METALERT Stock Price, News & Analysis

MetAlert, Inc. (OTC: MLRT) is a manufacturing-sector company focused on GPS wearable technology, human and asset tracking and recovery systems, and firearm safety and recovery devices. According to company disclosures, MetAlert and its subsidiaries are involved in the design, development, manufacturing, distribution, sales, and licensing of GPS wearable technology, asset recovery services, wandering assistive technology, remote patient monitoring technology, and health data collection and monitoring. The company also operates a subscription-based model supported by an intellectual property portfolio and an IoT enterprise monitoring platform.

Core business and technology focus

MetAlert describes itself as a pioneer in smart, mobile, and wearable tracking and recovery location-based solutions. Its offerings combine hardware, software, and connectivity, utilizing GPS, cellular, RF, NFC, BLE, and other communication technologies to monitor people and high-value mobile assets. The company emphasizes turnkey or end-to-end solutions that include logistics, device manufacturing, connectivity, and backend monitoring infrastructure.

A central element of MetAlert’s business model is recurring subscription revenue associated with its monitoring platforms and devices. The company highlights that its subscription-based model is built around technology innovation and protected by a portfolio of patents, including numerous issued patents in the area of GPS tracking and wearable monitoring.

Key products and solutions

MetAlert repeatedly cites two flagship product families in its public communications:

• GPS SmartSole® – Described as a fusion of Dr. Scholl’s comfort with LoJack’s tracking capabilities, GPS SmartSole is characterized as the world’s first invisible wearable tracking device. It is integrated into an orthotic insole and is designed for individuals at risk of wandering, including people living with Alzheimer’s disease, dementia, autism, or traumatic brain injury. The device communicates over cellular networks to a cloud-based platform, sending alerts to a mobile app or online portal for real-time location and recovery support.
• GunAlert® / MyGunAlert – Described as an all-in-one firearm safety solution and firearm recovery device, GunAlert combines a steel cable gun lock, motion sensor, GPS, and cellular theft notification and recovery technology in a single system. The company states that the patented technology is sensitive enough to alert a user as soon as a firearm is moved, with location and movement data accessible through a dedicated smartphone app on Android and iOS. GunAlert is positioned as a tool to support responsible gun ownership and to help reduce firearm theft and related tragedies.

MetAlert also refers to broader mobile asset recovery solutions and remote patient monitoring technologies, as well as additional wearable tracking products sold through its online channels and authorized resellers.

Target users and markets

Company materials indicate that MetAlert serves a mix of government, enterprise, and consumer users. The company notes that its technologies are designed for consumers and patients with mobility, cognitive, and spatial awareness challenges, a demographic it estimates at approximately 2.9% of the global population. Its customer base includes public health entities, municipalities, emergency and law enforcement agencies, private and public educational institutions, assisted living facilities, NGOs, senior care residences, small enterprises, and individual consumers.

MetAlert reports that it has international distribution channels and subscribers in more than 35–40 countries, and that it acts as a U.S. Military Government contractor. The company also highlights distribution and trial activity for GPS SmartSole in multiple regions, including Latin America and parts of Europe, through local security and healthcare partners.

Subsidiaries and related brands

MetAlert references a wholly owned subsidiary, Level 2 Security (also referred to as Level 2 Security Products, Inc. in its communications), which is associated with firearm and mobile asset recovery solutions such as MyGunAlert. Through this subsidiary, MetAlert integrates firearm safety technology with its backend tracking portal and subscription infrastructure.

The company also notes that it has partnered with other businesses whose products rely on subscription-based distribution and fulfillment. In these arrangements, MetAlert leverages its existing distribution center and backend subscription processing capabilities to manage inventory logistics, shipping operations, and recurring billing for third-party product lines.

Business model and revenue characteristics

Across multiple disclosures, MetAlert emphasizes a subscription-based model anchored in its monitoring platforms for GPS SmartSole, GunAlert, and related tracking solutions. The company highlights its capacity within its distribution center and backend processes as a platform that can support both its own products and other subscription-based enterprises. MetAlert points to opportunities to expand revenue streams by providing backend services such as subscription management and fulfillment for external brands.

In addition to subscription revenue, MetAlert generates revenue from the sale and distribution of its physical devices and from licensing its intellectual property. The company also notes that its acquisition of Level 2 Security added product inventory, digital collateral, smartphone apps, and an ongoing research and development roadmap to its operations.

Industry positioning

MetAlert operates at the intersection of wearable medical devices, IoT-based safety and security solutions, and firearm safety technology. The company describes itself as a pioneer in GPS wearable technology and a global provider in human and asset tracking and recovery systems. It also characterizes itself as a for-profit company with a purpose-driven focus on health and safety, particularly for vulnerable populations and in contexts where firearm safety and theft prevention are critical.

Within the broader manufacturing sector, MetAlert’s activities align with radio and wireless communications equipment manufacturing, given its emphasis on GPS, cellular, and other wireless technologies embedded in wearable and mobile devices.

Partnerships and distribution relationships

MetAlert’s public communications reference several partnerships that illustrate how its technology is deployed:

• Agreements with organizations such as The American Legion and Walk the Talk America to incorporate GunAlert into programs focused on mental health and firearm safety.
• Collaboration with American Rounds, LLC, a company operating automated ammunition retail machines, under which GunAlert devices and gun safety information kits are offered through those machines.
• Distribution relationships for GPS SmartSole with security and healthcare providers in Latin America and trials in various European countries, reflecting the use of its technology in both personal security and elder-care contexts.
• A connectivity partnership with TEAL to provide global cellular connectivity for GunAlert and SmartSole platforms, supporting international deployment and continuous device operation.

These relationships are presented by the company as ways to extend the reach of its tracking and safety technologies into new geographies and user groups.

Use cases and applications

Based on company descriptions, MetAlert’s technologies are used in scenarios such as:

• Monitoring individuals with cognitive impairments who are at risk of wandering, enabling caregivers and institutions to locate them if they go missing.
• Providing firearm owners with theft alerts and location tracking if a weapon is moved or stolen, with the aim of supporting responsible gun ownership and aiding recovery efforts.
• Supporting security companies that protect high-profile individuals, where discreet tracking can enhance personal safety.
• Assisting public health authorities, emergency services, and senior care facilities in managing at-risk populations through remote monitoring.

In each case, MetAlert positions its solutions as tools that combine wearable or embedded hardware with continuous connectivity and monitoring services.

Stock and sector classification

MetAlert, Inc. trades under the symbol MLRT on the OTC market. It is classified in the Manufacturing sector, with an industry focus on radio and television broadcasting and wireless communications equipment manufacturing, reflecting its emphasis on GPS-enabled and wireless tracking devices.

Investor considerations

For investors researching MLRT stock, the company’s own communications highlight several structural characteristics: a portfolio of patents in GPS and wearable tracking, a subscription-based revenue component tied to monitoring services, and international distribution with government, enterprise, and consumer customers. MetAlert also notes its role as a U.S. Military Government contractor and its engagement with public health entities and law enforcement, which frame part of its demand base.

As with any company in emerging technology niches, prospective investors may wish to review MetAlert’s official disclosures, historical updates, and risk factors to understand how its product adoption, partnerships, and subscription base evolve over time.