Liberated Syndication Stock Price, News & Analysis

Liberated Syndication Inc. ("Libsyn") (LSYN) is a podcast-focused company in the information sector that is described in its news releases as a podcast hosting platform and advertising marketplace. Across multiple announcements, Libsyn characterizes itself as a platform that empowers podcast creators and advertisers to host, distribute, monetize, amplify, and measure audio and video content.

Libsyn is frequently referred to as a podcast hosting platform and advertising marketplace, and as a ‘Podcasting As A Service’ platform. According to its own descriptions, the company has provided publishers with hosting, distribution, and monetization services since 2004. Libsyn states that it has hosted millions of media files from tens of thousands of podcasts and delivered billions of downloads to listeners around the world. These statements highlight its role in supporting podcast producers with audience measurement, content delivery, and monetization options.

Core business and platform focus

Company materials describe Libsyn’s business as centered on enabling podcast creators to manage the full lifecycle of their shows. Libsyn cites capabilities that include hosting and distributing podcast episodes, measuring audiences using certified statistics, and offering monetization through subscription services and advertising. The company emphasizes that its ecosystem is designed to meet the needs of a broad spectrum of podcast creators and to support the creation, development, and growth of podcasts.

Libsyn’s communications also highlight its focus on helping advertisers reach podcast listeners. Through its advertising operations, the company reports that it connects advertisers with podcasters and provides tools to buy and manage podcast ad campaigns. Libsyn’s descriptions of its AdvertiseCast marketplace and Libsyn Ads indicate a focus on cost-per-thousand (CPM) based campaigns, host-read inventory, and programmatic advertising options, with the goal of enabling advertisers to reach what it describes as a growing and highly engaged podcast audience.

Advertising and marketplace operations

A significant part of Libsyn’s business, based on its news releases, is its advertising marketplace activity. Libsyn’s AdvertiseCast is repeatedly described as a podcast advertising marketplace that connects advertisers to podcasters. The company has reported publishing monthly podcast advertising rates, derived from actual sales data across thousands of shows in the AdvertiseCast marketplace, and has highlighted average CPMs for 60-second ad spots.

Libsyn has also announced exclusive advertising partnerships with a variety of podcasts. Examples in company news include partnerships with shows such as Tosh Show and Girls Next Level, where Libsyn is described as providing exclusive hosting and advertising or exclusive multi-year advertising arrangements. In these announcements, Libsyn states that its Libsyn Ads platform empowers brands to target podcast audiences and helps creators monetize audio and video content. The company notes that its ad buying and management platform is intended to streamline the process for advertisers to initiate and oversee targeted and measurable podcast campaigns.

Through its AdvertiseCast marketplace and Libsyn Ads, Libsyn describes itself as offering host-read ads, programmatic Automatic Podcast Ads, and integrated brand opportunities. Company statements emphasize that these capabilities are used to incorporate advertising into podcasts while maintaining the listening experience, and to provide advertisers with access to podcast advertising inventory across a network of exclusive and non-exclusive shows.

Acquisitions and brand portfolio

Libsyn’s public communications describe several brands and acquisitions that form part of its operations. The company states that it powers brands including:

• Libsyn Studio, a podcast creation platform.
• Libsyn’s Glow or Glow, a podcast membership platform.
• Pair Networks, a web hosting platform.
• AdvertiseCast, its podcast advertising marketplace connecting advertisers with podcasters.

In addition, Libsyn has announced the acquisition of Podcast Ad Reps LLC ("PAR"), described as a leading podcast advertising company that enables podcast advertising for over 120 exclusive podcasters on its network. According to Libsyn, PAR and its team members are being combined with the AdvertiseCast business, adding more host-read inventory and more publishers for Libsyn’s programmatic advertising efforts. Libsyn has also reported that the acquisition of PAR is intended to accelerate the scale of its advertising business.

Libsyn has also discussed the acquisition of AdvertiseCast itself, which it describes as one of the largest independent and fastest-growing podcast advertising marketplaces. Company statements indicate that these acquisitions are part of a broader effort to expand its advertising inventory, add experienced team members, and increase reach to advertisers.

Scale and activity in podcasting

Across several news releases, Libsyn provides figures to illustrate the scale of its operations. The company has stated that it has powered more than 250,000 shows and delivered tens of billions of downloads to listeners worldwide. In earlier descriptions, Libsyn reported hosting over 5.8 million podcast episode or media files from more than 75,000 podcasts and delivering over 6 billion downloads in a single year. These figures are presented by the company to demonstrate the volume of content and listening activity supported by its platform.

Libsyn also reports that its advertising marketplace includes thousands of podcasts and that it has worked with hundreds or more exclusive shows through AdvertiseCast and PAR. It has highlighted that Libsyn Ads and AdvertiseCast are used by a large number of advertisers, and that the marketplace publishes monthly CPM data based on actual campaign sales. These details underscore Libsyn’s stated role in the podcast advertising ecosystem, both for creators seeking monetization and for advertisers seeking access to podcast audiences.

