Marketing Alliance Stock Price, News & Analysis

The Marketing Alliance, Inc. (OTC: MAAL), also referred to as TMA, is a finance and insurance sector company headquartered in St. Louis, Missouri. According to its public disclosures, TMA operates in the insurance distribution space by providing support to independent insurance brokerage agencies. The company states that its goal is to integrate insurance and "insuretech" engagement platforms so that member agencies can access value-added services on a more efficient basis than they could achieve individually.

TMA’s common stock is quoted on the OTC Markets under the symbol MAAL. The company has communicated with investors through regular financial results releases and corporate announcements, which describe its operating structure and strategic focus. In these communications, TMA highlights its role in supporting independent agencies through marketing, technology and distribution-related services tied to insurance commission and fee revenue.

Business activities and segments

Based on its reported financial information, The Marketing Alliance, Inc. generates insurance commission and fee revenue and also reports results from a construction business. In its fiscal year and quarterly releases, TMA separates insurance commission and fee revenue from construction revenue and discloses related expenses such as distributor bonuses and commissions, business processing and distributor costs, and direct and indirect costs of construction.

The company describes its primary focus as providing support to independent insurance brokerage agencies. It also notes that it seeks to integrate insuretech engagement platforms into its offering. In addition, TMA reports results from a construction business that undertakes projects where labor, overhead and project delays can affect revenue recognition and margins. Management commentary in multiple quarters discusses how insurance distribution and construction each contribute to total revenues and net operating revenue (gross profit).

Insurance distribution and agency support

In its "About The Marketing Alliance, Inc." sections, TMA explains that it provides support to independent insurance brokerage agencies. The company states that it aims to integrate insurance and insuretech engagement platforms to provide member agencies with value-added services. Its financial statements show insurance commission and fee revenue as a major component of total revenues, and its narrative disclosures refer to an insurance distribution business.

Management commentary in recent quarters notes that TMA has invested in its insurance distribution business, including business development and call center activities. The company has also described the introduction of an interactive website called TMA Social with integrated tools and technologies on its insurance distribution platform, which it characterizes as designed to help customers save time and expenses and drive better outcomes for their own customers. These disclosures indicate that technology-enabled engagement and distribution tools form part of TMA’s support for agencies.

Construction business

TMA’s financial reports include a construction revenue line and associated costs of construction. Management commentary describes how the construction business can be affected by project selection, weather, project delays and the availability of multiple jobs to balance scheduling. The company has reported periods where construction revenue declined due to postponed or cancelled work, and other periods where cost control and disciplined bidding were emphasized.

In several quarters, TMA notes that it seeks to undertake construction jobs that are economically profitable with respect to its capabilities. It has also described how delays on large projects can result in costs being incurred without corresponding revenue in a given period, with expectations that revenue may be deferred into later quarters as delays lessen.

Revenue recognition and operating metrics

The Marketing Alliance, Inc. reports total revenues composed of insurance commission and fee revenue and construction revenue, and in some periods other insurance revenue. It then reports net operating revenue (gross profit), total general and administrative expenses, and operating income from continuing operations. The company also discloses Operating EBITDA (excluding investment portfolio income) as a non-GAAP measure and provides reconciliations to operating income.

TMA has described a change in the timing of revenue recognition for certain reimbursement and marketing fee revenues from carriers. According to its releases, the company elected to recognize these revenues over their projected project lives, often the calendar year, rather than when agreed and billed. It notes that historically it treated non-refundable reimbursement and marketing fee revenue as earned when invoiced, with timing differences recorded as deferred revenue. Under the updated approach, reimbursement and marketing revenue is treated as a time-duration item and allocated throughout its respective period, with related amounts reflected as Deferred Revenue on the balance sheet.

Capital allocation and share repurchase programs

The Marketing Alliance, Inc. has announced multiple share repurchase programs. In October 2024, the company disclosed that its Board of Directors authorized a program to repurchase up to 800,000 shares of issued and outstanding common stock and decided to discontinue paying dividends effective immediately. The company noted that dividends had been paid consistently since its founding in 1996 and that the Board concluded its dividend policy was not adequately reflected in the stock price.

In April 2025, TMA announced another share repurchase program to repurchase up to 800,000 shares of common stock, effective immediately and concluding March 31, 2026. The company has reported repurchases under these authorizations in subsequent quarters and has described the repurchase programs as reflecting its financial position and its approach to shareholder distributions. It has also reported the completion of a prior 800,000 share repurchase program announced in October 2024.

