Ituran Location Stock Price, News & Analysis

Ituran Location and Control Ltd. (NASDAQ: ITRN) is a mobility technology and telematics company that focuses on value-added, location-based services for connected vehicles and mobile assets. According to company disclosures, Ituran operates in the telematics field with a strong emphasis on connected-car services, stolen vehicle recovery, fleet management and mobile asset tracking. The company is categorized in the Telephone Apparatus Manufacturing industry within the broader Manufacturing sector, but its activities are centered on telematics services and products that support vehicle connectivity and security.

Ituran states that it provides a full suite of services for the connected car, combining location-based technologies with ongoing service relationships. Its offerings include Stolen Vehicle Recovery (SVR), fleet management, and mobile asset location, management and control services for vehicles, cargo and personal security. These services are targeted to retail customers, the insurance and financing industries, and car manufacturers. The company also notes that it is the largest OEM telematics provider in Latin America, and that its products and applications are used by customers in more than 20 countries.

From a business structure perspective, Ituran describes two main telematics-related lines of activity. The Telematics services side includes regionally based SVR services, fleet management services and other value-added services such as personal locator and concierge services. The Telematics products side includes short- and medium-range two-way machine-to-machine wireless communications products used in applications such as automatic vehicle location and automatic vehicle identification. In its financial reporting, Ituran distinguishes between revenues from telematics services (subscription-based, location-based service fees) and telematics products (hardware and related product revenues).

Geographically, the company identifies Israel, Brazil and an "Others" category as its main revenue regions, with Israel described as its largest revenue contributor in the Polygon profile. In multiple press releases, Ituran highlights a market-leading position in Israel and Latin America for its location-based services and OEM telematics activities. The company reports that its subscriber base has expanded to more than 2.5 million subscribers using its location-based services, reflecting a large installed base for its connected-car and telematics offerings.

Ituran was established in 1995 and is based in Azour, Israel. Over three decades, it has built in-house expertise across telematics, stolen vehicle recovery, fleet management, connected-car solutions and usage-based insurance. The company reports approximately 2,800 employees worldwide and offices in Israel, Brazil, Argentina, Mexico, Ecuador, Colombia, India, Canada and the United States. Ituran also notes that it founded the Tel-Aviv based DRIVE startup incubator to promote the development of smart mobility technology, underlining its involvement in the broader mobility innovation ecosystem.

In its telematics services business, Ituran emphasizes recurring subscription revenue from location-based service fees. Recent financial statements in Form 6-K filings show that the company reports separate line items for telematics services revenues and telematics products revenues, as well as associated cost of revenues and gross margins. The company highlights that a significant portion of its revenues comes from telematics services, reflecting the importance of its subscription-based model. Product revenues relate to telematics devices and communications products that enable automatic vehicle location and identification.

Ituran’s SVR technology and recovery network are a core part of its value proposition. The company has disclosed that, since 2006, it has recovered over 200,000 stolen vehicles worldwide, with an aggregate value of more than USD $3 billion. It also reports recovery rates of around 80% for vehicles fitted with its technology, which it contrasts with much lower recovery rates in markets without specialist tracking. These activities span multiple markets, including Israel and Latin American countries, where Ituran notes that vehicle theft rates have been rising and that organized crime plays a role in theft patterns.

Beyond passenger cars, Ituran is extending its telematics and recovery services to the two-wheel (motorcycle) market. The company has announced partnerships with motorcycle OEMs such as Yamaha and BMW Motorrad in Brazil, integrating its connected services into motorcycles to provide security and real-time visibility for riders. Ituran describes this as part of a broader strategy to address the global two-wheeler segment and to bring connected-vehicle intelligence, already used in passenger cars, to motorcycle users in markets where motorcycle theft is widespread.

Ituran also reports that it works with major automotive OEMs. For example, the company has announced an initial multi-year service agreement with Renault covering multiple countries in Latin America, with potential for expansion to additional markets and extended service periods. Through such OEM relationships, Ituran aims to embed its telematics and connected-car services into vehicles at the manufacturing stage, supporting long-term subscriber growth and deepening its role in OEM telematics ecosystems.

In addition to core telematics and SVR services, Ituran has developed a smart mobility solution called IturanMOB, described as enabling remote vehicle access, real-time telematics and efficient fleet management for shared-mobility and rental-fleet applications. The company has launched IturanMOB in markets including Brazil and the United States, positioning it as an additional growth engine alongside its established telematics and subscriber-based businesses. This reflects the company’s focus on mobility services that support car-sharing, rental fleets and other emerging usage models.

Ituran’s reporting under the U.S. Securities Exchange Act of 1934 is conducted through Form 20-F and periodic Form 6-K filings as a foreign private issuer. Recent 6-K filings reference quarterly earnings press releases, dividend record dates, annual general meeting announcements and other corporate events. These filings provide detailed information on revenues from telematics services and products, gross profit, operating income, cash flows and balance sheet items such as cash and equivalents, inventories, deferred revenues and goodwill.

