Company Description
Kronos Worldwide, Inc. (NYSE: KRO) is a manufacturing company in the chemical sector that focuses on titanium dioxide pigments. According to company disclosures, Kronos Worldwide is a major international producer of titanium dioxide (TiO2) products, which are base industrial materials used in a wide range of applications. The company’s common stock trades on the New York Stock Exchange under the symbol KRO, and it is incorporated in Delaware.
Titanium dioxide is described by the company as a white inorganic pigment used in various products. Based on available information, Kronos Worldwide manufactures and sells TiO2 pigments that are used in coatings and plastics and in other titanium dioxide products. The Polygon description notes that coatings applications include uses on automobiles, aircraft, machines, appliances, traffic paint, and both commercial and residential interiors and exteriors. It also notes that plastics applications include packaging materials and food packaging, houseware, appliances, toys, and computer cases.
The company states in its filings that it is one of the top five producers and marketers in the world of value-added titanium dioxide pigments. Under the Kronos® trademark, it offers a portfolio of over 30 different TiO2 pigment grades. These grades are described as improving whiteness, brightness, opacity and durability to meet customers’ specific requirements. Kronos Worldwide reports that it sells and provides technical services for its products, working directly and through distributors and agents.
According to its business update in a Form 8-K, Kronos Worldwide and its distribution network sell TiO2 products to approximately 3,000 customers in 100 countries. The company indicates that the majority of its sales are in Europe, North America and the Asia Pacific region. The Polygon description also notes that a significant portion of revenue comes from the United States. These disclosures highlight the company’s international footprint in the titanium dioxide pigment market.
Business model and operations
Kronos Worldwide’s business model centers on the production and marketing of titanium dioxide pigments. The company reports its performance through a TiO2 segment and discloses segment profit as a non-GAAP measure used by management to assess the performance of its TiO2 operations. Segment profit is defined as net income (loss) before income tax expense and certain general corporate items, including corporate expense and components of other income (expense) except for trade interest income. The company also discloses EBITDA, defined as net income (loss) before interest expense, income taxes and depreciation and amortization expense, as another measure used to evaluate its TiO2 operations.
The company’s earnings releases describe how operating results are influenced by factors such as TiO2 sales volumes, average TiO2 selling prices, product mix, production volumes, fixed cost absorption, and raw material and energy costs. Kronos Worldwide notes that it operates TiO2 production facilities and that operating rates at these facilities affect unabsorbed fixed production costs. For example, the company has discussed operating its production facilities at various percentages of practical capacity utilization and the impact of reduced operating rates on segment profit or loss.
Kronos Worldwide has also described actions related to its production footprint, such as the closure of a sulfate process line in Canada and the resulting accelerated depreciation and workforce reduction charges in prior periods. In addition, the company has highlighted the acquisition of the remaining 50% joint venture interest in Louisiana Pigment Company, L.P. (LPC), which converted LPC from a 50%-owned joint venture into a wholly owned subsidiary. The company accounts for this as a business combination and includes LPC’s results in its consolidated operations from the acquisition date.
Products and end-use markets
Based on the Polygon description and company statements, Kronos Worldwide’s core products are titanium dioxide pigments used in coatings and plastics, as well as other TiO2 products. In coatings, TiO2 is used on automobiles, aircraft, machines, appliances, traffic paint, and in commercial and residential interior and exterior applications. In plastics, TiO2 is used in packaging materials and food packaging, houseware, appliances, toys, and computer cases. The company’s own description of its TiO2 pigment grades emphasizes their role in enhancing whiteness, brightness, opacity and durability for customers’ applications.
The company’s disclosures indicate that demand for its products is affected by customer inventory levels, global economic and political conditions, tariffs, trade policies and competition, including competition from Chinese suppliers. Kronos Worldwide notes that the TiO2 business is cyclical and that customer demand momentum and pricing can change over time. It has also reported that imports of excess Chinese supply into various end-use markets have affected TiO2 pricing, while tariffs and anti-dumping duties in certain regions have influenced competitive dynamics.
Geographic reach and customer base
Kronos Worldwide reports that it sells to approximately 3,000 customers in 100 countries, with the majority of sales in Europe, North America and the Asia Pacific region. The company states that it, along with its distributors and agents, sells and provides technical services for its TiO2 products to these customers. The Polygon description notes that the majority of revenue comes from the United States, while company disclosures emphasize Europe and North America as major markets, along with the Asia Pacific region.
The company’s results releases also reference sales volumes in North American, European and export markets, and discuss changes in sales volumes and average selling prices across these regions. Fluctuations in currency exchange rates, particularly involving the euro, Norwegian krone and Canadian dollar, are identified as factors that affect reported net sales and segment profit.
Capital structure and financing
Kronos Worldwide’s SEC filings describe its use of senior secured notes and a global revolving credit facility. Through its wholly owned subsidiary Kronos International, Inc., the company has issued euro-denominated 9.50% senior secured notes due 2029. Additional notes were issued as part of an institutional private placement, and the notes are fully and unconditionally guaranteed, jointly and severally, on a senior secured basis by the company and certain domestic subsidiaries, subject to specified exceptions. The notes are secured by first-priority security interests in certain equity interests of domestic and foreign subsidiaries.
The company has disclosed that proceeds from these note offerings are used to pay amounts due under other senior secured notes at maturity and for general corporate purposes. Its filings also describe covenants in the indenture governing the notes, including restrictions on incurring or guaranteeing debt, incurring liens, making certain payments, entering into affiliate transactions, or engaging in mergers, consolidations or significant asset sales, subject to qualifications and exceptions. The company also references a global revolving credit facility and borrowing availability under that facility as part of its liquidity management.
Dividends and shareholder returns
In multiple press releases furnished on Form 8-K, Kronos Worldwide has announced regular quarterly dividends of five cents per share on its common stock, payable to stockholders of record as of specified dates. These announcements indicate that the company’s board of directors periodically declares cash dividends on the common stock, and that dividend decisions are communicated through public news releases and related SEC filings.
Risk factors and operating environment
The company’s earnings releases and Form 8-K filings include extensive forward-looking statements and risk factor discussions. Kronos Worldwide identifies numerous factors that can affect its future results, such as future supply and demand for TiO2 products, the cyclicality of its business, customer and producer inventory levels, raw material and energy costs, availability of ore, tariffs and trade disputes, global economic and political conditions, environmental and other regulations, currency exchange rate fluctuations, interest rates, liquidity, and potential litigation.
The company notes that general global economic and political conditions can disrupt its supply chain, increase material and energy costs, reduce demand or perceived demand for TiO2 products, or impair its ability to operate facilities. It also highlights technology-related disruptions, such as cyber-attacks or software issues, as potential risks. These disclosures are intended to caution investors that actual results may differ materially from forward-looking statements.
Corporate governance and stockholder matters
In connection with its annual stockholder meeting, Kronos Worldwide has reported that stockholders elect directors for one-year terms and vote on advisory resolutions regarding the compensation of named executive officers. These matters are disclosed in press releases and related Form 8-K filings. The company also references an intercorporate services agreement with its privately held parent corporation, under which certain officers provide services to Kronos Worldwide.
Summary for investors
For investors researching Kronos Worldwide, Inc. (KRO) stock, the available information presents a company focused on titanium dioxide pigment manufacturing and marketing, with an international customer base and a portfolio of TiO2 grades sold under the Kronos® trademark. Its financial performance is closely tied to TiO2 demand, pricing, production volumes, cost structure and global economic conditions. The company provides detailed disclosures on segment profit, EBITDA, capital structure, risk factors and market conditions through its earnings releases and SEC filings.