Dividends and distribution strategy

Before the decision to discontinue dividends, TMA had declared cash dividends, including a quarterly dividend of $0.05 per share announced in July 2024 for shareholders of record on a specified date. The company later stated that its Board decided to discontinue paying dividends in connection with the initiation of a share repurchase program, characterizing this as a significant change in its shareholder distribution strategy.

Governance and leadership developments

In February 2025, The Marketing Alliance, Inc. announced the appointment of Rachel Wender to its Board of Directors, effective immediately, to fill an open board seat. The company’s announcement describes her background in financial services and marketing and notes that she brings experience in insurance, asset management and specialty finance sectors. Statements from TMA’s Board Chairman and its President and Chief Executive Officer in that release highlight the company’s intent to diversify and strengthen its Board leadership team.

Risk factors and forward-looking statements

In its public communications, TMA includes forward-looking statement disclosures that outline factors that may affect its business and prospects. These factors include economic conditions in the markets it serves, underwriting policies and procedures of insurance carriers, reliance on a limited number of carriers, privacy and cybersecurity matters, state and federal regulatory actions, the ability to work with carriers on marketing, distribution and product development, pricing and payment decisions by carriers, changes in public securities markets affecting its investment portfolio, and weather and environmental conditions in areas served by its construction business.

The company emphasizes that forward-looking statements represent its estimates, expectations or intentions as of the date of each release and that these statements involve risks and uncertainties. It also notes that it may elect to update forward-looking statements but disclaims any obligation to do so.

Stock information and investor access

The Marketing Alliance, Inc. states that investor information can be accessed through the shareholder section of its website. It also notes that its common stock is quoted on the OTC Markets under the symbol MAAL. Financial results releases provide details on revenues, operating income from continuing operations, net income, net operating revenue, general and administrative expenses, investment gains and losses, interest expense, income tax expense, and balance sheet items such as cash and cash equivalents, equity securities, restricted cash, accounts receivable, notes payable, lease liabilities and shareholders’ equity.

Frequently asked questions (FAQ)

• What does The Marketing Alliance, Inc. do?
  The Marketing Alliance, Inc. provides support to independent insurance brokerage agencies and reports results from an insurance distribution business and a construction business. It states that it aims to integrate insurance and insuretech engagement platforms to deliver value-added services to its member agencies.
• Where is The Marketing Alliance, Inc. headquartered?
  According to its public announcements, The Marketing Alliance, Inc. is headquartered in St. Louis, Missouri.
• On which market does MAAL trade?
  TMA’s common stock is quoted on the OTC Markets under the symbol MAAL.
• What are the main revenue sources for The Marketing Alliance, Inc.?
  In its financial statements, TMA reports insurance commission and fee revenue and construction revenue as key components of total revenues. In some periods, it also reports other insurance revenue.
• How does TMA describe its insurance distribution business?
  The company refers to an insurance distribution business that supports independent insurance brokerage agencies. It reports insurance commission and fee revenue and related distributor bonuses and commissions, business processing and distributor costs, and other insurance-related expenses.
• What is TMA Social?
  In a fiscal 2025 third quarter release, TMA described launching an interactive website called TMA Social with integrated tools and technologies on its insurance distribution platform. The company stated that this platform is intended to help customers save time and expenses and drive better outcomes for their customers.
• Does The Marketing Alliance, Inc. pay dividends?
  TMA has previously declared cash dividends, including a quarterly dividend announced in July 2024. In October 2024, the company announced that its Board of Directors decided to discontinue paying dividends effective immediately in connection with authorizing a share repurchase program.
• What share repurchase programs has TMA announced?
  The company announced a share repurchase authorization in October 2024 to repurchase up to 800,000 shares of issued and outstanding common stock, and another authorization in April 2025 to repurchase up to 800,000 shares, effective through March 31, 2026. TMA has reported repurchases under these programs and the completion of a prior 800,000 share repurchase program.
• What risks does TMA highlight in its forward-looking statements?
  TMA cites risks such as economic conditions, insurance carrier underwriting policies, reliance on a limited number of carriers, privacy and cybersecurity matters, regulatory actions, the ability to work with carriers on marketing and product development, pricing and payment decisions by carriers, changes in public securities markets affecting its investment portfolio, and weather and environmental conditions affecting its construction business.
• How does TMA use Operating EBITDA?
  The company reports Operating EBITDA (excluding investment portfolio income) as a non-GAAP measure. It states that it uses Operating EBITDA as a measure of operating performance and provides reconciliations to operating income, while noting that Operating EBITDA is not a recognized GAAP measurement and has limitations as an analytical tool.