Company Description
Maase Inc. (NASDAQ: MAAS) is a financial technology and services group that has evolved into a diversified platform combining asset management roots with intelligent technology-driven family and enterprise services. According to company disclosures, Maase Inc. was founded in 2010 and was formerly known as Highest Performances Holdings Inc. The company describes its mission as enhancing the quality of life for families worldwide by using two primary driving forces: technological intelligence and capital investments.
Historically, Maase Inc. has focused on family financial asset allocation and operated through an insurance agency segment and a wealth management segment. The insurance agency segment mainly provided agency services for life insurance and non-life insurance products to individual clients, while the wealth management segment offered publicly raised and privately raised fund products. The company has stated that the majority of its revenue came from the insurance agency segment.
Maase Inc. has also described itself as investing in high-quality enterprises with global potential in areas such as asset allocation, education and study tours, healthcare and elderly care, and family governance. In its own materials, the company notes that it holds controlling interests in two financial service providers in China: AIFU Inc., a technology-driven independent financial service platform traded on Nasdaq, and Puyi Fund Distribution Co., Ltd., an independent wealth management service provider.
Strategic shift toward new energy and intelligent services
Recent company announcements indicate that Maase Inc. is expanding beyond traditional financial services into new-energy technologies and intelligent services. Through the completed acquisition of Real Prospect Limited, Maase Inc. has obtained 100% equity interest in Qingdao Youdian New Energy Technology Co., Ltd. (Youdian) and 49% equity interest in Qingdao Huiju Lai Xi Intelligent Technology Co., Ltd. (Laixi). The company states that this transaction marks its official entry into the new-energy technologies and intelligent services sector.
Youdian is described as an innovative technology company focusing on the new energy sector, with two primary business areas: electric vehicle (EV) services and residential energy solutions. According to Maase Inc., Youdian has launched its "Xiaoli Charging" mobile charging robot in the market, offering multiple intelligent charging options designed to address challenges posed by fixed energy replenishment systems. In the residential energy sector, Youdian has introduced outdoor mobile energy storage units and portable charging and discharging devices, as well as photovoltaic energy storage systems and balcony power station solutions. These offerings are characterized by the company as emphasizing compatibility, portability, and safety for household and outdoor energy needs.
Laixi is described by Maase Inc. as a high-tech enterprise specializing in intelligent unmanned systems. Since its establishment in 2021, Laixi has focused on the domestic unmanned car wash industry and mobile in-car charging technology. The company reports that Laixi operates an automated manufacturing facility for car washing machines and that its fully automated intelligent unmanned car wash equipment incorporates features such as an ICS IoT system, photoelectric sensors, automatic fault avoidance, and vehicle model auto-mapping. Maase Inc. also highlights Laixi’s patented low-temperature car wash system, which is designed to operate at sub-zero temperatures without freezing, and an intelligent water recycling system aimed at reducing water waste.
Expansion into healthcare and wellness
Maase Inc. has announced a strategic expansion into the healthcare and wellness space through the acquisition of Carve Group Ltd. Following this transaction, Maase Inc. indirectly holds full ownership of Carve Group’s subsidiaries Zhongshen Resources Development (Liaoning) Co., Ltd. (Zhongshen) and Glyken Bird Nest Technology (Shenzhen) Co., Ltd. (Glyken).
Zhongshen holds land use rights for forest land in Hengren County, Liaoning Province, which the company identifies as a core wild ginseng growing region. Maase Inc. reports that this land contains a large number of scarce wild-grown ginseng roots aged over 40 years, and describes Zhongshen as a provider of scarce upstream traditional Chinese medicine resources.
Glyken operates a bird’s nest biotechnology factory in the Guangxi Free Trade Zone and has obtained SC food production certification. Company disclosures state that Glyken has an annual production capacity for bird’s nest peptides and that its product portfolio covers areas such as anti-aging, precision nutrition, functional food and beverages, and skincare. Maase Inc. characterizes Glyken as a benchmark in the bird’s nest biotech platform and indicates that it plans to use modern biotechnology to upgrade traditional wellness products, thereby building a health product and service ecosystem.
