Company Description
HealthEquity, Inc. (NASDAQ: HQY) operates in the information services sector and focuses on administering tax-advantaged healthcare accounts and related benefits programs in the United States. According to company disclosures, HealthEquity and its subsidiaries administer health savings accounts (HSAs) and other consumer-directed benefits (CDBs) for more than 17 million accounts in partnership with employers, benefits advisors, and health and retirement plan providers. The company describes its mission as helping people save and improve lives by empowering healthcare consumers.
HealthEquity is identified in multiple press releases as the nation’s largest HSA custodian by number of accounts and as a leader in administering HSAs and complementary consumer-directed benefits. The firm manages consumers’ tax-advantaged HSAs and other CDBs, including flexible spending accounts and health reimbursement arrangements (FSAs and HRAs), and administers COBRA, commuter, and other employer-sponsored benefits. It also provides payment processing services, personalized benefit information, wellness incentives, and investment advisory services for eligible HSA balances, as described in its business overview.
Business model and services
HealthEquity’s business centers on helping members better save, spend, and invest for health. The company earns revenue from several categories tied to its role as an administrator and custodian of healthcare-related funds. In its financial disclosures, HealthEquity reports service revenue, custodial revenue, and interchange revenue. Service revenue is associated with administering HSAs and other consumer-directed benefits. Custodial revenue is generated from custodial assets, including HSA cash and client-held funds related to CDBs. Interchange revenue is associated with payment card activity when members use their accounts to pay for eligible expenses.
The company states that it manages HSA cash and HSA investments, as well as client-held funds that support administration of CDBs. HealthEquity also provides investment advisory services to HSA holders whose balances exceed a specified threshold, helping them allocate HSA assets among available investment options. Through these activities, HealthEquity positions itself as both a benefits administrator and an HSA custodian.
Consumer-directed benefits and partner ecosystem
HealthEquity emphasizes its role in a broad ecosystem of partners, including employers, benefits advisors, and health and retirement plan providers. Across multiple press releases, the company notes that it works with partners who share its mission to empower healthcare consumers. It administers HSAs as well as complementary CDBs, such as FSAs, HRAs, COBRA, commuter benefits, and other employer-sponsored plans.
The company highlights that healthcare affordability is a structural challenge and presents HSAs and related benefits as tools that help individuals build financial preparedness for healthcare expenses. HealthEquity references a large network of integrated partners and describes its platform as supporting an expanding base of accounts and assets. According to its disclosures, total accounts include HSAs and other consumer-directed benefits that the company administers.
Technology, AI, and member experience
HealthEquity describes ongoing investment in technology to enhance member and client experiences. The company has introduced several AI-powered tools aimed at simplifying benefits use and improving outcomes for members. For example, it has deployed Expedited Claims AI, which streamlines claims processing by automatically apportioning discounts and sales tax from uploaded receipts. The company reports that this tool significantly reduces the time members spend on claims entry and allows many claims to be processed within minutes.
HealthEquity also offers HSAnswers, an AI-powered educational tool that has supported a large volume of member conversations about HSAs and consumer-directed benefits. HSAnswers is designed to provide fast, personalized responses to questions, including more complex topics such as Medicare enrollment and HSA contribution eligibility.
In addition, HealthEquity has introduced HealthEquity Assist™, described as a suite of integrated solutions that drive engagement and cost savings through real-time data analytics (Analyzer™), simplified healthcare spending decisions (Navigator™), and proactive health planning with personalized rewards (Momentum™). These tools are intended to help members make informed decisions about healthcare spending and long-term planning within the HealthEquity ecosystem.
Agentic AI and omnichannel support
The company has announced plans to enhance its member support experience through agentic AI capabilities in partnership with Parloa, a customer experience agent builder. HealthEquity describes this initiative as enabling natural, conversational interactions across multiple channels, including voice calls to the support line, mobile app chat for authenticated members, and web-based conversations. The agentic AI system is designed to understand member intent across multiple conversation turns, maintain context, and take action in real time.
HealthEquity states that it is blending agentic AI with human support so that members can receive instant answers while still having access to human agents when needed. This approach is presented as part of the company’s broader commitment to investing in technology that helps members better save, spend, and invest in health, and to deliver a service experience that is both efficient and empathetic.
