EdR Stock Price, News & Analysis

Endeavor Group Holdings, Inc. (NYSE: EDR) is described in its public communications as a global sports and entertainment company. According to the company’s own "About Endeavor" disclosures in its earnings and transaction press releases, Endeavor is home to storytellers, brands, live events, and experiences across sports and entertainment. It operates through multiple segments and businesses that span talent representation, live events, sports properties, marketing, and sports data and technology.

Endeavor has been listed on the New York Stock Exchange under the ticker symbol EDR. In its segment reporting, the company highlights three primary operating segments: Owned Sports Properties, Events, Experiences & Rights, and Representation. In addition, it has described a Sports Data & Technology segment, which includes OpenBet and ARENA, that has been treated as discontinued operations for financial reporting purposes as the company moved to sell those assets.

Business Segments and Operations

In its financial results release for the year ended December 31, 2024, Endeavor explains that its Owned Sports Properties segment includes properties such as UFC, WWE, and Professional Bull Riders (PBR). Endeavor is also identified as the majority owner of TKO Group Holdings, Inc. (NYSE: TKO), which it describes as a premium sports and entertainment company that comprises UFC and WWE, and, in other communications, PBR and related sports assets. Revenue in the Owned Sports Properties segment is driven by activities at these sports organizations, including sponsorships, live event revenue, site fees, and media rights fees.

The Events, Experiences & Rights segment is described as generating revenue from event-related activities and rights. Endeavor notes that this segment’s performance has been influenced by major global events such as the Paris Olympic and Paralympic Games, the Super Bowl, and tennis tournaments including the Miami Open and Madrid Open. The company has also disclosed that it has reviewed and considered potential sales of certain events in its portfolio, including the Miami Open, Madrid Open, and the art platform Frieze.

The Representation segment centers on talent and related services. Endeavor states that it specializes in talent representation through entertainment agency WME, and that growth in the Representation segment has been driven by WME’s talent, music, and sports groups, along with its nonscripted content businesses. The company has also cited decreases in certain marketing, licensing, and fashion businesses within this segment, indicating a mix of growth and rationalization across its representation and content activities.

Endeavor further describes its broader network as including sports operations and advisory, event management, media production and distribution, and brand licensing through a business referred to as , live event experiences and hospitality through On Location, full-service marketing through global cultural marketing agency 160over90, and sports data and technology through OpenBet. These descriptions come from Endeavor’s own “About Endeavor” sections in its press releases.

Corporate Transactions and Structure

Endeavor has disclosed several significant corporate transactions affecting its structure and public listing. On April 2, 2024, Endeavor announced that it had entered into a definitive agreement to be acquired by Silver Lake, which it describes as a global technology investment firm. Under that agreement, Silver Lake agreed to acquire all outstanding Endeavor shares it did not already own, other than rolled interests, for $27.50 per share in cash. Endeavor’s public communications state that the transaction was expected to close by the end of the first quarter of 2025, subject to customary closing conditions and regulatory approvals.

In a subsequent announcement dated March 3, 2025, Silver Lake stated that it would close its acquisition of Endeavor Group Holdings, Inc. at $27.50 per share, and described the transaction as a public-to-private investment. On March 24, 2025, Endeavor announced the completion of its acquisition by Silver Lake, confirming that Silver Lake and its co-investors had acquired 100% of the outstanding shares in Endeavor they did not already own, other than rolled interests. Endeavor’s Class A common stock is described in that release as ceasing to trade, with the company no longer listed on the New York Stock Exchange. Following completion of the transaction, Endeavor is described as a privately held company.

After the take-private transaction, Endeavor states that it retains its controlling ownership stake in TKO Group Holdings, Inc. and that the portfolio of representation businesses owned by Endeavor will be organized under a new name, WME Group. According to the March 24, 2025 announcement, WME Group comprises several businesses focused on representing talent, intellectual property, and brands, including:

• WME, which Endeavor describes as a talent agency with experience across books, comedy, digital media, fashion, film, food, music, sports, television, theater, and more.
• 160over90, described as a global marketing agency that connects brands to culture through partnerships, activations, and experiences.
• Licensing, which Endeavor characterizes as a brand licensing agency focused on maximizing intellectual property value for brands, media franchises, events, and talent.
• Pantheon Media Group, described as a nonscripted content business that includes multiple production labels delivering content across live events, factual entertainment, documentaries, true crime, sports, and related formats.

Sports Data & Technology and Asset Sales

Endeavor’s financial reporting indicates that its Sports Data & Technology segment, which includes OpenBet and ARENA, has been treated as discontinued operations as the company moved to sell these businesses. The company disclosed that in the second quarter of 2024 it began actively marketing OpenBet and ARENA, and that in November 2024 it signed a definitive agreement to sell them to OB Global Holdings LLC in a management buyout backed by Ariel Emanuel and OpenBet executives.

On March 24, 2025, OpenBet announced the completion of its sale by Endeavor to OB Global Holdings LLC, confirming that OpenBet had separated from Endeavor in a management buyout. Endeavor’s communications also note that, in a related transaction contemplated in the OpenBet sale agreement, Endeavor reached an agreement to sell ARENA, its sports betting data business operating under OpenBet, to Sportradar, with OB Global owning and managing ARENA until that transaction closes, subject to regulatory approval.

