Reklaim Stock Price, News & Analysis

Reklaim Ltd. (MYIDF) is a consumer privacy and data company that focuses on helping individuals access, protect, and monetize their personal information. Traded on the TSX Venture Exchange under the symbol MYID and on U.S. over-the-counter markets under MYIDF, Reklaim positions itself as a privacy-first alternative to traditional data platforms by centering control of data with the consumer.

According to multiple company disclosures, Reklaim operates a dual-platform model built around two primary consumer offerings: Reklaim Rewards and Reklaim Protect. Through Reklaim Rewards, consumers can choose to share their data with brands and platforms in exchange for compensation, which may take the form of cash, points, stock, or other rewards. Through Reklaim Protect, users subscribe to a privacy service designed to reduce their digital footprint, remove data from brokers and people-finder sites, and monitor for data breaches and dark web exposure.

Business Model and Core Platforms

Reklaim describes itself as a consumer privacy and data platform that empowers individuals to reclaim control over their personal information. The company states that users can verify their identity, see what data has been collected and sold without explicit consent, and then decide whether to monetize or protect that data. Reklaim also licenses what it characterizes as high-quality, permissioned, and compliant consumer data to brands, platforms, and data companies, providing an alternative to third-party tracking that aligns with evolving privacy regulations in the United States and Canada.

Reklaim Rewards is the company’s rewards-based platform. Through the Reklaim mobile app and platform, consumers can view how their data is being used and choose to share it with trusted partners in exchange for compensation. Company materials describe rewards as potentially including cash, points, stock, or similar forms of value. Reklaim has also introduced initiatives such as the Reklaim Jackpot, where U.S. users can pledge points earned from data sharing for a chance to receive a cash prize. In Canada, Reklaim has piloted a Shares for Redemption (S4R) program that allows users to redeem points directly for common shares of Reklaim, aligning user participation with equity ownership.

Reklaim Protect is presented as a subscription-based privacy service. It is described as an AI subscription privacy product that helps users remove their personal information from data brokers, monitor data exposure on the dark web, and manage opt-outs from state-level data broker registries. Reklaim reports that Protect reduces a user’s digital footprint by removing data from brokers and people-finder sites and by providing ongoing monitoring and alerts when breaches occur.

Privacy Tools and Feature Set

Across various releases, Reklaim outlines a growing suite of privacy tools under the Reklaim Protect brand. The company highlights features such as:

• Data broker removal: Automated removal of subscriber data from companies listed in California’s official data broker registry, as well as other data brokers, with a single digital signature inside the Reklaim app.
• Enterprise and DSP opt-outs: Opt-out facilitation from enterprise data platforms and demand-side platforms (DSPs) used in digital advertising, aimed at reducing profiling, targeting, and behavioral tracking.
• People-finder site removal: Ongoing removal from widely used people search and data aggregation websites.
• Dark web and breach monitoring: Monitoring for data exposure on the dark web, along with alerts when major data breaches occur, so subscribers can respond quickly by taking actions such as changing passwords or adjusting account security.
• State-level privacy tools: Opt-out enforcement in U.S. states with data broker regulations, including California and Vermont, with the company indicating that these capabilities help reduce unauthorized data sales and surveillance.
• Family-wide monitoring: For subscribers who are also members of Reklaim Rewards, the ability to monitor multiple verified email addresses for dark web breaches, extending coverage to family members or close contacts.
• AI Privacy Assistant and dashboard: An in-app, AI-powered privacy assistant that provides guidance on breach response and privacy questions, along with a privacy dashboard that tracks data removal requests, alerts, and overall protection status.

Reklaim has also referenced a personal AI Privacy Assistant within Protect and has indicated that the service is integrated into both mobile and web app experiences. The company notes that Protect has been offered at low subscription price points and that it has expanded Protect from North America to a global audience as a stand-alone product.

Data Monetization and B2B Offerings

On the business-to-business side, Reklaim states that it provides compliant, consumer-permissioned data to brands, platforms, and data companies, including Fortune 500 organizations. The company describes its data as user-consented, transparent, and aligned with privacy regulations, and it positions this data as an alternative to traditional third-party tracking methods. Reklaim has indicated that its revenue is driven by demand for compliant, permissioned consumer data and by continued distribution growth with platform partners.

