Company Description
FiEE, Inc., formerly known as Minim, Inc., is a technology company that has been associated with the Nasdaq Capital Market under the ticker symbol MINM and, following a ticker change, under FIEE. According to company communications, FiEE, Inc. focuses on integrating Internet of Things (IoT), connectivity and artificial intelligence (AI) to reshape brand management solutions in the digital era. The company traces its origins to 1977 and has a historical track record in networking and WiFi-related software platforms.
Over time, the business evolved from a networking and intelligent WiFi software provider into a broader technology platform. Earlier descriptions of Minim, Inc. highlighted intelligent software designed to protect and improve WiFi connections and smart, software-driven communications products. These offerings were delivered through a cloud platform that powered applications and routers to help users manage their connected experience and privacy. This heritage underpins FiEE, Inc.’s current emphasis on cloud-managed connectivity and IoT-enabled services.
Strategic Transformation and Rebranding
Company disclosures state that in 2023 a strategic decision was made to transition to a Software First Model in order to expand the technology portfolio and revenue sources. In 2025, the business rebranded as FiEE, Inc., positioning itself as a technology company that applies its expertise in IoT, connectivity and AI to pursue new business prospects and extend its reach. The rebranding also included a change in Nasdaq ticker symbol from MINM to FIEE, while maintaining a listing on the Nasdaq Capital Market.
This transformation has been accompanied by initiatives such as the enhancement of a cloud platform and API suite and a focus on AI-driven content and audience targeting. Company statements describe an integrated approach where cyber-hardened IoT connectivity converges with AI-based content creation and targeting to support brands and Key Opinion Leaders (KOLs).
Core Service Categories
FiEE, Inc. describes its services as organized into four key categories:
- Cloud-Managed Connectivity (WiFi) Platform – A cloud-managed connectivity platform that reflects the company’s longstanding involvement in WiFi and networking software.
- IoT Hardware Sales & Licensing – Activities related to IoT hardware that complement the connectivity and platform focus.
- SaaS Solutions – Software as a Service offerings that integrate AI and data analytics into content creation and brand management.
- Professional To-C and To-B Services & Support – Professional services and support for both consumer-facing (To-C) and business-facing (To-B) clients.
Within its SaaS solutions, FiEE, Inc. reports that it integrates AI and data analytics capabilities into tools for content creation and brand management. According to company press releases, this includes services that support the development, management and optimization of digital presence for KOLs and other talented individuals. The company notes that its services can include customized graphics and posts, short videos and editorial calendars aligned with brand objectives.
Focus on KOLs and Brand Management
Recent communications emphasize FiEE, Inc.’s focus on supporting underrecognized talents and KOLs. The company describes a strategy aimed at building a value ecosystem for talented individuals, addressing challenges such as limited promotion channels and high costs associated with conventional advertising. By combining IoT-enabled connectivity solutions with AI, cybersecurity, market analysis and big data analysis, FiEE, Inc. states that it aims to help these individuals elevate their personal brands and influence.
The company also highlights efforts to protect original creations, digital arts, non-fungible tokens (NFTs) and exclusive content. It presents this protection as part of a broader platform that links content creation, audience targeting and brand partnerships.
Technology Assets and Acquisitions
In 2025, FiEE, Inc. announced an asset purchase agreement through a wholly owned subsidiary to acquire certain fixed assets and intellectual property from Suzhou Yixuntong Network Technology Co., Ltd. Company disclosures state that the acquired assets include:
- Product authentication technologies with algorithmic verification and certification capabilities.
- High-efficiency file transfer systems designed to support large-capacity video uploads for business and consumer applications.
- Blockchain-powered know-your-customer (KYC) solutions for secure identity verification and data protection.
According to the company, these assets encompass multiple software copyrights and patents and are expected to enhance technological capabilities across several business areas. The acquisition is described as supporting the expansion of service offerings across enterprise and consumer markets and strengthening the foundation for the company’s SaaS evolution.
Business Development and Market Activities
FiEE, Inc. has reported various business development activities as part of its transformation. Company press releases describe the launch of new SaaS products for talented individuals, with sales contracts signed for these services. The company has also discussed a Managed Creator Network (MCN) business launch and the securing of contracts via SaaS platform integration with a subsidiary.
In addition, FiEE, Inc. reported entering into a strategic agency and cooperation agreement with Beijing Yilian World Expo Business Management Group Co., Ltd. Under this agreement, the company is appointed as an agent to introduce businesses to participate in an international trade fair at INTEX Osaka, associated with the 2025 Osaka Expo. The company characterizes this cooperation as an opportunity to leverage network resources to identify suitable businesses or KOLs for participation in international trade fairs.
Historical Background as Minim, Inc.
Before adopting the FiEE, Inc. name, the company operated as Minim, Inc. and was described as a networking company that delivered intelligent software to protect and improve WiFi connections. Minim’s cloud platform powered applications and routers, enabling users to manage their connected experience and privacy. The company has been associated with the development of smart, software-driven communications products and a focus on secure and personalized WiFi experiences.
Minim, Inc. also announced a definitive merger agreement with e2Companies, LLC in 2024, describing plans for a combined entity focused on grid modernization and energy-related technology. Subsequent company communications, however, emphasize the rebranding to FiEE, Inc. and the strategic shift toward IoT, AI and brand management solutions. The available information provided here reflects company statements and filings and does not address the ultimate outcome of earlier proposed transactions beyond what is explicitly disclosed.
Listing and Ticker Symbol
Company filings with the U.S. Securities and Exchange Commission (SEC) identify FiEE, Inc. as the registrant associated with the former ticker symbol MINM and the current ticker symbol FIEE. An 8-K filing notes that the company’s common stock began trading on the Nasdaq Capital Market under the symbol FIEE, replacing MINM, and that no stockholder action was required for this change. The filings also state that the company’s common stock remains listed on the Nasdaq Capital Market.
Earlier communications from Minim, Inc. referenced Nasdaq notifications relating to listing requirements, including minimum stockholders’ equity and timely filing obligations. A later notice from Nasdaq, as described by the company, confirmed that the minimum bid price requirement had been regained over a specified period of trading days.
Business Model and Sector Context
FiEE, Inc. describes itself as a technology company that integrates IoT, connectivity and AI. Its business model, as stated in company materials, is centered on a combination of cloud-managed connectivity platforms, IoT hardware-related activities, SaaS offerings and professional services. The company’s communications highlight a focus on both enterprise and consumer markets, with particular attention to digital creators, KOLs and brand-oriented clients.
The historical association with networking and WiFi software, combined with the more recent emphasis on AI-driven content and audience targeting, positions the company within a segment of the technology sector that links connectivity infrastructure with digital content and brand management tools. All descriptions here are based on the company’s own press releases and SEC filings.