Company Description
F.N.B. Corporation (NYSE: FNB) is a diversified financial services company in the commercial banking industry, operating within the finance and insurance sector. According to company disclosures, it is headquartered in Pittsburgh, Pennsylvania, and functions as a regional bank with operations in seven states and the District of Columbia. F.N.B. Corporation’s common stock is listed on the New York Stock Exchange under the symbol FNB and is included in the Standard & Poor’s MidCap 400 Index within the Global Industry Classification Standard (GICS) Regional Banks Sub-Industry Index.
The company provides a full range of commercial banking, consumer banking and wealth management solutions through its subsidiary network, led by its largest affiliate, First National Bank of Pennsylvania, which was founded in 1864. F.N.B. Corporation reports that it has approximately 350 banking offices across Pennsylvania, Ohio, Maryland, West Virginia, North Carolina, South Carolina, Washington, D.C. and Virginia, and that its market coverage includes major metropolitan areas such as Pittsburgh, Baltimore, Cleveland, Washington, D.C., Charlotte, Raleigh, Durham, the Piedmont Triad in North Carolina, and Charleston in South Carolina.
Business segments and services
F.N.B. Corporation describes its operations in terms of key business activities across commercial banking, consumer banking and wealth management. Commercial banking solutions include corporate banking, small business banking, investment real estate financing, government banking, business credit, capital markets and lease financing. These services are aimed at business clients, including small businesses and larger corporate and government-related customers.
On the consumer side, F.N.B. Corporation provides a full line of consumer banking products and services. The company states that its consumer banking segment offers deposit products, mortgage lending, consumer lending and a complete suite of mobile and online banking services. Through these channels, customers can access checking and savings accounts, borrowing solutions and digital tools for everyday banking.
Wealth management is another core activity. F.N.B. Corporation reports that its wealth management services include asset management, private banking and insurance. These services are delivered through its subsidiary network and are intended for clients seeking investment management, specialized banking relationships and insurance products.
Regional bank footprint and distribution
F.N.B. Corporation identifies itself as a regional financial institution with a multistate footprint. It notes that it operates banking offices throughout Pennsylvania, Ohio, Maryland, West Virginia, North Carolina, South Carolina, Washington, D.C. and Virginia. The company highlights coverage in several major metropolitan areas, including:
- Pittsburgh, Pennsylvania
- Baltimore, Maryland
- Cleveland, Ohio
- Washington, D.C.
- Charlotte, Raleigh and Durham, North Carolina
- The Piedmont Triad in North Carolina (Winston-Salem, Greensboro and High Point)
- Charleston, South Carolina
In addition to its branch network, F.N.B. Corporation references a large network of branded and owned ATMs across its footprint. The company also notes that it has invested in modern-concept branches and technology-enabled locations, where customers can access digital tools alongside traditional in-branch services.
Digital banking and technology initiatives
F.N.B. Corporation places significant emphasis on digital banking capabilities. The company describes a complete suite of mobile and online banking services available to consumer customers. It also highlights proprietary digital platforms and initiatives associated with its largest subsidiary, First National Bank.
Among the technologies referenced, F.N.B. Corporation has introduced Payment Switch, a service that enables customers to automatically move recurring ACH or debit card payments to FNB using the FNB Direct Mobile Banking App. Payment Switch is described as a way for customers to update payment methods for multiple merchants in near real time within the mobile banking experience. The company notes that Payment Switch works alongside its Direct Deposit Switch service, which is designed to help customers move their direct deposit arrangements to FNB.
F.N.B. Corporation also refers to its eStore® digital platform, which it describes as a proprietary, award-winning system that allows consumers and businesses to shop for banking solutions, receive data-driven product recommendations, access financial education resources and schedule appointments with FNB experts in one place. The company states that its eStore onboarding process enables consumers and small businesses to open more than 40 accounts simultaneously and that additional services allow customers to move direct deposits and recurring ACH transactions to FNB.