The company has referenced integrations with advertising and data platforms, including a direct integration into The Trade Desk following the replacement of a prior third-party distribution platform. Reklaim’s disclosures emphasize that expanding privacy legislation in multiple U.S. states increases compliance requirements for brands and platforms, which in turn supports demand for Reklaim’s consent-based data solutions.

Geographic Reach and Market Context

Reklaim identifies itself as operating in North America and has highlighted regulatory developments across U.S. states and Canada. It has also stated that Reklaim Protect is available globally as a stand-alone product, enabling consumers worldwide to use its privacy tools to remove data from brokers, monitor for breaches, and work with the AI Privacy Assistant.

Company communications frequently reference the growth of comprehensive privacy laws across numerous U.S. states and describe how these frameworks increase the need for compliant, user-consented data. Reklaim positions its model as aligned with these regulatory trends, emphasizing transparency, consent, and consumer choice.

Capital Structure and Financial Orientation

Reklaim’s news releases describe a focus on profitability, disciplined growth, and capital discipline. The company has reported periods of year-over-year revenue growth and has highlighted milestones such as multiple consecutive quarters of revenue increases, two years of profitability, and improvements in operating cash flow in prior periods. It has also discussed actions to simplify and strengthen its capital structure, including the full repayment and elimination of a secured debenture, reductions in outstanding warrants, and the use of warrant exercises to improve cash balances.

Reklaim has undertaken financing initiatives such as non-brokered private placements of senior secured convertible debentures with associated warrants. The company has detailed the terms of these instruments, including interest rates, maturities, conversion prices, and warrant exercise prices, and has noted that proceeds are used to support the expansion of Reklaim Protect and broader product development and commercial initiatives.

In addition, Reklaim has engaged a market-making firm to provide liquidity for its shares on the TSX Venture Exchange and has used a normal course issuer bid (NCIB) to repurchase and cancel shares. The company has also linked its consumer ownership initiatives, such as the S4R program and Invest beta program, to its capital structure by issuing shares to settle consumer rewards while offsetting these issuances through the NCIB.

Product Innovation and Expansion

Reklaim regularly announces updates to its product suite. Beyond the core Protect and Rewards platforms, the company has introduced and referenced:

• Reklaim Jackpot: A recurring rewards initiative that allows U.S. users to pledge points earned from data sharing for a chance to receive a cash prize, with the company describing the program as a way to deepen engagement and expand the user base.
• Reklaim Invest: A product and beta program that ties consumer rewards to equity ownership by enabling certain users to receive company shares in exchange for data rewards, subject to regulatory approvals.
• Consumer Ownership Program and Shares for Redemption (S4R): Initiatives that allow consumers to redeem earned points for common shares of Reklaim, intended to align user participation with long-term shareholder interests.

The company describes these initiatives as reinforcing its positioning as a consumer-friendly data privacy platform and as mechanisms that align the interests of consumers and shareholders.

Positioning in the Data Privacy Ecosystem

Across its public communications, Reklaim characterizes itself as a pioneer in consumer data privacy and compliant data monetization. It emphasizes that consumers can view, protect, and receive compensation for their data and that its model is designed to give individuals a level of visibility and control that has traditionally been unavailable in the data ecosystem. The company also states that it is the only company that enables consumers to view, protect, and be compensated for their data, and describes itself as the world’s only company offering this specific combination of capabilities.

Reklaim’s messaging underscores a mission of putting consumers back in control of their data, aligning consumer and shareholder interests, and redefining aspects of the data economy by prioritizing transparency and consent. Its tools and platforms are presented as responses to growing concerns about data misuse, surveillance, and the complexity of privacy regulations.

Stock Information and Trading Venues

Reklaim Ltd. trades on the TSX Venture Exchange under the ticker MYID and on U.S. over-the-counter markets under the symbol MYIDF. The company has also referenced trading on the OTCQB and OTC Pink markets in different releases. These listings provide access to both Canadian and U.S. investors interested in exposure to a consumer privacy and data-focused business model.

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