Company Description
Golden Matrix Group, Inc. (NASDAQ: GMGI) is an online gaming and iGaming technology company that develops, licenses, and operates gaming platforms and content across multiple international markets. Based in Las Vegas, Nevada, the company is incorporated in Nevada and its common stock trades on The NASDAQ Capital Market under the symbol GMGI, as disclosed in multiple Form 8-K filings.
According to company and research disclosures, Golden Matrix operates a dual B2B and B2C business model. Its B2B division develops and licenses proprietary gaming platforms and software solutions for industry operators, while its B2C operations, including the Meridianbet Group, run regulated online sports betting and gaming sites. The company provides casino, sportsbook, and other competition products, and offers enterprise software-as-a-service (SaaS) solutions for iGaming operators, including casino and online sports betting operators, as described in an Argus Research summary.
Golden Matrix reports multiple operating segments. A Polygon description notes three reportable segments: MeridianBet Group, GMAG, and RKings & CFAC, with MeridianBet Group contributing the majority of revenue. The company also highlights Expanse Studios as its proprietary B2B game development unit and iGaming content division. Expanse Studios is described in recent press releases as a B2B iGaming content provider specializing in slots, crash games, table games, and gamified casino experiences, with a portfolio of more than 55 proprietary games distributed to regulated markets, sweepstakes platforms, and social casinos worldwide.
Golden Matrix’s platform capabilities include the GM-AG (Atlas) iGaming aggregator platform. As summarized in an Argus Research report excerpt, this proprietary B2B platform provides online gaming operators with access, either directly or via a white-label option, to over 10,000 games. The platform incorporates artificial intelligence (AI) features such as user learning and betting recommendation capabilities, which the research notes have driven increases in user engagement.
The company emphasizes global reach in regulated jurisdictions. Argus Research and company communications describe Golden Matrix as operating in more than 20 regulated jurisdictions across Europe, Africa, Asia Pacific, Central and South America, the U.K., and Australia. Meridianbet, a subsidiary of Golden Matrix, is described as licensed in 18 jurisdictions across Europe, Africa, and South America, with an omnichannel presence that includes retail, desktop online, and mobile channels. Meridianbet’s business model utilizes proprietary technology and scalable systems to operate in multiple countries and currencies, and it is characterized as an online sports betting and gaming group founded in 2001.
Golden Matrix’s B2B content arm, Expanse Studios, supports the broader group strategy by creating proprietary games and distributing them through partnerships. Press releases describe integrations with U.S.-focused social and sweepstakes casino platforms, a sweepstakes footprint across more than 40 U.S. states, and distribution via global iGaming aggregators. Expanse Studios has also pursued regulatory certifications and licensing opportunities, including game certification for the Brazilian market and an application for a Class 2 iGaming license in Romania, enabling B2B content distribution to licensed operators in regulated markets.
The company’s growth strategy has included mergers and acquisitions. SEC filings and Argus Research excerpts describe the acquisition of MeridianBet Group, completed pursuant to a Sale and Purchase Agreement of Share Capital. Golden Matrix acquired 100% of MeridianBet Group, which includes entities formed and registered in Serbia, Montenegro, Malta, and Cyprus. Subsequent amendments and conversion agreements disclosed in Form 8-K filings detail post-closing cash consideration, partial cash payments, and conversions of acquisition-related obligations into Golden Matrix common stock.
Corporate governance and capital structure matters are documented in the company’s SEC filings. A Definitive Proxy Statement (DEF 14A) filed in September 2025 outlines the annual meeting agenda, including the election of directors, advisory approval of executive compensation, and ratification of the independent registered public accounting firm. Other Form 8-K filings describe share repurchase authorization by the Board of Directors, unregistered sales of equity securities related to acquisition consideration, and the use of non-GAAP financial measures in quarterly results communications.
Golden Matrix has also disclosed leadership changes. A December 2025 press release and related Form 8-K filings describe a planned transition in which the then Chief Executive Officer, Anthony Brian Goodman, entered into a Severance and Release Agreement and resigned from his executive and board roles, and William Scott, then Executive Chairman of the Board, was appointed Interim Chief Executive Officer and Principal Executive Officer. These filings also describe director resignations and the Board’s process to identify and appoint successor independent directors in line with bylaws and applicable law.
From a geographic and operational standpoint, Golden Matrix and its subsidiaries are active in multiple regulated gaming markets. Company and research disclosures reference operations and licensing across Europe, Africa, South America, Asia Pacific, Central and South America, the U.K., and Australia. Specific market developments include Meridianbet’s license in Brazil for online and retail betting operations, B2B expansion into Nigeria under local regulatory approval, and Expanse Studios’ certifications and license applications in Brazil and Romania.
Golden Matrix’s positioning within the Electronic Gaming & Multimedia industry in the Communication Services sector is reflected in its focus on iGaming platforms, sports betting technology, and proprietary game content. Its business model combines B2B platform licensing, SaaS offerings for operators, and B2C regulated betting and gaming operations through subsidiaries such as Meridianbet. The company’s SEC filings and external research coverage provide additional detail on its capital structure, equity plans, related-party transactions, and governance practices, offering investors a view into both its operational footprint and regulatory obligations.
Business Segments and Brands
Available descriptions identify several key components within Golden Matrix Group:
- MeridianBet Group: An online sports betting and gaming group operating in multiple jurisdictions, with proprietary technology and an omnichannel model spanning retail, desktop, and mobile. It is a subsidiary of Golden Matrix and a major contributor to group revenue.
- GM-AG (Atlas) Platform: A proprietary B2B iGaming aggregator platform that provides access to a large catalog of games and incorporates AI-driven user learning and betting recommendation features.
- Expanse Studios: A subsidiary and iGaming division that develops proprietary slots, crash games, table games, and gamified casino experiences, distributing content to regulated markets, sweepstakes platforms, and social casinos.
- Other Segments: Polygon data references additional segments such as GMAG, RKings, and CFAC, and notes that Golden Matrix offers configurable and scalable iGaming platforms and operates brands including MexPlay and GM-AG.
Regulation and Compliance
As a NASDAQ-listed company, Golden Matrix is subject to U.S. securities laws and exchange rules. Its filings on Forms 10-K, 10-Q, 8-K, and DEF 14A provide information on financial performance, risk factors, executive compensation, equity plans, and shareholder voting. The company and its subsidiaries also operate in regulated gaming markets, where they must obtain and maintain gaming licenses, comply with technical standards (such as those referenced in Brazilian game certifications), and adhere to local regulatory frameworks for online betting and gaming.
Investor Considerations
Investors researching GMGI can review its SEC filings for details on acquisitions, share repurchase authorizations, equity issuances, and governance matters. External research coverage, such as the Argus Research report excerpts, provides additional context on the company’s operations, platform capabilities, and market footprint, while company press releases highlight product developments, market entries, and leadership changes. Together, these sources outline Golden Matrix Group’s role as an iGaming technology and operating company with B2B and B2C activities across multiple regulated jurisdictions.