Product and platform initiatives
HealthEquity has announced consumer-focused initiatives aimed at expanding access to affordable healthcare solutions. One initiative is a curated platform that connects HealthEquity HSA members with healthcare offerings, beginning with GLP-1 weight management medications. This platform is provided in partnership with a licensed telehealth provider and gives members access to physician consultations, prescription management, and ongoing care coordination, with seamless HSA payment processing for eligible expenses.
The company has also introduced a direct HSA enrollment platform, a digital experience that enables individuals to open and fund HSAs directly through HealthEquity’s mobile and web platforms. This initiative is described as supporting expanded HSA eligibility associated with regulatory changes and is aimed at individuals and families seeking to build health savings while managing healthcare costs. The platform incorporates security features and integrates with HealthEquity’s partner network of health plans to support enrollment.
Financial disclosures and revenue categories
In its quarterly financial results, HealthEquity provides detail on its revenue mix and account metrics. The company reports total revenue broken down into service revenue, custodial revenue, and interchange revenue. It also discloses metrics such as the number of HSAs, the number of HSAs with investments, total accounts (including HSAs and other CDBs), total HSA assets, and the split between HSA cash and HSA investments. Client-held funds related to CDBs are also reported as part of the custodial asset base.
HealthEquity discusses non-GAAP measures such as Adjusted EBITDA and non-GAAP net income, and provides definitions and reconciliations in its financial releases. These measures are used by the company to describe trends in profitability and operating performance, while cautioning that non-GAAP measures should be considered alongside GAAP results.
Governance, capital allocation, and stock repurchases
HealthEquity files current reports on Form 8-K to disclose material events, including financial results and shareholder meeting outcomes. In an 8-K related to its annual meeting, the company reports that stockholders voted on the election of directors, ratification of the independent registered public accounting firm, and advisory approval of executive compensation. The filing also notes that the Board of Directors authorized a common stock repurchase program, supplementing a prior authorization, allowing the company to repurchase shares of its common stock subject to market conditions and applicable law.
The company has disclosed repurchases of its common stock under these programs in its quarterly financial releases, indicating that it uses stock repurchases as one element of capital allocation. The repurchase programs do not obligate the company to repurchase a specific amount of stock and may be suspended or discontinued at any time, as stated in the 8-K filing.
Research, insights, and community initiatives
HealthEquity conducts and publishes research on healthcare affordability and benefits usage. Its Healthcare Affordability Pulse survey examines consumer sentiment on healthcare costs, financial preparedness, and economic well-being across generations. The inaugural edition highlights differences in HSA adoption, benefits understanding, and financial stress among age groups, and underscores the role of HSAs and benefits education in financial readiness for healthcare expenses.
The company is also associated with the HealthEquity Community Foundation, which provides grants to nonprofit organizations focused on physical and mental health, financial literacy, and basic needs. The foundation has awarded grants to organizations across various regions of the United States and emphasizes connecting health and financial well-being, particularly for vulnerable or underserved groups. The foundation plans to provide additional funding rounds on an ongoing basis.
Risk factors and regulatory environment
In its forward-looking statements and risk factor discussions, HealthEquity identifies a range of risks related to its business. These include competition in the healthcare and benefits administration industry, dependence on the continued availability and tax advantages of HSAs and other consumer-directed benefits, cybersecurity and data privacy risks, reliance on technology and communications systems, regulatory changes in healthcare, tax, ERISA, investment adviser and privacy laws, and dependence on partners and third-party vendors for distribution and services.
The company notes that changes in healthcare programs, expenditures, and related regulations can affect its business. It also highlights the importance of safeguarding custodial assets and managing relationships with depository and insurance partners. These risk disclosures are intended to provide context for the company’s forward-looking statements about its markets, strategy, and financial outlook.
Summary
Overall, HealthEquity, Inc. is an information services company focused on administering HSAs and a range of consumer-directed benefits in the United States. It partners with employers, advisors, and health and retirement plan providers to support millions of accounts and emphasizes technology-enabled tools, AI-powered services, and research-driven insights to help members navigate healthcare costs and benefits. Its disclosures highlight a business model built around service, custodial, and interchange revenue, a large and growing base of HSA and CDB accounts, and ongoing investment in technology, member experience, and community initiatives.