Geographic presence and organization

Company disclosures describe Libsyn as being based in Pittsburgh. Libsyn has also reported that it has associates in multiple U.S. states and team members in various cities, including locations such as Dallas, Chicago, Orlando, Jackson Hole, Nashville, Charleston, and New York City. These statements indicate that while Libsyn is headquartered in Pittsburgh, its workforce is distributed across several regions.

Podcast creator and advertiser focus

Libsyn’s communications consistently emphasize its focus on both podcast creators and advertisers. For creators, Libsyn highlights tools and services for hosting, distribution, audience measurement, and monetization, including premium subscription services and advertising. The company notes that podcast producers use Libsyn to deliver audio and video episodes, distribute content through smartphone apps, and access certified audience statistics.

For advertisers and agencies, Libsyn presents its AdvertiseCast marketplace and Libsyn Ads as platforms that allow them to efficiently buy and manage podcast advertising campaigns. Company statements mention that these platforms provide access to podcast advertising inventory across a large network of shows and that they support targeted, measurable campaigns using host-read and programmatic ad formats.

Position within the information and audio sector

Within the broader information sector, Libsyn’s own descriptions place it at the intersection of digital audio content and advertising technology. The company repeatedly refers to the engagement and trust associated with podcasting and notes that advertisers are embracing podcast advertising as it becomes more dynamic and measurable. Libsyn positions its platforms and acquisitions as a way to connect creators with advertisers and to participate in the growth of podcast advertising.

FAQs about Liberated Syndication Inc. (LSYN)

• What does Liberated Syndication Inc. (Libsyn) do?
  Libsyn describes itself as a podcast hosting platform and advertising marketplace. According to the company, it empowers creators to host, distribute, monetize, amplify, and measure their audio and video content, while also connecting advertisers with podcasters through its advertising platforms.
• How does Libsyn describe its podcast hosting services?
  Libsyn states that it has been providing publishers with hosting, distribution, and monetization services since 2004. The company reports that it hosts millions of media files from tens of thousands of podcasts and delivers billions of downloads, supporting podcast producers with audience measurement and content delivery.
• What is Libsyn’s AdvertiseCast marketplace?
  Libsyn’s AdvertiseCast is described as a podcast advertising marketplace that connects advertisers to podcasters. The company reports that AdvertiseCast publishes monthly podcast advertising rates based on actual sales data across thousands of shows and provides advertisers with access to podcast advertising inventory.
• What is Libsyn Ads?
  In its partnership announcements, Libsyn refers to Libsyn Ads as an ad buying and management platform that helps brands target podcast audiences and helps creators monetize their audio and video content. The company notes that Libsyn Ads supports host-read ads, programmatic Automatic Podcast Ads, and integrated brand opportunities.
• Which brands does Libsyn say it powers?
  Libsyn’s disclosures state that it powers brands such as Libsyn Studio, a podcast creation platform; Libsyn’s Glow or Glow, a podcast membership platform; Pair Networks, a web hosting platform; and AdvertiseCast, its podcast advertising marketplace connecting advertisers with podcasters.
• What acquisitions has Libsyn announced?
  Libsyn has announced the acquisition of Podcast Ad Reps LLC (PAR), described as a leading podcast advertising company with over 120 exclusive podcasters, and has also referenced its acquisition of AdvertiseCast. The company states that these acquisitions expand its advertising inventory and add team members to its AdvertiseCast business.
• How large is Libsyn’s podcast footprint according to the company?
  In its own materials, Libsyn has reported hosting over 5.8 million podcast episode or media files from more than 75,000 podcasts and delivering over 6 billion downloads in a single year. It has also stated that it has powered more than 250,000 shows and delivered over 75 billion downloads over time.
• Where is Libsyn based?
  Libsyn states that it is based in Pittsburgh. The company also notes that it has associates in numerous U.S. states and team members in several cities, reflecting a distributed workforce.
• How does Libsyn present its role in podcast advertising?
  Libsyn describes itself as operating a podcast advertising marketplace and ad platforms that allow advertisers and agencies to buy and manage campaigns across thousands of podcasts. It emphasizes cost-per-thousand based pricing, host-read and programmatic ads, and tools intended to make campaigns targeted and measurable.
• What kinds of podcasts has Libsyn highlighted in its partnerships?
  In its news releases, Libsyn has highlighted exclusive advertising or hosting and advertising partnerships with shows such as Tosh Show and Girls Next Level, as well as exclusive arrangements with podcasts like The Gist, The Shawn Ryan Show, Blind Landing, and Verified through its AdvertiseCast marketplace.