Company Description
GivBux, Inc. (GBUX) is a publicly traded company whose business centers on the GivBux Super App, described by the company as a Super App and charitable giving platform. Although industry classifications list GivBux under automobile and other motor vehicle merchant wholesalers in the wholesale trade sector, the company’s own disclosures focus on financial technology, e-commerce, and rewards-based digital payments.
The GivBux Super App is presented as a mobile wallet and shopping tool that allows users to make purchases at over 100 national retailers, together with an expanding roster of local merchants. According to the company, users earn cash back on every purchase and can direct a portion of that cash back to a charity of their choice, reflecting GivBux’s stated commitment to “give back.” The app is described as free to use and available through major mobile app stores.
Business model and platform focus
GivBux characterizes its platform as combining shopping, rewards, and charitable giving. Users shop with participating merchants, earn cash back, and have the option to allocate part of those rewards to charitable organizations. This structure positions the app at the intersection of consumer spending and philanthropy, with the company emphasizing the goal of building a large community of givers.
The company also highlights that the GivBux Super App is continually evolving, with additional functionalities under development or in various stages of rollout. These include social networking, e-commerce features, banking-related tools, messaging, food delivery, and transportation. In public communications, GivBux states that it is “forging a new path in e-commerce and charitable giving” and aspires to build the largest community of givers, initially in the United States and later in other markets.
Technology and user experience
GivBux describes the Super App as delivering advanced data analytics and applied AI within a mobile wallet experience. The company states that users benefit from seamless, secure, and personalized digital payment tools. It attributes the app’s development to an engineering team with experience in big data, AI, and user experience (UX) design, and notes that internal process automation is intended to support efficient rollout and ongoing enhancement of the platform.
Within this framework, GivBux positions its technology as a way to support both everyday consumer transactions and charitable giving decisions, while also enabling rewards and commissions for participants in its direct-sales structure.
Direct-sales channel and distribution
In addition to its app-based platform, GivBux reports that it operates in the direct-sales arena. The company has announced the expansion of a direct-sales channel that brings its tools directly to consumers through a network of independent sales professionals across the continental United States. These sales professionals participate in local organizational events, introduce the GivBux Super App to their communities, and present the structure through which participants can earn rewards and commissions as they build their teams.
GivBux states that this direct-sales channel reflects a dual mission: to innovate in mobile finance and to offer entrepreneurial opportunities. Individuals who join the program can earn commissions based on the activity of people they introduce to the platform, aligning income potential with the growth of the user base and merchant participation.
Strategic initiatives and acquisitions
GivBux has disclosed corporate actions intended to broaden its financial and digital ecosystem. The company announced that it signed a Letter of Intent to acquire Charter House, LLC, a business engaged in gold-based and related financial services and transactions, and later reported finalizing an agreement to acquire Charter House Financial AU via a share exchange. The company has indicated that Charter House is expected to operate as a wholly owned subsidiary.
According to GivBux, integrating Charter House with the GivBux Super App is intended to expand participation in gold-backed financial benefits through the platform. The company has discussed plans to develop offerings such as wholesale gold sales, minting proprietary coins for retail sale, and gold-backed credit cards, with the broader aim of combining tangible assets with digital finance. GivBux describes this direction as a way to bridge the gap between precious metals and mobile payments and rewards, and to enhance perceived stability and utility within its digital ecosystem.
At the same time, GivBux has publicly stated that certain previously announced transactions will not proceed. Specifically, the company reported that a strategic investment announced in March 2025 and a proposed acquisition of VitorganAmerica.shop would not move forward due to the inability to meet transaction terms and due diligence requirements. GivBux has framed these decisions as part of a focus on initiatives it believes provide more significant long-term value.
Capital markets activity and warrant dividend
GivBux trades under the symbol GBUX on the over-the-counter (OTC) market. The company has undertaken capital-related actions, including a special warrant dividend to shareholders. The Board of Directors approved a warrant dividend on a 1-for-10 basis, granting shareholders the right to purchase one share of GivBux common stock for every ten shares owned, at an exercise price of $4.00 per share, subject to the terms of a Warrant Agreement. The company has issued multiple communications clarifying the record dates, ex-dividend dates, and distribution dates associated with this warrant dividend.
GivBux has also engaged in a share reconciliation process, asking shareholders to submit brokerage statements so the company can reconcile shareholder-provided information with its official share records and determine the number of shares in the public domain. The company has emphasized transparency and accurate shareholder accounting in connection with this process.
Regulatory filings and reporting
As an SEC-reporting company, GivBux files periodic reports and registration statements. The company filed a Notification of Late Filing on Form 12b-25 for its Form 10-Q for the period ended September 30, 2025. In that filing, management stated that it was unable to compile the information necessary to prepare the financial statements for the period within the prescribed time and that the quarterly report could not be filed without unreasonable effort or expense. The company indicated that it expected to file the Form 10-Q within the extension period provided by the rules.
GivBux has also filed amendments to a registration statement on Form S-1. The S-1/A filing reflects detailed information about the company’s capital structure, including common stock, preferred stock series, convertible notes payable, and various agreements, though the detailed financial and transactional terms are contained in the full filing rather than in the summary data alone.
Headquarters and corporate identity
In its SEC filings, GivBux identifies its principal executive offices as being located in Newport Beach, California. The company name is given as GivBux, Inc., and it uses the ticker symbol GBUX in its public communications and filings. The company’s disclosures consistently describe it as a Super App and charitable giving platform, with a focus on fintech, digital commerce, and rewards-driven consumer engagement.
Positioning within fintech and charitable giving
Across its press releases, GivBux characterizes its role as combining e-commerce, mobile payments, and charitable contributions. The company states that it aims to build a community of users who can shop with national and local merchants, earn cash back, and support charities. It also highlights plans to incorporate additional services such as social networking, banking-related features, messaging, food delivery, and transportation into the Super App framework.
GivBux’s communications emphasize themes of transparency, community, and technology-driven tools that are intended to empower users, direct-sales professionals, and charitable organizations. While the company’s long-term performance and adoption are matters for investors to evaluate through filings and market data, the structural elements of its business—Super App, rewards, charitable giving, direct-sales channel, and gold-backed expansion initiatives—are central to its self-described identity.