The company has also introduced instant payments capabilities, which it describes as a form of electronic funds transfer that enables consumer and commercial clients to receive funds in under 15 seconds, at any time of day, throughout the year. F.N.B. Corporation has indicated that it plans to further expand instant payment capabilities for business clients, allowing them to send instant payments as well.
Strategy, AI and data initiatives
F.N.B. Corporation has publicly linked its growth strategy to digital technology, AI and data science. The company notes that innovation and digital technology are significant drivers of its growth and client experience. It has hired senior leaders such as a Director of AI and Innovation and a Director of Data Science, who are responsible for developing and executing the company’s AI strategy, overseeing strategic decisioning systems and managing regulatory and forecasting models.
According to F.N.B. Corporation, these AI and data science efforts support functions across Retail and Wholesale Banking, Marketing, Credit, Risk Management and other internal departments. The company states that its AI and data science teams identify new insights and opportunities intended to drive revenue, efficiency and process improvements.
F.N.B. Corporation also describes an omnichannel “Clicks-to-Bricks” strategy, which focuses on unifying the customer experience across traditional and digital networks. The eStore platform is positioned at the center of this strategy, enabling customers to compare products, apply for multiple business and consumer banking products through a single digital application, schedule appointments and view financial education resources.
Branch network and expansion approach
The company has discussed plans to expand its branch network through de novo branch openings. First National Bank, F.N.B. Corporation’s largest subsidiary, has announced plans to add nearly 30 new branches over a multi-year period, with a focus on North Carolina, South Carolina and the Mid-Atlantic region (Maryland, Virginia and Washington, D.C.).
F.N.B. Corporation reports that its expansion strategy has included substantial investments in markets such as Greenville and Charleston in South Carolina, where it has opened branches, installed branded and owned ATMs and established regional hubs housing representatives from Commercial Banking, Commercial Real Estate, Small Business, Wealth Management and Mortgage. The company has indicated that these efforts have supported growth in deposit balances in those markets.
New and existing branches are described as incorporating modern-concept designs and technology-enabled features, such as ATMs with video chat capabilities and in-branch access to the eStore digital platform. This approach is presented as part of the company’s effort to provide a consistent experience across physical and digital channels.
Corporate structure and regulatory filings
F.N.B. Corporation is incorporated in Pennsylvania and files reports with the U.S. Securities and Exchange Commission (SEC) under Commission File Number 001-31940. The company uses Form 8-K filings to report material events, including quarterly earnings announcements, investor presentations and executive leadership changes.
In its SEC filings, F.N.B. Corporation notes that it announces material information through SEC filings and press releases and that investor presentations used in meetings with institutional investors and analysts may be made available as exhibits to Form 8-K and on its website. The company’s filings also reference the use of non-GAAP financial measures, with reconciliations provided in accompanying tables.
Market classification and scale indicators
F.N.B. Corporation’s inclusion in the S&P MidCap 400 Index and the GICS Regional Banks Sub-Industry Index places it among mid-cap regional banking institutions. The company has disclosed total assets of approximately $50 billion and a network of roughly 350 banking offices, which provides an indication of its scale within the regional banking segment.
The company has also highlighted recognition from third-party organizations for its digital initiatives and overall performance, and has referenced awards and rankings related to its technology use and reputation. These acknowledgments are presented by F.N.B. Corporation as evidence of its focus on digital transformation and customer experience within the regional banking industry.
Stock and investor information
F.N.B. Corporation’s common stock trades on the New York Stock Exchange under the ticker symbol FNB. The company has announced regular quarterly cash dividends on its common stock through press releases and has reported stock repurchase activity in its earnings materials. It also hosts periodic earnings conference calls and investor conferences, with presentation materials and webcasts referenced in its SEC filings.
Investors researching FNB stock can review the company’s SEC filings, press releases and investor presentations for detailed financial and strategic information, as well as updates on its commercial banking, consumer banking, wealth management and digital initiatives.