Kohls Stock Price, News & Analysis

Kohl’s Corporation (NYSE: KSS) is a retail trade company that operates department stores in the United States. Classified in the Department Stores (except Discount Department Stores) industry, Kohl’s focuses on serving families through a combination of physical locations and digital channels. According to company disclosures, Kohl’s serves millions of families through more than 1,100 stores in 49 states, its website, and the Kohl’s App, positioning itself as an omnichannel retailer built on a foundation of brands, value, and convenience.

The company’s business model centers on selling apparel, footwear, accessories, beauty products, and home-related items. Polygon data notes that Kohl’s operates roughly 1,150 department stores that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings, with many stores located in strip centers. Kohl’s also maintains a large digital sales operation, reflecting its emphasis on integrating in-store and online shopping experiences.

Kohl’s describes its purpose as taking care of “families’ realest moments,” and highlights a large national footprint and commitment to the communities it serves. The company is headquartered in Menomonee Falls, Wisconsin, and its first department store opened in 1962, giving it a long operating history in U.S. retail. Its common stock, with a par value of $0.01 per share, is listed on the New York Stock Exchange under the ticker symbol KSS, as confirmed in multiple Form 8-K filings.

Retail footprint and omnichannel strategy

Kohl’s states that it operates more than 1,100 stores in 49 states, complemented by online shopping at Kohls.com and through the Kohl’s App. This omnichannel approach allows customers to shop in-store or digitally, and the company emphasizes convenience and value across these channels. Polygon data further notes that most Kohl’s stores are located in strip centers, reflecting a focus on accessible, off-mall locations.

The retailer’s assortment includes both private-label (proprietary) brands and national brands. Company news releases reference proprietary labels such as LC Lauren Conrad, FLX, Sonoma Goods for Life, Jumping Beans, SO, and others, as well as national brands like Nike, Levi’s, adidas, Under Armour, Converse, Jansport, Barbie, LEGO, Hot Wheels, and Bluey. This mix is presented by Kohl’s as a way to provide quality, value, and variety for families across apparel, activewear, toys, beauty, and home categories.

Product categories and merchandising focus

Polygon data identifies women’s apparel as Kohl’s largest category, accounting for a significant portion of sales in a recent year. Company press releases highlight seasonal assortments that include:

• Everyday apparel and activewear for adults and kids, including proprietary brands like FLX, Jumping Beans, Sonoma Goods for Life, Tek Gear, SO, and Aéropostale offerings in-store.
• Footwear from brands such as Converse, Nike, adidas, and trend-focused labels like Madden Girl.
• Back-to-school and back-to-college essentials, including denim, backpacks, dorm decor, bedding, kitchen electrics, and storage solutions.
• Holiday-focused assortments, including sleepwear, fleece, jewelry, toys, beauty gift sets, and seasonal home decor such as trees, ornaments, and other items highlighted in Kohl’s Tree Farm presentations in stores.

Kohl’s also emphasizes curated gift guides, price-based gift collections, and digital tools such as the “My List” feature on its website and app, which allows customers to save and organize products. These merchandising and digital features are designed to make shopping and gifting more organized and accessible for customers.

Proprietary brands and portfolio strategy

Several company communications describe Kohl’s focus on strengthening its proprietary brands. The FLX brand, for example, is described as a customer-loved active and athleisure label that launched in 2021 and has grown into a notable proprietary offering. In 2025, Kohl’s introduced FLX apparel for kids, extending the brand to younger customers with activewear and athleisure designed for movement and everyday wear.

Other only-at-Kohl’s brands mentioned in company materials include LC Lauren Conrad, Sonoma Goods for Life, Jumping Beans, and SO. Kohl’s positions these brands, along with national labels, as part of a curated portfolio intended to provide trusted quality and value for families. The company also highlights an ongoing effort to elevate proprietary brands and expand assortments in areas such as active, athleisure, and seasonal gifting.

Customer value, loyalty, and promotions

Kohl’s communications frequently reference its focus on value through pricing, promotions, and loyalty programs. The company promotes seasonal events such as Black Friday Early Access, extended Black Friday Week, Cyber Days, and back-to-school campaigns, which feature discounts on apparel, home goods, toys, and other categories.

Promotional mechanisms highlighted by Kohl’s include:

• Kohl’s Cash, a promotional currency earned during designated events and redeemable on future purchases, subject to stated terms and exclusions.
• Kohl’s Rewards, a free loyalty program through which customers earn rewards on purchases, with elevated rewards for Kohl’s Card holders enrolled in the program.
• Expanded coupon-eligible brands, allowing customers to apply coupons to a broader set of labels such as IZOD, Cuddl Duds, Hurley, Limited Too, Dickies, Roxy, and Quiksilver, subject to category exclusions.

