Company Description
Marti Technologies, Inc. (NYSE American: MRT) is a technology company that operates Türkiye’s leading mobility app, often described in its disclosures as a mobility super app. Founded in 2018, Marti focuses on urban transportation and last‑mile mobility, combining ride-hailing, two‑wheeled electric vehicle rentals, delivery services and public transportation integrations in a single software platform. According to multiple company press releases, all of Marti’s offerings are supported by proprietary software systems and IoT infrastructure.
Marti’s core business centers on a ride-hailing marketplace that matches riders with car, motorcycle and taxi drivers. The company reports millions of unique ride-hailing riders and hundreds of thousands of registered drivers across Türkiye, with particularly high driver density in Istanbul compared with the city’s traditional taxi fleet. The service is described as aiming to provide readily available, safe and affordable rides for riders while creating economic opportunities for drivers across the income spectrum.
In addition to ride-hailing, Marti operates a large fleet of rental e-mopeds, e-bikes and e-scooters. These two-wheeled electric vehicle services form part of its tech-enabled mobility platform and are used both as a standalone offering and as a way to attract new users into the app ecosystem. Company communications highlight that efficiency initiatives and promotional campaigns in this segment have been used to support profitability goals and to drive additional demand for ride-hailing.
Marti has also expanded into same-hour package delivery, leveraging its network of registered motorcycle and car drivers and its existing super app user base. The company describes this as an extension of its technology platform and operational expertise into last‑mile delivery, targeting urban package delivery demand in Türkiye. Within the same app, users can request a ride or initiate a delivery and digitally track their package.
As part of a broader mobility-as-a-service strategy, Marti has integrated public transportation options into its app. In its announcements, the company explains that users can plan trips and receive real-time updates with integrated schedules and route data from major urban transport modes such as metros, trams, funicular and cable lines, buses, minibuses, metrobuses and ferries. This integration is initially available in Istanbul, with plans mentioned to expand to other cities, and is positioned as a way to keep riders within the Marti ecosystem even when public transportation is the preferred mode for a particular journey.
Geographically, Marti reports that its ride-hailing operations span 20 markets across Türkiye, following successive expansion waves. These markets include Istanbul, Ankara, Izmir, Antalya, Bursa, Konya, Adana, Kocaeli, Mersin, Kayseri, Aydın, Denizli, Eskişehir, Gaziantep, Manisa, Muğla, Sakarya, Samsun, Tekirdağ and Yalova. Company disclosures state that this footprint covers a large share of Türkiye’s GDP and supports a long-term growth trajectory beyond Istanbul, with an increasing proportion of riders and drivers based outside the country’s largest city.
Marti characterizes itself as the largest provider in Türkiye of several mobility categories, including car-hailing, motorcycle-hailing, e-scooter, e-bike and e-moped services. Its public communications emphasize the scale of its rider and driver bases, the growth of total rides across services, and the use of proprietary technology, AI engineering, business intelligence and regional operations teams to support ride-hailing at scale. The company has also reported inclusion in the S&P Global Broad Market Index (BMI), which it notes as an important milestone for visibility among global equity investors.
From a corporate and capital markets perspective, Marti files as a foreign private issuer under Form 20‑F with the U.S. Securities and Exchange Commission and is based in Istanbul, Türkiye. The company has described a multi‑year investment plan focused on expanding ride-hailing into additional cities, redesigning its app to feature ride-hailing more prominently, and growing specialized teams such as AI engineering, growth, business intelligence, competitive intelligence and brand marketing. Marti has also disclosed a share repurchase program authorized by its board of directors, with the ability to repurchase a specified amount of Class A ordinary shares within defined time and price parameters.
Marti’s financial communications highlight the monetization of ride-hailing as a key driver of revenue growth and improvements in adjusted EBITDA, while noting continued investment in technology, operations and market expansion. The company publishes Management’s Discussion and Analysis and unaudited interim condensed consolidated financial statements as exhibits to its SEC reports, providing additional detail on its financial condition and results of operations.
Business model and operations
Based on its public disclosures, Marti’s business model is built around a multi‑service mobility platform:
- Ride-hailing services that connect riders with car, motorcycle and taxi drivers across multiple Turkish cities.