Separately, Endeavor has described an asset transaction with TKO Group Holdings, Inc. In an October 24, 2024 update and in a February 28, 2025 announcement by TKO, it is stated that TKO agreed to acquire Endeavor assets including PBR, On Location, and in an all-equity transaction. TKO later announced the close of its acquisition of , On Location, and PBR from Endeavor. Endeavor’s description of that deal clarifies that the acquisition of does not include businesses associated with the brand in licensing, models, and tennis and golf representation, nor ’s full events portfolio, which remain with Endeavor.

Dividends and Capital Structure

In connection with the Silver Lake merger agreement, Endeavor has disclosed that it is required to declare and pay a dividend each calendar quarter prior to the closing of the transaction in respect of each issued and outstanding share of its Class A common stock at a price of $0.06 per share. On February 14, 2025, Endeavor announced a quarterly cash dividend in an aggregate amount of approximately $27 million, with a per-share dividend of $0.06 for Class A common stockholders.

Endeavor’s financial statements for the year ended December 31, 2024, provide detail on its consolidated assets, liabilities, and segment performance. The company reports revenue contributions and Adjusted EBITDA for each of its segments, as well as information on its cash and debt balances. These disclosures emphasize the role of UFC, WWE, and PBR in the Owned Sports Properties segment; major events and rights in the Events, Experiences & Rights segment; and WME and nonscripted content businesses in the Representation segment.

Status and Role in the Sports and Entertainment Ecosystem

Across its press releases, Endeavor consistently describes itself as a global sports and entertainment company that brings together talent representation, sports properties, live events, media production, brand licensing, and marketing. It positions its network as including WME, , On Location, 160over90, OpenBet (prior to its sale), and its majority ownership of TKO Group Holdings, Inc. Through these businesses, Endeavor’s operations span live sports events, hospitality, marketing partnerships, media content, and representation of artists, athletes, and brands.

Following the completion of the Silver Lake acquisition, Endeavor is no longer listed on the New York Stock Exchange, and its former public ticker EDR now represents the historical listing for investors researching the company’s prior public market history. The company continues to describe itself, in its own communications, as focused on sports, entertainment, and representation businesses, with its representation portfolio organized under WME Group and its ownership interest in TKO Group Holdings, Inc.

FAQs about Endeavor Group Holdings (EDR)

• What is Endeavor Group Holdings (EDR)?
  Endeavor Group Holdings, Inc. has described itself as a global sports and entertainment company. Its public communications state that it is home to storytellers, brands, live events, and experiences, and that it operates across talent representation, sports properties, events, marketing, and sports data and technology.
• What were Endeavor’s main business segments?
  In its 2024 financial reporting, Endeavor identified three primary operating segments: Owned Sports Properties, Events, Experiences & Rights, and Representation. It also reported a Sports Data & Technology segment, including OpenBet and ARENA, as discontinued operations in connection with planned sales.
• How was Endeavor involved with UFC and WWE?
  Endeavor has stated that it is the majority owner of TKO Group Holdings, Inc., which it describes as a premium sports and entertainment company comprising UFC and WWE. In its segment disclosures, Endeavor attributes growth in its Owned Sports Properties segment to performance at UFC, WWE, and PBR.
• What is WME and how does it relate to Endeavor?
  Endeavor’s “About Endeavor” descriptions state that its network specializes in talent representation through entertainment agency WME. WME is described as a talent agency with expertise across areas such as books, comedy, digital media, fashion, film, food, music, sports, television, and theater. Following the take-private transaction, Endeavor announced that its representation businesses would be organized under WME Group.
• What happened to Endeavor’s stock with ticker EDR?
  Endeavor announced that it entered into a definitive agreement to be acquired by Silver Lake, and Silver Lake later announced that it would close the acquisition at $27.50 per share. On March 24, 2025, Endeavor confirmed the completion of this acquisition and stated that its Class A common stock would cease trading and that the company would no longer be listed on the New York Stock Exchange.
• What is the relationship between Endeavor and TKO Group Holdings, Inc.?
  Endeavor describes itself as the majority owner of TKO Group Holdings, Inc. TKO is characterized in Endeavor’s communications as a premium sports and entertainment company that includes UFC and WWE, and, in other TKO communications, PBR and additional sports assets acquired from Endeavor.
• What is OpenBet and what was Endeavor’s involvement?
  Endeavor’s “About Endeavor” section lists OpenBet as part of its sports data and technology activities. The company later disclosed that it had signed a definitive agreement to sell OpenBet and ARENA to OB Global Holdings LLC. On March 24, 2025, OpenBet announced the completion of its sale by Endeavor to OB Global Holdings LLC in a management buyout.
• Did Endeavor pay dividends to shareholders?
  Endeavor announced that, under the terms of its merger agreement with Silver Lake, it was required to declare and pay a dividend each calendar quarter prior to closing in respect of each issued and outstanding share of its Class A common stock at $0.06 per share. On February 14, 2025, the company declared a quarterly cash dividend in an aggregate amount of approximately $27 million, with a per-share dividend of $0.06.
• What assets did Endeavor sell to TKO?
  Endeavor disclosed that it entered into an agreement with TKO Group Holdings, Inc. for TKO to acquire Endeavor assets including PBR, On Location, and in an all-equity transaction. TKO later announced the close of its acquisition of , On Location, and PBR from Endeavor, while Endeavor retained certain businesses associated with the brand and portions of its events portfolio.
• Is Endeavor still a public company?
  Based on Endeavor’s March 24, 2025 announcement, the acquisition by Silver Lake was completed, Silver Lake and its co-investors acquired all outstanding shares they did not already own (other than rolled interests), and Endeavor’s Class A common stock ceased trading on the New York Stock Exchange. Endeavor describes itself as privately held following this transaction.