Company Description
Natuzzi S.p.A. (NYSE: NTZ) is an Italian manufacturing company in the upholstered household furniture industry. According to its public disclosures, it is described as one of the most renowned brands in the production and distribution of design and luxury furniture. Founded in 1959 by Pasquale Natuzzi, the company has a long history in Italian furniture design and has been listed on the New York Stock Exchange since May 13, 1993.
Natuzzi operates as a joint-stock company (società per azioni) under Italian law and is based in Santeramo in Colle, in the Bari area of Italy. The Group focuses on upholstered and other home furnishings products and reports results under International Financial Reporting Standards (IFRS-IAS). Its activities span the design, manufacture and distribution of furniture collections that reflect what the company calls the spirit of Italian design and the craftsmanship of "Made in Italy," where a predominant part of its production takes place.
Brands and product positioning
The Group organizes its furniture offering into branded and unbranded business lines. Within the branded business, Natuzzi pursues a dual-brand strategy built around Natuzzi Italia and Natuzzi Editions, and also uses the Divani&Divani by Natuzzi brand in Italy.
Natuzzi Italia is described as the company’s luxury furniture brand. It offers products entirely designed and manufactured in Italy and targets an affluent and more sophisticated global consumer. The collection is largely the same across global stores in order to represent the brand consistently, and Natuzzi states that Natuzzi Italia products are almost exclusively sold in mono-brand stores, either directly operated or franchised.
Natuzzi Editions is described as a contemporary collection. Its products are entirely designed in Italy and produced in different plants located in China, Romania, Brazil and, in certain periods, Italy, with production allocation chosen to best serve individual markets. In Italy, Natuzzi Editions products are distributed under the Divani&Divani by Natuzzi brand and manufactured in Italy to shorten lead times for the domestic market. Natuzzi explains that store merchandising for Natuzzi Editions begins from a common collection and is then tailored to fit each market’s opportunities. Natuzzi Editions products are sold primarily through galleries and selected mono-brand franchise stores.
Alongside these branded lines, Natuzzi also maintains an unbranded business, with collections dedicated to large-scale distribution. The company has stated that its strategy in this area is to focus on selected large accounts and serve them with what it considers a more efficient go-to-market model.
Global distribution network
Natuzzi distributes its branded collections through a global retail network of monobrand stores and galleries, as well as other wholesale points of sale. The company reports that, as of various recent reporting dates, it operated hundreds of monobrand stores worldwide and additional galleries and wholesale locations. For example, as of December 31, 2024, Natuzzi disclosed a network of 630 Natuzzi monobrand stores and 650 wholesale points of sale, including 427 Natuzzi galleries and other smaller distribution areas within multi-brand stores. As of March 31, 2025, it reported 611 monobrand stores in addition to galleries, and as of June 30, 2025, it reported 596 monobrand stores in addition to galleries.
Natuzzi’s SEC filings provide further detail on geographic and channel exposure. The Group reports upholstery and home-furnishings invoiced sales by key markets, including North America, Greater China, West & South Europe, Emerging Markets, and the Rest of the World (which includes South and Central America and the rest of Asia-Pacific). It also discloses sales by distribution channel, such as directly operated retail stores (DOS), franchised mono-brand stores (FOS), contract projects, wholesale galleries and other wholesale arrangements.
In its quarterly filings, Natuzzi notes that it distributes branded collections in more than 100 countries. For example, during the second quarter of 2025, the Group reported distribution in 104 countries through 68 direct retail locations and 528 franchise stores, for a total of 596 retail stores. In the third quarter of 2025, it reported distribution in 103 countries through 68 direct retail locations and 509 franchise stores, for a total of 577 retail stores.
Business model and revenue dimensions
Natuzzi’s reported revenue is primarily derived from upholstered and other home furnishings products. In its financial reports, the company analyzes these revenues along three main dimensions: branded versus unbranded business, key geographic markets, and distribution channels. This structure reflects how management evaluates performance and allocates resources.
Within the branded business, Natuzzi provides invoiced sales figures for Natuzzi Italia, Natuzzi Editions and Divani&Divani by Natuzzi. For instance, in the first quarter of 2025, the company reported branded invoiced sales of €72.0 million, with Natuzzi Italia contributing €27.7 million and Natuzzi Editions (including Divani&Divani by Natuzzi) contributing €44.3 million. The unbranded business contributed €3.3 million in invoiced sales in that period.
By geography, Natuzzi discloses invoiced sales for North America, Greater China, West & South Europe, Emerging Markets and Rest of the World. These disclosures show that the Group serves a diversified set of markets, including North America, European regions, China, and various emerging and other international markets. In its commentary, the company links performance in these markets to macroeconomic conditions, consumer confidence, trade duties and geopolitical factors.
By distribution, Natuzzi reports sales through directly operated stores, franchised stores, contract business, wholesale galleries and other wholesale channels. The company also discusses initiatives such as a "Re-imagined Galleries" format and a Trade & Contract division, which it associates with B2B opportunities and projects like the Natuzzi Harmony Residence in Dubai and other residential towers designed by Natuzzi.