- Two‑wheeled electric vehicle rentals via e-scooters, e-bikes and e-mopeds deployed in urban environments.
- Same-hour package delivery using the existing driver network and app user base.
- Public transportation integration that layers schedules and route data for major urban transport modes into the app.
All of these services are coordinated through Marti’s proprietary software and IoT infrastructure, which underpin dispatching, routing, fleet management and user experience. The company’s communications describe the use of app redesigns, onboarding improvements and booking flow optimization to increase conversion rates and user engagement, as well as organizational restructuring to support ride-hailing operations at scale.
Market context and positioning
Marti’s press releases reference third‑party estimates of the taxi and ride-hailing market in Türkiye and describe the company as the only ride-hailing operator at scale in the country. The company links its expansion strategy to these market estimates and to the limited availability of substitute transportation options in certain cities. It also highlights geographic diversification, noting rising shares of riders and drivers outside Istanbul, and frames nationwide coverage as a long‑term objective.
Corporate governance and regulatory reporting
Marti holds annual general meetings of shareholders and reports the results of director elections and other proposals on Form 6‑K. The company incorporates certain Form 6‑K disclosures by reference into its registration statements on Form F‑3 and Form S‑8. It also furnishes press releases regarding financial results, capital markets actions such as share repurchase program amendments, and major operational updates like new service launches or app integrations.
Frequently Asked Questions (FAQ)
- What does Marti Technologies, Inc. do?
Marti Technologies, Inc. operates Türkiye’s leading mobility app, offering ride-hailing services that match riders with car, motorcycle and taxi drivers, rental e-mopeds, e-bikes and e-scooters, delivery services and public transportation integrations, all supported by proprietary software systems and IoT infrastructure, as described in its press releases. - Where does Marti operate its services?
According to company announcements, Marti’s ride-hailing operations span 20 markets across Türkiye, including cities such as Istanbul, Ankara, Izmir, Antalya, Bursa, Konya, Adana, Kocaeli, Mersin, Kayseri, Aydın, Denizli, Eskişehir, Gaziantep, Manisa, Muğla, Sakarya, Samsun, Tekirdağ and Yalova. - What types of transportation services are available on Marti’s app?
Marti’s disclosures state that the app supports ride-hailing with car, motorcycle and taxi drivers, a large fleet of rental e-mopeds, e-bikes and e-scooters, same-hour package delivery, and integrated public transportation trip planning with schedules and routes for major urban modes such as metros, trams, buses and ferries. - How does Marti describe its ride-hailing marketplace?
In its press releases, Marti describes its ride-hailing service as a marketplace that aims to provide readily available, safe and affordable rides for riders while offering economic opportunities for drivers across the income spectrum, supported by formal background checks and rider rating systems. - What is Marti’s approach to public transportation integration?
Marti has announced the inclusion of public transportation options in its app as part of a mobility-as-a-service strategy, allowing users to plan trips and receive real-time updates using integrated schedules and route data from metros, trams, funicular and cable lines, buses, minibuses, metrobuses and ferries, initially in Istanbul. - Does Marti offer delivery services?
Yes. Marti has disclosed the launch of same-hour package delivery services that use its network of registered motorcycle and car drivers and its existing super app user base to provide urban package deliveries, with in-app tracking of packages. - What technology underpins Marti’s services?
Company communications state that all of Marti’s offerings are serviced by proprietary software systems and IoT infrastructure. Marti has also described organizational investments in areas such as AI engineering, growth and business intelligence to support its tech-enabled mobility platform. - On which exchange is Marti listed and how does it report to the SEC?
Marti Technologies, Inc. is listed on the NYSE American under the symbol MRT and files as a foreign private issuer under Form 20‑F, furnishing current reports on Form 6‑K that include press releases, financial statements, management’s discussion and analysis, and annual meeting materials. - What corporate actions has Marti disclosed regarding its shares?
Marti has reported that its board of directors authorized a share repurchase program allowing the company to repurchase up to a specified dollar amount of its outstanding Class A ordinary shares within defined time and price limits, with the program subject to potential extension, modification, suspension or discontinuation. - Has Marti been included in any major equity indices?
Yes. Marti has announced its inclusion in the S&P Global Broad Market Index (BMI), describing this as a milestone that increases its visibility among index-tracking and other investors.