and that its global community included tens of millions of monthly average users. These figures illustrate the breadth of events and participants using the marketplace.
Products, tools, and marketplace features
Eventbrite regularly introduces new tools aimed at helping organizers sell more tickets and improve attendee experiences. Company news describes features such as:
- Timed Entry, which allows organizers to set up and sell multiple daily time slots for recurring events like local attractions, festivals, and markets, supporting crowd management and flexible attendance.
- Eventbrite Ads, which the company highlights as a rapidly growing product that helps organizers promote events and reach more ticket buyers within the Eventbrite ecosystem.
- A redesigned consumer app with personalized event recommendations and curated lists to help event-goers discover experiences and make plans with friends.
- Lineup tools for music and performance events, enabling organizers to showcase artists with dedicated profiles and automatically distribute lineup information to services such as Bandsintown and Google Events, as described in company announcements.
- Capabilities such as Tap to Pay, Buy Now, Pay Later options in certain markets, guest list tools for VIP management, and expanded social sharing features that allow organizers to post event listings directly to platforms like Instagram, TikTok, and LinkedIn.
These tools reflect the company’s focus on both sides of the marketplace: making it easier for creators to manage and market events, and for attendees to discover, purchase, and attend experiences with a streamlined journey from discovery to check-in.
Role in the experience economy
Eventbrite describes itself as being at the center of the experience economy, where people prioritize spending on live experiences and community connection. Company communications emphasize that Eventbrite has helped event-goers find their communities and participate in meaningful gatherings around shared interests. The platform supports a wide variety of event types, including music events, block parties, community markets, educational panels, and cause-related gatherings, as illustrated by the company’s Social Study report and product announcements.
The company also publishes cultural and data-driven insights. For example, its Social Study report examines trends in how younger generations approach live experiences, highlighting preferences for authenticity, participation, and hyperlocal events. Eventbrite uses its own platform data to illustrate growth in categories such as forest bathing events, rooftop music experiences, and blended experiences that combine multiple interests.
Geographic reach and scale
Eventbrite states that it serves event creators and event-goers in nearly 180 countries, reflecting a broad international footprint. Company materials also reference a large base of monthly active users on its platform and app. While the company’s SEC filings classify its industry under a manufacturing sector code, its operations, as described in its own materials and press releases, are centered on software-enabled ticketing and online marketplace services for live events.
Corporate status and acquisition agreement
Eventbrite’s Class A common stock trades on the New York Stock Exchange under the symbol EB, as disclosed in its Form 8-K filings. On December 1, 2025, the company entered into an Agreement and Plan of Merger with Bending Spoons US Inc., a wholly owned subsidiary of Bending Spoons S.p.A., and Everest Merger Sub Inc. Under this agreement, Merger Sub will merge with and into Eventbrite, with Eventbrite surviving as a wholly owned subsidiary of the parent entity. The Form 8-K and related press release state that, upon consummation of the proposed transaction and subject to customary conditions and approvals, Eventbrite is expected to become a privately held company and its capital stock will no longer be listed on any public stock exchange.
As of the information provided in the company’s filings and press releases, the merger remains subject to closing conditions such as stockholder approval, regulatory clearances, and other customary requirements. The available documents do not state that the merger has closed, so the EB ticker continues to represent the publicly listed company in this interim period.
Recognition and corporate culture
Eventbrite notes that it has received recognition as an employer and brand. Company communications cite inclusion on Fast Company’s lists of “The World’s 50 Most Innovative Companies” and “Brands That Matter,” as well as honors such as the Great Place to Work Award in the U.S. and Inc.’s “Best-Led Companies” designation. These acknowledgments are presented by the company as evidence of its workplace culture and leadership.
FAQs about Eventbrite, Inc. (EB)
- What does Eventbrite, Inc. do?
Eventbrite operates a global events marketplace and self-service ticketing platform. Event creators use Eventbrite’s tools to plan, promote, and sell tickets to live experiences, while event-goers use its website and mobile app to discover and purchase tickets.
- How does Eventbrite generate revenue?
According to company descriptions, Eventbrite generates revenues principally from service fees and payment processing fees on the sale of paid tickets processed through its platform.
- What types of events are hosted on Eventbrite?
Company communications reference a wide range of live experiences, including music events, community gatherings, educational panels, cause-related events, and other local activities. Eventbrite reports that it distributed tens of millions of paid tickets to millions of events in a single year.
- Where does Eventbrite operate?
Eventbrite states that it serves event creators and event-goers in nearly 180 countries, reflecting a broad international presence for its online marketplace and ticketing services.
- What is Eventbrite’s stock symbol and exchange?
Eventbrite’s Class A common stock is listed on the New York Stock Exchange under the ticker symbol EB, as disclosed in the company’s SEC filings.
- Who founded Eventbrite?
Eventbrite reports that it was founded by Julia Hartz, Kevin Hartz, and Renaud Visage, with the goal of creating a self-service platform that empowers people to host and discover live experiences.
- Is Eventbrite being acquired?
Form 8-K filings and a related press release state that Eventbrite entered into a definitive agreement under which a subsidiary of Bending Spoons S.p.A. will acquire the company in an all-cash transaction, subject to stockholder and regulatory approvals and other customary closing conditions.
- What happens to EB stock if the merger with Bending Spoons closes?
According to the merger agreement summary, each share of Eventbrite common stock outstanding immediately prior to the effective time of the merger will be converted into the right to receive a specified cash amount, and Eventbrite is expected to become a privately held company with its capital stock no longer listed on any public stock exchange once the transaction is consummated.
- What metrics does Eventbrite use to describe its business?
Eventbrite highlights metrics such as paid tickets, paid creators, gross ticket sales, net revenue, and adjusted EBITDA in its financial results. It also references average monthly active users and app usage to describe engagement on its platform.
- How does Eventbrite support event creators beyond ticketing?
Company announcements describe tools such as Eventbrite Ads, lineup features for music events, timed entry, Tap to Pay, Buy Now, Pay Later options in certain markets, guest list management, and expanded social sharing, all designed to help organizers reach new audiences, manage operations, and improve attendee experiences.