These programs are presented by Kohl’s as tools to help families manage budgets while accessing a range of brands and styles. The company also notes participation in sales tax holiday events in select states, where applicable, for qualifying items.

Digital experiences and seasonal campaigns

Kohl’s describes itself as an omnichannel retailer and highlights several digital experiences that complement in-store shopping. Examples include the Kohl’s App, online gift guides, curated holiday and back-to-school content, and interactive programs such as Kohl’s Holiday Quest, a digital game offering chances to win Kohl’s Cash and sweepstakes entries during the holiday season.

Marketing campaigns also feature recurring characters and themes, such as “Kohl’s Mom,” used in advertising to illustrate common shopping scenarios and gift-giving challenges. The company emphasizes organized in-store displays, price-based gift collections, and labeled “Top Gift Picks” online to help customers find items by category, recipient, or price point.

Financial reporting and shareholder returns

Kohl’s provides regular financial updates through earnings press releases and Form 8-K filings. For example, the company reported second and third quarter fiscal 2025 results via press releases attached to 8-K filings, detailing net sales, comparable sales, gross margin, operating income, net income, and non-GAAP measures such as adjusted operating income and adjusted diluted earnings per share.

The company’s 8-K filings also disclose actions by the Board of Directors regarding quarterly cash dividends. In August and November 2025, the Board declared regular quarterly dividends of $0.125 per share, payable to shareholders of record on specified dates. These filings confirm that Kohl’s common stock is registered under Section 12(b) of the Securities Exchange Act and trades on the New York Stock Exchange under the symbol KSS.

Leadership and governance

In late 2025, Kohl’s announced leadership changes through both press releases and Form 8-K filings. On November 23, 2025, the Board appointed Michael J. Bender as Chief Executive Officer, following his service as Interim CEO since May 1, 2025. An associated 8-K filing outlines key terms of his employment, including base salary, incentive opportunities, long-term equity incentives, and certain benefits and perquisites.

The company’s disclosures also note that Mr. Bender continues to serve on the Board of Directors and its Finance Committee, and that there are no family relationships or related-party transactions requiring disclosure under Item 404(a) of Regulation S-K. These governance details provide investors with insight into executive leadership and compensation arrangements.

Community engagement and philanthropy

Kohl’s highlights community impact as a core part of its identity. Through the Kohl’s Cares program and related initiatives, the company supports nonprofits, particularly in its hometown region. For example, Kohl’s announced a renewed partnership with Hunger Task Force, including a $750,000 commitment to support access to healthy, free food for children, families, and seniors in the Milwaukee area.

Over the course of its partnership with Hunger Task Force, Kohl’s Cares has contributed more than $12 million, supporting programs that have delivered millions of meals and pounds of healthy food, as well as volunteer activities by Kohl’s associates. The company also notes that Kohl’s Cares has given more than $160 million to Milwaukee-area nonprofits over its history, funded by net profits from Kohl’s Cares Goods For Good merchandise.

Additional community initiatives include Kohl’s Cares Shopping Grants for nonprofits to purchase gifts and essential items, and special collections such as a Kohl’s Cares assortment created with Mattel, featuring toys and books priced under $10. These efforts are presented as part of Kohl’s broader commitment to making a positive impact in the communities it serves.

Regulatory status and filings

Kohl’s Corporation is incorporated in Wisconsin and files periodic and current reports with the U.S. Securities and Exchange Commission. Recent Form 8-K filings document quarterly earnings releases, dividend declarations, and executive appointments. These filings also include cautionary statements regarding forward-looking information and descriptions of non-GAAP financial measures used by management.

Investors and analysts use Kohl’s SEC filings, including annual reports on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K, to evaluate the company’s financial condition, operating performance, capital allocation, and governance practices. The filings referenced in the input confirm that Kohl’s remains listed on the New York Stock Exchange and continues to provide regular financial and corporate updates.

Summary

Overall, Kohl’s Corporation is a long-established U.S. department store retailer focused on families, value, and convenience. With a large store base across 49 states, a significant digital presence, a mix of proprietary and national brands, and ongoing community engagement through Kohl’s Cares, the company presents itself as an omnichannel destination for apparel, home goods, seasonal merchandise, and gifts. Its SEC filings and earnings releases provide detailed insight into financial performance, capital allocation, and leadership decisions for investors following KSS stock.