Strategy Stock Price, News & Analysis

Strategy Inc (Nasdaq: MSTR), also referred to as MicroStrategy Incorporated d/b/a Strategy, describes itself as the world’s first and largest Bitcoin Treasury Company and a provider of AI-powered enterprise analytics software. The company is a publicly traded issuer whose securities, including its Class A common stock under the symbol MSTR, are listed on The Nasdaq Global Select Market, and it reports that it has adopted bitcoin as its primary treasury reserve asset.

According to its public disclosures, Strategy’s corporate purpose combines a bitcoin-focused treasury strategy with a long-standing software business. The company states that it uses proceeds from equity and debt financings, as well as cash flows from its operations, to strategically accumulate bitcoin and to advocate for bitcoin’s role as digital capital. Its stated objective is to provide investors with varying degrees of economic exposure to bitcoin through a range of securities, including equity and fixed-income instruments and multiple series of preferred stock.

Bitcoin Treasury Strategy

Strategy’s filings and press releases emphasize its role as a corporate holder of bitcoin. The company regularly reports updates on its bitcoin purchases and aggregate holdings, and it highlights internal key performance indicators such as “BTC Yield,” “BTC Gain,” and “BTC $ Gain” in its communications. In several Form 8-K filings, Strategy describes how it uses proceeds from at-the-market (ATM) equity and preferred stock offerings, as well as from other capital markets transactions, to acquire additional bitcoin. These disclosures illustrate that bitcoin accumulation is a central element of its capital allocation and treasury approach.

The company also maintains what it calls a Strategy dashboard on its website, which it identifies in SEC filings as a disclosure channel for information about the market prices of its securities, bitcoin purchases and holdings, and related metrics. Strategy indicates that this dashboard may include information that it considers material, and that it uses it as one means of complying with Regulation FD regarding public dissemination of information.

Capital Markets Activity and Securities Structure

Strategy is active in the capital markets and has established multiple securities programs. Its SEC filings describe at-the-market offering programs for:

• Class A common stock (MSTR), offered under large ATM programs registered on an automatic shelf registration statement.
• 10.00% Series A Perpetual Strife Preferred Stock (STRF), listed on The Nasdaq Global Select Market.
• 8.00% Series A Perpetual Strike Preferred Stock (STRK), listed on The Nasdaq Global Select Market.
• 10.00% Series A Perpetual Stride Preferred Stock (STRD), listed on The Nasdaq Global Select Market.
• Variable Rate Series A Perpetual Stretch Preferred Stock (STRC), listed on The Nasdaq Global Select Market.

In addition, the company has disclosed the issuance of 10.00% Series A Perpetual Stream Preferred Stock (STRE), denominated in euros, through a registered public offering. The terms of these preferred stock series, as summarized in press releases and certificates of designations referenced in Form 8-K filings, include fixed or variable dividend rates, cumulative or non-cumulative dividend features, liquidation preferences, redemption rights, and investor repurchase rights upon certain “fundamental change” events. Strategy’s disclosures explain that net proceeds from these offerings are intended for general corporate purposes, including the acquisition of bitcoin and working capital.

To administer its various ATM programs more efficiently, Strategy has entered into an Omnibus Sales Agreement with multiple sales agents. This agreement allows the company to issue and sell shares of its common stock and several series of preferred stock from time to time in transactions that may qualify as at-the-market offerings under SEC rules. The company’s filings provide detailed tables summarizing shares sold, notional values, net proceeds, and remaining capacity under these programs.

Enterprise Analytics and AI Software

Alongside its bitcoin treasury activities, Strategy continues to operate a software business focused on AI-powered enterprise analytics. The company describes its software as enterprise analytics software and refers to its vision of “Intelligence Everywhere.” It reports that it provides AI-powered enterprise analytics software and that it leverages its development capabilities to explore innovation in bitcoin applications, integrating analytics expertise with its digital asset strategy.

Public announcements from the company describe specific software offerings under the Strategy brand. At its Strategy World 2025 conference, the company introduced Strategy Mosaic, which it characterizes as a data management solution that connects, governs, and leverages data across platforms, clouds, and applications while providing a semantic governance layer. It also announced Strategy One Auto 2.0, described as an advanced AI engine built on an agentic architecture that supports structured and unstructured data and enables expert agents that learn from conversational interactions. In addition, Strategy introduced Strategy One Standard edition as an entry-level edition of its business intelligence platform intended for smaller organizations or departmental deployments, which includes access to Mosaic and Mosaic Studio.

The company positions these software capabilities as part of its broader role in enterprise intelligence, focusing on AI-powered business intelligence, data governance, and analytics across multiple tools and data sources. It also hosts Strategy World, an annual flagship conference that features technology keynotes, training, certifications, and sessions on AI, business intelligence, and bitcoin-related topics, as well as a concurrent “Bitcoin for Corporations” event.

