Company Description
Mixie Technologies, Inc. (OTC: PHCG), formerly known as Pure Harvest Corporate Group, Inc., is described as a technology-centered company developing platform-based, AI-enabled solutions that support scalable, recurring revenue models across multiple sectors. According to company disclosures, Mixie operates a unified technology ecosystem through subsidiaries and strategic investments, with a focus on software platforms that can be deployed repeatedly and licensed over time.
The company reports that its technology ecosystem spans areas such as intelligent video processing, AI-assisted media workflows, computer vision, digital twin architecture, spatial interfaces, 3D visualization, real-time operational analytics, immersive content tooling, and infrastructure intelligence platforms. Mixie states that it aims to productize advanced software technologies into deployable solutions for enterprises, venues, and asset-intensive environments.
Corporate evolution from Pure Harvest Corporate Group
Pure Harvest Corporate Group, Inc. was previously described as a diversified holding company focused on strategic acquisitions across various sectors. Earlier company communications characterized Pure Harvest as a vertically integrated consumer products holding company with activities in plant-based nutraceuticals, recreational cannabis, hemp-derived health and wellness products, and other emerging industries. Over time, Pure Harvest also described itself as a strategic holding company focused on acquiring and restructuring undervalued businesses.
More recent disclosures explain that the company has undergone an evolution into Mixie Technologies, Inc., with a focus on platform-based technology and AI-enabled software. The company reports that its name was changed with the state of Colorado in November 2025 and that it continues to trade under the ticker symbol PHCG while a ticker symbol change is pending completion of OTC Markets and FINRA processing of its corporate name change.
Technology ecosystem and Mixie IP acquisition
Company announcements describe a significant step in this transition as the acquisition of Mixie IP Holdings, LLC and Mixie Labs, LLC. These entities are said to hold software and related intellectual property for intelligent media transport, AI and machine learning pipelines at the edge, computer vision analytics, spatial and AR interfaces, and video-centric learning and training tools, along with an enhanced video platform. Following the acquisition, Mixie IP Holdings and Mixie Labs operate as wholly owned subsidiaries.
The Mixie IP portfolio is described as supporting applications such as media transport and synchronization, edge inference, spatial overlay engines, and data layers that can be configured for use cases in social gaming and fan engagement, co-watching, creator tools, real-time overlays, immersive video in venues, education, and enterprise communications. Company statements emphasize that these software components are intended to be packaged into licensable software development kits, applications, and managed deployments.
Digital twin and infrastructure-focused capabilities
Mixie highlights digital twin architecture and related visualization as a core focus area. Disclosures describe digital twin applications that fuse live video with sensor data for operations teams, attach analytics to city, campus, industrial, and facility twins, and support monitoring, diagnostics, and training. The company also references built environment twins with incident replay, property management workflows with audit trails, and simulation-based training with performance telemetry.
In addition, Mixie reports that it is assembling a portfolio of platform-based software solutions focused on AI-driven operational intelligence, digital twins, spatial interfaces, and immersive enterprise interfaces. These capabilities are described as supporting infrastructure intelligence and real-time operational analytics in environments such as venues, campuses, industrial sites, data-dense properties, and distributed facilities.
Strategic investment in HoloTwin LLC
As part of its technology-focused evolution, Mixie Technologies has disclosed the acquisition of a minority ownership interest in HoloTwin LLC. HoloTwin is described as a digital twin platform that consolidates operational data from diverse vendor systems into a unified 3D and panel interface. Company materials state that HoloTwin is designed to aggregate data from networks, sensors, power systems, building systems, IoT devices, and physical infrastructure into a consistent viewing environment.
Mixie reports that this investment is intended to expand its platform-based strategy by integrating HoloTwin’s digital twin technology into a partner-focused commercial model. The company describes plans to work with organizations active in infrastructure management, energy and building performance management, security and safety systems integration, electrical, network, and structured wiring services, and IoT sensor and facility technology services. According to Mixie, these partners already manage large installed bases of enterprise, venue, property, and operational customers.
Operational focus and partner-centric model
Company statements emphasize a partner-centric approach in which Mixie and its portfolio technologies are integrated into the offerings of sector partners rather than sold directly into fragmented markets. This model is described as aiming to support broader adoption by allowing partners to deliver unified applications that sit above existing tools and systems.
Mixie’s disclosures highlight goals such as providing a unified multi-vendor operational view across infrastructure, security, energy, network, and IoT systems; enabling AI-assisted analysis that organizes alerts, identifies anomalies, structures reports, and supports decision making; mapping physical pathways for electrical, network, data, and sensor wiring; and offering troubleshooting tools that reduce reliance on undocumented institutional knowledge.
Historical cannabis and consumer products activities
Earlier in its history, under the Pure Harvest Corporate Group name, the company described itself as a vertically integrated holding company that manufactured, distributed, and sold cannabis-related products, including hemp and CBD consumer products and marijuana/THC products where permitted under state laws and regulations. Prior communications referenced THC product lines such as bulk flower, pre-rolls, concentrates, and distillate sold to licensed manufacturers, as well as CBD tinctures, energy drink mixes, shots, lip balms, topicals, and chews, along with proprietary products incorporating a patent-pending ingredient referred to as Cannabinoid Complex 612.
Pure Harvest also reported activities related to acquiring and integrating cannabis businesses in Colorado and other states through letters of intent and proposed transactions. These historical descriptions provide context for the company’s earlier focus before its evolution into Mixie Technologies and its present emphasis on AI-enabled, platform-based software.
Capital structure and balance sheet initiatives
Company updates have described efforts to reduce and eliminate debt as part of a broader corporate transformation. Disclosures include information on settling outstanding debt obligations through the issuance of common stock, extinguishing liabilities through voluntary debt forgiveness agreements, and ultimately eliminating remaining debt from the balance sheet. Management has characterized these steps as part of a plan to strengthen the capital structure and position the company for strategic growth and technology-focused acquisitions.
How Mixie Technologies describes its business model
Across its recent communications, Mixie Technologies characterizes its business model as centered on platform-based, AI-enabled software that can be deployed repeatedly and support recurring revenue models. The company emphasizes productization of its technology stack into standardized offerings, licensing arrangements, and solution deployments, with a focus on sectors where video, spatial data, and digital twin infrastructure can address operational complexity.
According to the company, this approach is intended to support scalable, repeatable deployments in enterprises, venues, and asset-intensive environments, while leveraging existing intellectual property and engineering expertise acquired through Mixie IP Holdings, Mixie Labs, and strategic investments such as HoloTwin.
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