Levi Strauss & Co. Stock Price, News & Analysis
Company Description
Levi Strauss & Co. (NYSE: LEVI) is described as one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children. Its products are sold under brands that include Levi’s®, Levi Strauss Signature™, Denizen® and Beyond Yoga®, as stated in multiple company press releases and SEC filings.
According to the company, its products reach consumers in approximately 120 countries. Distribution channels include chain retailers, department stores, online sites, and a global footprint of roughly 3,200–3,400 retail stores and shop-in-shops, depending on the specific disclosure. This mix of wholesale, direct-to-consumer and e-commerce channels positions Levi Strauss & Co. as a branded apparel business with broad international reach.
Business focus and brand portfolio
Levi Strauss & Co. emphasizes jeanswear and related casual apparel. Company descriptions in earnings and corporate announcements consistently highlight jeans, casual wear and related accessories for a wide demographic of men, women and children. The Levi’s® brand is central to this positioning, with additional brands such as Levi Strauss Signature™, Denizen® and Beyond Yoga® expanding the company’s presence across apparel categories and price points.
In its communications, the company also refers to itself as a denim lifestyle and denim lifestyle retailer, reflecting a focus on head-to-toe denim and casual looks built around its core jeanswear heritage.
Global operations and distribution
Levi Strauss & Co. reports that its products are sold in about 120 countries worldwide. Distribution is described as a combination of:
- Chain retailers
- Department stores
- Online sites
- Company-operated and partner-operated retail stores and shop-in-shops
Across various disclosures, the company cites a global footprint of approximately 3,200 to 3,400 retail stores and shop-in-shops. This reflects a significant direct presence with consumers in addition to wholesale and digital channels.
Direct-to-consumer and digital initiatives
Levi Strauss & Co. repeatedly describes a strategic pivot toward operating as a direct-to-consumer (DTC) first retailer. In its third-quarter 2025 financial results and in technology partnership announcements, the company links this DTC focus to growth in its own stores and e-commerce channels and to its positioning as a head-to-to-toe denim lifestyle retailer.
The company has announced several AI- and technology-driven initiatives in support of this strategy. In collaboration with Microsoft, Levi Strauss & Co. is developing an integrated agentic AI orchestration platform built around a single "super-agent" embedded in Microsoft Teams and powered by Azure. This platform is intended for corporate employees and is described as integrating multiple AI-powered sub-agents across functions such as IT, human resources and operations to simplify and automate task-driven work.
Levi Strauss & Co. has also introduced Outfitting, an AI-driven personalized styling feature on the Levi’s® mobile app. Outfitting recommends tailored looks based on consumer preferences, purchase history and other factors, and presents outfit suggestions in a "Complete the Look" section for selected products. In addition, the company is rolling out STITCH, an AI assistant for store employees that provides on-demand access to product information, operational procedures and training materials via a mobile app, with the aim of helping store teams answer questions and work more efficiently.
Education, community and sustainability-related initiatives
Levi Strauss & Co. has announced the Levi’s® Wear Longer Project, described as a community engagement initiative focused on helping young people learn how to repair, refresh and reimagine their clothes so they last longer. The program is aimed primarily at students in grades 9 through 12 and was developed in partnership with Discovery Education. It offers free resources aligned with national K–12 education standards and covers skills such as sewing a button, patching a hole and tailoring a hem.
The company links this initiative to research it conducted on Gen Z attitudes toward thrifting, repair skills and clothing waste. Levi Strauss & Co. positions the Wear Longer Project as building on its long history of designing durable clothing and as reinforcing its efforts to support a more sustainable, less resource-intensive apparel industry by extending garment life and encouraging repair skills.
Financial scale and capital markets
In its news releases, Levi Strauss & Co. reports 2024 net revenues of $6.4 billion. The company’s Class A common stock trades on the New York Stock Exchange under the ticker symbol LEVI, as confirmed in its SEC filings. The company describes itself as a global apparel and jeanswear business with significant net revenues and a broad international footprint.
Levi Strauss & Co. also uses the debt capital markets. An 8-K filed in July 2025 describes the issuance of €475 million 4.000% Senior Notes due 2030 under an indenture, and notes that the proceeds, together with cash on hand, were used to redeem existing 3.375% senior notes due 2027. The filing outlines key terms such as interest payments, redemption options, ranking of the notes and certain covenants and events of default.
Corporate governance and leadership changes
Recent 8-K filings document changes in the company’s leadership and board. In August 2025, Levi Strauss & Co. reported the appointment of a new Senior Vice President and Global Controller, including a summary of compensation and equity awards under the company’s 2019 Equity Incentive Plan. In October 2025, the company disclosed the retirement of a long-serving director upon reaching the mandatory retirement age, and the resulting changes in board committee leadership.
In December 2025, the company filed an 8-K stating that its board approved an increase in the size of the board to 13 directors and elected a new Class III director, with details on equity awards, cash retainers and board committee assignments. The filing also notes that the board determined the new director to be independent under New York Stock Exchange rules.
Shareholder matters and executive compensation votes
An 8-K/A filed in August 2025 explains that Levi Strauss & Co. decided to hold a shareholder advisory vote on the compensation of named executive officers every year. This decision followed an advisory vote at the company’s annual meeting and a recommendation from the board of directors, as described in the company’s proxy materials.
Earnings reporting and investor communications
Levi Strauss & Co. regularly reports its financial results via press releases and Form 8-K filings. For example, an 8-K dated October 9, 2025 refers to the issuance of a press release announcing third-quarter 2025 financial results, and another 8-K dated July 10, 2025 refers to a press release announcing second-quarter 2025 results. The company also announces upcoming earnings conference calls and webcasts, providing information on how to access live and replay versions through its investor relations site.
In its third-quarter 2025 financial release, Levi Strauss & Co. highlights year-over-year net revenue growth, regional performance in the Americas, Europe and Asia, and growth in direct-to-consumer and e-commerce channels. The company also discusses gross margin, operating margin, adjusted EBIT, and various non-GAAP financial measures, along with an updated outlook for the fiscal year. These details are presented with reconciliations and explanations of non-GAAP metrics, as required in its disclosures.
Strategic direction and transformation themes
Across its public communications, Levi Strauss & Co. emphasizes several recurring themes:
- A focus on being a DTC-first and denim lifestyle retailer, with attention to head-to-toe denim and lifestyle assortments.
- Use of AI and cloud technologies in partnership with Microsoft to automate workflows, support employees and enhance consumer experiences.
- Investment in personalized digital experiences such as the Outfitting feature on the Levi’s® app and AI tools for store teams.
- Community and education initiatives, such as the Levi’s® Wear Longer Project, that connect apparel durability, repair skills and sustainability-related goals.
These themes appear in company news releases, technology partnership announcements and earnings commentary, and together outline how Levi Strauss & Co. describes its evolution within the global apparel and jeanswear market.
Stock information and regulatory status
Levi Strauss & Co.’s Class A common stock is listed on the New York Stock Exchange under the symbol LEVI. Recent SEC filings, including multiple Forms 8-K, reflect ongoing reporting activity related to financial results, debt offerings, leadership changes and shareholder matters. There is no indication in the provided filings of delisting, deregistration or bankruptcy.