From an investor perspective, Ituran combines characteristics of a telematics service provider, a connected-car platform operator and a manufacturer/distributor of telematics products. Its business model is anchored in recurring subscription revenues from a large and growing subscriber base, supported by hardware products and OEM integrations. The company’s disclosures emphasize its focus on vehicle security, connected-car functionality, fleet management and mobility services across multiple geographies, with particular strength in Israel and Latin America.

Business Segments and Services

According to the Polygon profile and company press releases, Ituran’s activities can be viewed through two primary lenses:

• Telematics services: regionally based stolen vehicle recovery services, fleet management services, personal locator and concierge services, mobile asset location and control, and broader connected-car services delivered on a subscription basis.
• Telematics products: short- and medium-range two-way machine-to-machine wireless communications products used in automatic vehicle location and automatic vehicle identification, as well as devices that support SVR and connected-car functionality.

These segments are reflected in the company’s financial statements, where telematics services and telematics products revenues are reported separately, along with their respective costs and gross margins.

Geographic Footprint

Ituran’s disclosures identify Israel, Brazil and other markets as key geographic segments. The company notes that it has a market-leading position in Israel and Latin America for its location-based services and OEM telematics activities. It operates offices in Israel, Brazil, Argentina, Mexico, Ecuador, Colombia, India, Canada and the United States, and states that its products and applications are used by customers in more than 20 countries. Within Latin America, Ituran highlights Brazil as a major market, including for its motorcycle telematics partnerships and connected-vehicle services.

Innovation and Ecosystem

Beyond its commercial services, Ituran reports that it founded the Tel-Aviv based DRIVE startup incubator to promote smart mobility technology. This indicates an active role in supporting early-stage companies and technologies in the mobility and telematics space. The company’s ongoing development of offerings such as IturanMOB, expansion into the two-wheel segment and partnerships with global OEMs reflect its focus on evolving mobility patterns and connected-vehicle requirements.

FAQs about Ituran Location and Control Ltd. (ITRN)

• What does Ituran Location and Control Ltd. do?
  Ituran Location and Control Ltd. operates in the mobility technology and telematics field, providing value-added location-based services and telematics products. Its offerings include stolen vehicle recovery, fleet management, mobile asset location and control, and connected-car services for vehicles, cargo and personal security.
• How does Ituran generate revenue?
  According to its financial disclosures, Ituran generates revenue from telematics services and telematics products. Telematics services revenues are primarily subscription fees for location-based services, while telematics products revenues relate to telematics and machine-to-machine communications products used for automatic vehicle location and identification.
• In which regions does Ituran operate?
  Ituran identifies Israel, Brazil and an "Others" category as its main geographic segments, with Israel described as its largest revenue contributor in the Polygon profile. The company also reports offices in Israel, Brazil, Argentina, Mexico, Ecuador, Colombia, India, Canada and the United States, and notes that its products and applications are used in more than 20 countries.
• What is Ituran’s focus in Latin America?
  Ituran states that it is the largest OEM telematics provider in Latin America and highlights a market-leading position in the region for its location-based services. The company has announced OEM agreements and partnerships in Latin American markets, including with Renault and motorcycle OEMs such as Yamaha and BMW Motorrad in Brazil.
• What is Stolen Vehicle Recovery (SVR) in Ituran’s business?
  Stolen Vehicle Recovery is a core service where Ituran uses its telematics technology and recovery network to locate and recover stolen vehicles. The company reports that since 2006 it has recovered over 200,000 stolen vehicles worth more than USD $3 billion worldwide and that vehicles fitted with its technology have average recovery rates around 80%.
• When was Ituran founded and where is it based?
  Ituran reports that it was established in 1995 and is based in Azour, Israel. Over three decades, it has expanded its telematics and mobility services to multiple countries and built a subscriber base of more than 2.5 million users.
• What is IturanMOB?
  IturanMOB is described by the company as a smart-mobility solution that enables remote vehicle access, real-time telematics and efficient fleet management for shared-mobility and rental-fleet applications. Ituran has launched IturanMOB in markets including Brazil and the United States as an additional growth engine alongside its core telematics services.
• How large is Ituran’s subscriber base?
  In its press releases, Ituran states that its subscriber base has grown to more than 2.5 million subscribers using its location-based services. The company also reports net subscriber additions in its quarterly results, reflecting ongoing growth in its subscription base.
• What role does Ituran play in the motorcycle market?
  Ituran is expanding its telematics and recovery services into the two-wheel segment through partnerships with motorcycle OEMs such as Yamaha and BMW Motorrad in Brazil. These partnerships integrate Ituran’s connected services into motorcycles to provide security, tracking and connectivity for riders in markets where motorcycle theft is common.
• On which exchange is Ituran traded and what is its ticker symbol?
  Ituran Location and Control Ltd. is listed on the Nasdaq Stock Market in the United States under the ticker symbol ITRN. As a foreign private issuer, it files annual reports on Form 20-F and periodic reports on Form 6-K with the U.S. Securities and Exchange Commission.