Business Model and Operating Segments

Based on its public descriptions, Strategy’s activities can be viewed in two primary areas: its software business and its bitcoin treasury and capital markets activities. The Polygon description provided indicates that the company has one reportable operating segment, the Software Business, which is engaged in the design, development, marketing, and sales of its enterprise analytics software platform through cloud subscriptions and licensing arrangements, along with related services such as product support, consulting, and education. In its more recent communications, the company also emphasizes its treasury strategy, capital markets transactions, and bitcoin holdings as central to its overall corporate profile.

In its earnings releases, Strategy reports software-related revenue categories such as subscription services, product licenses and subscription services, product support, and other services. At the same time, it details capital raised through common stock and preferred stock offerings and convertible notes, and explains how these proceeds contribute to its bitcoin acquisition strategy. The company has also disclosed changes in accounting for its digital assets, including adoption of fair value accounting standards for bitcoin holdings, which affects how gains and losses on bitcoin are reflected in its financial statements.

Events, Branding, and Positioning

Strategy has communicated a rebranding from MicroStrategy to the Strategy name, noting that it operates as MicroStrategy Incorporated d/b/a Strategy. It uses the Strategy brand for its conferences, software products such as Strategy One and Strategy Mosaic, and its public communications. The company also highlights that it hosts Strategy World as a forum for discussions on AI, business intelligence, and bitcoin in corporate strategy, and that it participates in external conferences where its executives deliver keynote addresses on bitcoin and crypto markets.

Across its press releases and SEC filings, Strategy repeatedly describes itself as the world’s first and largest Bitcoin Treasury Company, a publicly traded company that has adopted bitcoin as its primary treasury reserve asset, and a provider of AI-powered enterprise analytics software. Investors researching MSTR stock therefore encounter a combination of a bitcoin-focused treasury strategy, active capital markets issuance of common and preferred stock, and a software business centered on analytics and AI.

Frequently Asked Questions about Strategy Inc (MSTR)

• What does Strategy Inc do?
  Strategy Inc, also known as MicroStrategy Incorporated d/b/a Strategy, combines a bitcoin-focused treasury strategy with a software business. It states that it has adopted bitcoin as its primary treasury reserve asset and that it accumulates bitcoin using proceeds from equity and debt financings and cash flows from operations. In parallel, it provides AI-powered enterprise analytics software and related offerings.
• How does Strategy Inc describe its bitcoin treasury strategy?
  The company describes itself as the world’s first and largest Bitcoin Treasury Company. It reports that its treasury strategy is designed to provide investors varying degrees of economic exposure to bitcoin by offering a range of securities, including equity and fixed-income instruments, and that it strategically accumulates bitcoin while advocating for its role as digital capital.
• What types of securities are associated with Strategy Inc?
  Strategy’s disclosures reference its Class A common stock trading under the symbol MSTR on The Nasdaq Global Select Market, as well as several series of preferred stock, including 10.00% Series A Perpetual Strife Preferred Stock (STRF), 8.00% Series A Perpetual Strike Preferred Stock (STRK), 10.00% Series A Perpetual Stride Preferred Stock (STRD), Variable Rate Series A Perpetual Stretch Preferred Stock (STRC), and 10.00% Series A Perpetual Stream Preferred Stock (STRE). These securities are used in registered offerings and at-the-market programs.
• How does Strategy Inc use capital raised from stock offerings?
  In press releases and Form 8-K filings, Strategy states that net proceeds from offerings of its common stock and various series of preferred stock are intended for general corporate purposes, including the acquisition of bitcoin and working capital. Tables in its filings show that bitcoin purchases during specified periods were funded using proceeds from these offerings.
• What software products does Strategy Inc highlight?
  Strategy highlights its AI-powered enterprise analytics software under the Strategy brand. It has publicly announced Strategy Mosaic, described as a data management solution providing a universal intelligence and governance layer across data sources and tools; Strategy One Auto 2.0, an AI engine built on an agentic architecture for structured and unstructured data; and Strategy One Standard edition, an entry-level edition of its business intelligence platform that includes Mosaic and Mosaic Studio.
• What is Strategy World?
  Strategy World is described as the company’s annual flagship conference, held in Orlando, Florida in 2025. It features keynotes, expert sessions, workshops, certifications, and networking events focused on AI-powered digital information, business intelligence, and bitcoin. A concurrent Bitcoin for Corporations event addresses bitcoin’s role in business and financial markets.
• How does Strategy Inc report information about its bitcoin holdings?
  Strategy periodically issues press releases and Form 8-K filings that include tables summarizing bitcoin acquired during specific periods, aggregate purchase prices, average purchase prices, and total bitcoin holdings. It also references a Strategy dashboard on its website as a channel for disclosing bitcoin purchases, holdings, and related key performance indicators.
• What industry is Strategy Inc associated with?
  The company is associated with the software and enterprise analytics industry through its AI-powered analytics software, and with the digital asset and bitcoin ecosystem through its role as a Bitcoin Treasury Company and its significant bitcoin holdings. The Polygon description classifies it under software publishers, and the company’s own statements emphasize both digital asset strategy and enterprise analytics.