Promino Nutritional Sciences Stock Price, News & Analysis

Promino Nutritional Sciences Inc. (CSE: MUSL, OTC Pink: MUSLF, FSE: 93X) is a Canadian nutraceutical company focused on muscle health within the global consumer packaged goods and functional performance beverage markets. The company develops patented, science-based products aimed at building, rebuilding, restoring and rejuvenating natural muscle mass for a wide range of users, from healthy aging consumers to performance-focused athletes. Promino was founded in 2015 and is located in Burlington, Ontario.

According to the company, its portfolio is centered on a proprietary approach to essential amino acid (EAA) formulations designed to stimulate muscle protein synthesis. Promino describes itself as research-driven, with product development grounded in clinical and preclinical studies. Its products are positioned in the packaged foods and nutraceutical segment of the consumer defensive sector, with an emphasis on muscle recovery, strength and functional performance.

Core products and muscle health focus

Promino highlights two primary products. The company’s lead product, Rejuvenate Muscle™ Activator, is described as a patented proprietary formulation that is clinically proven to assist in the building, rebuilding, restoration and rejuvenation of natural muscle mass. Promino also offers Promino™ – NSF Certified for Sport®, characterized as an elite performance supplement for professional and amateur athletes to accelerate muscle recovery, build strength and support recovery from injury.

In multiple company disclosures, Promino states that its formulations are based on targeted essential amino acid blends. The company reports that one serving of its patented Promino™ – NSF Certified for Sport® formula has been established as equivalent to 75 grams of whey protein in stimulating muscle protein synthesis, while using a precision-engineered EAA profile. Promino indicates that this approach is intended to provide an efficient, digestion-friendly alternative to traditional protein supplementation.

Research-driven nutraceutical model

Promino describes itself as an innovative and research driven Canadian nutraceutical company. It emphasizes the development of patented and science-based products for the global consumer packaged goods market, with a portfolio focused specifically on muscle health. The company reports that its Promino formulation is a patented essential amino acid blend optimized to stimulate muscle protein synthesis, including under conditions of metabolic stress.

Promino has announced preclinical research initiatives evaluating its Promino essential amino acid blend in the context of chemotherapy-related muscle loss in breast and prostate cancer. These preclinical studies are described as using murine models to explore the role of Promino’s clinically formulated EAA blend in counteracting muscle loss (cachexia) associated with chemotherapy. The company presents this work as part of a broader effort to develop a dedicated line tailored to oncology support and clinical nutrition.

Consumer and athletic positioning

Promino positions its products for both active lifestyle and healthy aging markets, as well as for performance-oriented athletes. Rejuvenate Muscle™ Activator is framed as a muscle health solution for consumers seeking strength and recovery support, while Promino™ – NSF Certified for Sport® is presented as a premium sports nutrition offering for athletes and fitness professionals.

The company notes that Promino™ is NSF Certified for Sport® and highlights brand ambassadors from professional sports, including NHL Stanley Cup™ Champion Jack Eichel of the Vegas Golden Knights and MLB legend and Toronto Blue Jays six-time All-Star José Bautista. Promino also reports partnerships and activations in U.S. sports markets, such as Promino™ being named the Official Protein Drink of the Vegas Knight Hawks, a professional Indoor Football League team based in Las Vegas, Nevada, and participation in youth and collegiate athletic events through a partnership with Fastbreak AI.

Distribution and market channels

Promino states that it is active in both retail and e-commerce channels. The company has reported sales growth for its plant-based protein muscle health products on the Amazon.com platform, including Rejuvenate Muscle™ Activator and Promino™ – NSF Certified for Sport®. It has also announced distribution agreements that make Rejuvenate Muscle™ Activator available through a range of U.S. retailers and online platforms.

Promino has disclosed that Rejuvenate Muscle™ Activator is listed with retailers such as Cub Foods and other regional and national partners, as well as online retailers including Vitacost and iHerb. The company has also referenced national food and beverage distributors that support broader retail availability of Rejuvenate Muscle™ Activator across the United States. These channels are presented as part of Promino’s strategy to expand access to its muscle health products.

Product formulation developments

Promino has reported that it completed a reformulation of its Rejuvenate Muscle Health™ and Promino™ products, moving to a new amino acid blend. The company states that the reformulated products no longer rely on a previously used patented formulation that was sublicensed, thereby eliminating future patent sublicense expenses while aiming to continue delivering results for customers. This change followed the termination of a sublicense agreement by EightIP LLC, the patent sublicensor for the legacy formulation, and a related claim for unpaid royalty fees, which Promino has indicated it is addressing.

In earlier disclosures, Promino described Rejuvenate Muscle™ Activator as a patented proprietary formulation that is clinically proven to assist in muscle mass building and restoration. Subsequent communications reference a new formulation for Rejuvenate Muscle Health™ and Promino™ based on a new amino acid blend. Across these disclosures, the company maintains its focus on science-based, amino acid–driven approaches to muscle health.

Corporate developments and capital structure

Promino has announced various corporate updates, including changes in its leadership team and financing activities. The company reported the appointment of a new Chief Financial Officer and Corporate Secretary and the addition of a director with extensive experience in the health, wellness and fitness industry and in performance nutrition mergers and acquisitions. It has also disclosed the resignation of a previous Chief Financial Officer, Corporate Secretary and Director.

On the capital side, Promino has announced a private placement financing of units consisting of common shares and common share purchase warrants. The stated intention for the net proceeds includes accelerating sales and fulfillment of its Promino™ and Rejuvenate Muscle™ Health products, settling outstanding liabilities and funding general working capital. These activities are presented as supporting the company’s growth and commercialization efforts in muscle strength and recovery beverages.

Regulatory and trading status

Promino Nutritional Sciences Inc. is listed on the Canadian Securities Exchange (CSE: MUSL) and quoted on OTC Pink (MUSLF), with an additional listing on the Frankfurt Stock Exchange (FSE: 93X). The company has disclosed that a cease trade order was imposed by the Ontario Securities Commission and that trading in its shares was halted by the Canadian Investment Regulatory Organization as a result of delays in filing audited financial statements. Promino has stated that it is working with its auditors to file outstanding financial reports in order to seek revocation of the cease trade order and resume trading on the Canadian Securities Exchange.

In connection with its financial reporting, Promino has also referenced the acquisition of Helios Helium Corp., which it described as providing cash and securities and contributing to increased audit complexity and extended timelines. The company characterizes the trading halt and cease trade order as administrative consequences of restructuring and recapitalization work and has indicated an intention to complete its audit and pursue resumption of trading.

Position within the consumer defensive and nutraceutical space

Within the broader consumer defensive sector, Promino aligns itself with packaged foods and nutraceutical products that target specific functional outcomes, in this case muscle health, recovery and performance. The company’s disclosures emphasize patented formulations, clinical and preclinical research, and partnerships in sports and oncology-related support as key elements of its identity.

Promino’s focus on essential amino acid blends, NSF Certified for Sport® status for its Promino™ product, and the positioning of Rejuvenate Muscle™ Activator as a clinically supported muscle health solution distinguish its stated approach. By combining research-led product development with distribution through retail, online and sports-related channels, Promino presents itself as a nutraceutical company seeking to address muscle health needs across consumer and athletic segments.