Operations, production and restructuring
Natuzzi emphasizes that a predominant part of its production takes place in Italy, consistent with its positioning around Italian design and craftsmanship. At the same time, the company operates a network of production hubs in other countries. Its filings describe production for Natuzzi Editions across plants in China, Romania, Brazil and Italy, with allocation decisions based on production cost, trade duties, logistics costs and lead times.
In recent filings, Natuzzi has detailed changes to its production footprint. It reported the closure of a historical manufacturing plant in Shanghai in 2024, citing a lack of competitive labor and production costs. A new facility in Quanjiao was designed to serve the domestic Chinese market. The company also described a decision to relocate Natuzzi Editions production for the North American market from China to Italy, with the transition completed in the first quarter of 2025. Management has explained that this reshoring was based on a feasibility and sustainability study and was intended to suspend indirect and operating expenses related to the Shanghai plant, avoid import duties, increase capacity utilization in Italian plants and mitigate labor costs related to underutilized workers in Italy.
Natuzzi’s disclosures also highlight a broader restructuring effort. The company has described the development of a restructuring plan aimed at restoring efficiency and profitability across the Group. Preliminary guidelines mentioned in its filings include a significant reduction in fixed costs, more flexible production capacity, divesting certain non-strategic Italian assets, outsourcing selected low value-added activities, and reviewing the capital structure with potential capital strengthening measures. The company has reported the sale of non-strategic assets, such as a building in High Point, North Carolina, and a plot of land in Romania, and has noted that its majority shareholder committed to a credit facility of up to €15.0 million, with an option to convert the loan into equity in connection with potential future capital increases.
Financial reporting and capital structure considerations
Natuzzi reports periodic financial results via Form 6-K filings with the U.S. Securities and Exchange Commission. These filings include unaudited consolidated statements of profit or loss, cash flow and balance sheet information. The company discusses revenue trends, gross margin, operating expenses, net finance costs, cash position and net financial position before lease liabilities. Management commentary often links financial performance to macroeconomic and geopolitical conditions, trade duties, consumer confidence and internal restructuring measures.
In its third quarter 2025 filing, Natuzzi disclosed that losses had reduced share capital by more than one-third, triggering obligations under Article 2446 of the Italian Civil Code. The Board of Directors resolved to convene a shareholders’ meeting to adopt appropriate measures, including a nominal reduction of share capital to reflect recorded losses. The company explained that this reduction is an accounting adjustment aligning the nominal value of share capital with its current value and stated that it remained compliant with listing requirements and continued to operate normally.
Corporate governance and leadership
Natuzzi’s SEC filings describe a governance structure that includes a Board of Directors and a Board of Statutory Auditors, as required under Italian law. At its annual general shareholders’ meeting held in May 2025, the company reported that shareholders approved stand-alone financial statements for the fiscal year ended December 31, 2024, and acknowledged the approval of consolidated financial statements by the Board of Directors. At the same meeting, shareholders appointed a board of statutory auditors for the three-year period 2025–2027.
In 2025, Natuzzi announced several governance and leadership developments. It reported the resignation of its Chief Executive Officer and executive director, effective July 30, 2025, and stated that the Board temporarily delegated CEO powers and responsibilities to the Executive Chairman in an interim capacity while a search for a new CEO was launched. The company also announced the appointment of a non-executive director by co-optation, subject to confirmation at the next shareholders’ meeting. Management commentary in filings notes that the company is seeking a CEO with specific expertise in business turnaround to guide the restructuring plan.
Brand, design and market presence
Natuzzi’s communications emphasize its identity as a design and luxury furniture brand with a strong Italian heritage. The company states that Natuzzi products embed the spirit of Italian design and the craftsmanship of "Made in Italy." It highlights collaborations with international designers on collections for Natuzzi Italia and Natuzzi Editions and references participation in major industry events such as Milan Design Week, High Point Market, Mumbai Design Week, Dubai Design Week and Riyadh Design Week.
Natuzzi also describes initiatives to enhance customer experience and retail performance. It reports investments in analytics and intelligence to monitor store performance in real time, focusing on indicators such as foot traffic, conversion rates, average ticket and product category performance. The company notes that this infrastructure is intended to support data-driven diagnostics of each store in its network. In addition, Natuzzi has introduced a "Re-imagined Galleries" format and reports early signs of positive impact in terms of new openings and remerchandising, particularly in the United States.
The company’s Trade & Contract division is presented as a growing area, with projects such as Natuzzi Harmony Residence in Dubai and additional residential buildings in Dubai and Jerusalem that are entirely designed by Natuzzi. The company links this activity to deeper relationships with architects and to support for the retail channel.
Sustainability and certifications
Natuzzi states that it is committed to social responsibility and environmental sustainability. Its disclosures note that the company holds ISO 9001 and ISO 14001 certifications for quality and environment, ISO 45001 certification for workplace safety, and FSC® Chain of Custody (CoC) certification (FSC-C131540). These certifications are presented as part of the company’s approach to managing quality, environmental impact and occupational health and safety in its operations.
Stock information and sector classification
Natuzzi’s ordinary shares trade on the New York Stock Exchange under the ticker symbol NTZ. The company’s primary business is classified in the upholstered household furniture manufacturing industry within the broader manufacturing sector. Its SEC filings indicate that it files annual reports on Form 20-F as a foreign private issuer and periodic current reports on Form 6-K to furnish financial results, corporate updates and other information to investors.