Company Description
Max Stock Limited (traded on the Tel Aviv Stock Exchange under the symbol MAXO and accessible to U.S. investors via the OTC symbol MAXFF) is a retail company in the warehouse clubs and supercenters segment of the retail trade sector. According to the company’s public disclosures, Max Stock describes itself as Israel's leading extreme value retailer, operating dozens of stores and focusing on affordable pricing for everyday needs.
The company repeatedly states that it is "currently present" in more than sixty locations throughout Israel, and in some disclosures also notes two locations in Portugal. Across these stores, Max Stock emphasizes a broad assortment of quality products for customers' everyday needs at affordable prices. The company’s stated consumer promise is captured in its slogan, "Dream Big, Pay Small", which appears throughout its investor and regulatory communications.
Business focus and retail format
Based on its own descriptions, Max Stock operates in the extreme value segment of retail. This positioning is reflected in references to value-oriented offerings and affordable prices in multiple company reports. The company highlights its focus on everyday needs and seasonal items, and points to comparable store sales trends and new branch openings as important drivers of its revenue growth in recent financial updates.
In its financial result announcements, Max Stock discusses comparable store sales, new branches, and selling space as key operating metrics. The company attributes revenue growth to a combination of increased traffic, higher average basket size, demand for seasonal items, and contributions from newly opened branches. It also refers to trade and supply chain efficiency gains and a logistics center that support its operations and margins.
Geographic footprint
Max Stock’s public communications describe a store network concentrated in Israel, with the company repeatedly referring to itself as "Israel's leading extreme value retailer". In several releases, the company notes that it is present in 64 or 65 locations throughout Israel, reflecting modest changes over time as branches are opened. In certain financial reports, Max Stock also notes that it operates 2 locations in Portugal that opened in 2023, indicating an initial expansion outside Israel.
Ownership and interested parties
Max Stock’s regulatory reports include detailed tables of interested party holdings and senior officer holdings. These reports identify entities such as Moose Holdco Ltd., various institutional investors, and the company itself as holders of Max Stock ordinary shares or options. The company also discloses changes in shareholdings by controlling shareholders and institutional groups, including off-exchange transactions and updated percentages of equity and voting rights.
In immediate reports, Max Stock explains that certain controlling shareholders are party to a shareholder agreement regulating their relationship. The company also describes how institutional groups, such as insurance and financial holdings companies or investment funds, hold more than 5% of its share capital through mutual funds, provident funds, or life insurance policies, and provides explanatory notes where these holdings change over time.
Corporate governance and related-party matters
Max Stock publishes information on general meeting results, including the reappointment of its external auditor and directors, as part of its regulatory reporting obligations. These disclosures summarize agenda items approved by shareholders and confirm that resolutions were passed with the required majorities.
The company also issues immediate reports on interested party transactions. For example, it has disclosed the employment terms of a relative of a controlling shareholder in a junior management reserve role at a subsidiary branch. In such reports, Max Stock describes the review by its remuneration committee and board of directors, and notes that the terms are aligned with applicable regulations and with market salary benchmarks for similar roles.
Financial reporting themes
Max Stock’s periodic financial releases discuss revenue growth, comparable store sales, gross margin, selling, general and administrative expenses, net income, adjusted net income, adjusted EPS, and adjusted EBITDA. The company explains how these metrics are calculated, including definitions of adjusted net income and adjusted EBITDA pre IFRS 16. It also comments on factors influencing performance, such as branch expansion, changes in store traffic, seasonal demand, trade efficiency, logistics costs, and the impact of currency movements on hedging positions.
In addition, Max Stock provides balance sheet and cash flow highlights in its financial updates, including cash and cash equivalents, total debt, and inventories at period end. The company links inventory levels to branch openings and inventory build-up for new stores, and notes changes in debt levels over time.
Regulatory reporting and translations
Many of Max Stock’s public announcements are described as English translations or overviews of Hebrew immediate reports filed under Israeli securities regulations. The company consistently notes that the Hebrew version is the official and binding text, and that the English versions are provided for convenience only. Disclaimers emphasize that, in the event of any discrepancy between the Hebrew and English versions, the Hebrew version prevails.
Max Stock also references specific Israeli regulatory frameworks in its disclosures, such as the Securities Regulations (Periodic and Immediate Reports), 1970 and the Companies Regulations (Reliefs for Interested Party Transactions), 2000. These references underline the company’s reporting obligations regarding interested parties, senior officers, and certain related-party employment arrangements.
Investment context
For investors researching MAXFF stock or Max Stock Limited stock, the company’s own communications highlight its role as an extreme value retailer in Israel, its store network in Israel and Portugal, and its focus on offering a broad assortment of everyday products at affordable prices. Public reports provide insight into how store expansion, comparable store sales, and operational efficiency affect its financial performance, as well as how ownership stakes and interested party holdings evolve over time.
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SEC Filings
No SEC filings available for Max Stock.