Corporate identity and geographic focus
Maase Inc. is a foreign private issuer under U.S. securities regulations and files reports on Form 20-F and Form 6-K. The company’s SEC filings list its address in Chengdu, Sichuan Province, People’s Republic of China, indicating that its operations and key subsidiaries are closely linked to the Chinese market. Maase Inc. has also reported changes to its Chinese corporate name, stating that these changes are intended to better reflect its business focus and support brand recognition, market positioning, and long-term brand loyalty.
In recent filings, the company has noted that its Chinese name was changed for business identification purposes and later changed again, with the board of directors approving these adjustments. These disclosures suggest an emphasis on aligning the company’s branding with its evolving mix of financial technology, new energy, intelligent services, and wellness-related activities.
Portfolio evolution and business model
Maase Inc. has indicated that it is adjusting its business portfolio. In a Form 6-K filing, the company described a share transfer transaction involving Puyi Group Limited and Puyi Holdings (Hong Kong) Limited, including a cash-based sale of equity interests. The company stated that upon completion of this transaction it would cease all fund product distribution operations. In a subsequent filing, Maase Inc. reported entering into a new share sales and purchases agreement as the seller, again involving Puyi Group Limited and its subsidiaries, with the same stated outcome of ceasing fund product distribution operations upon completion.
These transactions, together with the acquisitions of Real Prospect Limited and Carve Group Ltd, indicate that Maase Inc. is moving from a focus on fund product distribution toward sectors such as new energy technologies, intelligent unmanned systems, and healthcare and wellness. The company also disclosed a private placement of Class A ordinary shares and warrants, stating that the net proceeds are intended to support its business plans, augment working capital, and serve other corporate purposes as determined by its board of directors.
Governance and leadership developments
Maase Inc. has reported changes in its board leadership. In a press release, the company announced the appointment of Mr. Jingkai Li as a director and chairman of the board of directors, succeeding a previous chairperson who resigned for personal reasons. The company states that Mr. Li has an executive master degree in business administration from Macau University of Science and Technology and extensive experience in the green industry, resource recycling, and industrial integration.
Maase Inc. notes that Mr. Li’s background includes building a technology-driven, cross-regional environmental protection industrial group and making early and strategic investments in new energy and smart technology sectors. According to the company, this experience aligns with its focus on the "green economy" and business areas such as energy storage batteries, smart car wash, and wellness. In the same announcement, Mr. Li is quoted as highlighting the company’s potential in smart car wash, energy storage battery, and wellness businesses and emphasizing collaborative innovation across business units.
Capital markets and share structure
Maase Inc. is listed on Nasdaq under the ticker symbol MAAS. In a press release regarding a private placement, the company described a transaction involving the issuance of Class A ordinary shares and warrants to certain investors, with gross proceeds expected from the share issuance. The company also explained that its share capital includes Class A and Class B ordinary shares and that its dual-class share structure affects voting power distribution among shareholders.
The Class A ordinary shares issued in the private placement were described as being offered in reliance on an exemption from registration under the U.S. Securities Act of 1933. Maase Inc. stated that it intends to use the net proceeds to support execution of its business plans, strengthen general working capital, and for other corporate purposes, subject to board decisions.
Summary of key business areas
- Financial technology and asset management: Family financial asset allocation, insurance agency services for life and non-life products, and wealth management through fund products, with historical revenue concentration in the insurance agency segment.
- New energy technologies: Through Youdian, activities in EV services, mobile charging solutions, residential energy storage, and photovoltaic energy systems.
- Intelligent unmanned systems: Through Laixi, development and manufacture of intelligent unmanned car wash equipment and related mobile charging technologies.
- Healthcare and wellness: Through Zhongshen and Glyken, upstream traditional Chinese medicine resources (notably wild-grown ginseng) and bird’s nest biotechnology products in areas such as anti-aging, precision nutrition, functional foods and beverages, and skincare.
- Family and enterprise services: An overarching focus, as described by the company, on intelligent technology-driven services and capital investments aimed at families and enterprises.