PKSLF Stock Price, News & Analysis

PKSLF is the OTCQB symbol historically associated with Personas Social Incorporated, a Canada-based company whose primary listing is on the TSX Venture Exchange. According to multiple company press releases, Personas Social Incorporated is engaged in the business of offering live video conferencing technology, live streaming, and social media products and services for use by consumers and businesses, with a focus on mobile products for iOS and Android devices.

The company states that it focuses on providing social commerce-enabled products designed to support a monetizable user experience for both consumers and business users. Personas describes its products as being supported by enterprise-grade e-commerce infrastructure, including multi-currency and multi-lingual capabilities and turnkey mobile commerce suites for users.

Business activities and platforms

In its news releases, Personas explains that it has operated more than one online service. The company has described:

• Peeks Social, characterized as an e-commerce enabled live-streaming platform that allows streamers to interact and transact with a global audience, with content historically offered on a pay-per-view basis and later expanded to include subscription options for content creators.
• Personas.com, described as a feature-rich, low-cost video conferencing platform with monetization features such as paid invites to online conferences or seminars, subscription services for content, and lobby advertising aimed at generating revenue from non-paying users.

In later disclosures, Personas states that it has sold the assets of its Peeks Social web- and app-based platform to Mii.TV Inc., following shareholder and TSX Venture Exchange approvals. After closing that transaction, the company indicates that it plans to devote its resources to the development of its Keeks Social web- and app-based platform, also described as a social platform that offers users the ability to share their lives and connect with others through short-form and long-form videos.

Monetization and e-commerce features

Personas has outlined several monetization approaches for its platforms in its own communications. For the Personas.com video-conferencing service, the company has discussed:

• Paid Invites, where users can charge invitees to attend online video conferences or seminars, with Personas earning a platform fee based on amounts charged to attendees.
• Subscription services, allowing users to subscribe to content creators for a monthly fee, with Personas earning a percentage of monies earned through the platform.
• Lobby Advertising, where attendees waiting to join a video call view pre-roll advertisements, generating cost-per-impression advertising revenues and optional subscription revenues from users who choose to opt out of viewing advertisements for a monthly fee.

For its social platforms, the company has also referred to subscription services for content creators, daily payouts to users on Peeks Social, and the presence of mobile applications and a website associated with those services.

Payment processing capabilities

Personas has reported that it offers various payment processing options across its online services. In its press releases, the company notes that it provides users with options such as credit card payments, debit card payments, Bitcoin, and in-app payments. It has also announced the integration of email money transfer processing for Canadian customers, with technology that ties incoming transfers to specific purchases on the company’s online services.

The company has indicated that it is working on integrating similar email-transfer-like services for users in the United States and Europe, and has discussed the development of ACH payment processing services to support recurring billing as part of an upcoming subscription service. Personas has stated that it views credit-card-free payment alternatives as attractive for users who are reluctant to use credit cards online.

Corporate actions and capital markets

Personas Social Incorporated has communicated that it is listed on the TSX Venture Exchange under the symbol PRSN, and that PKSLF has been used as its OTCQB symbol in the United States. The company has announced non-brokered private placement offerings of units consisting of common shares and common share purchase warrants, with proceeds described as intended to support product development, online platforms, and general working capital purposes, subject to TSX Venture Exchange approval.

In a later release, Personas states that it has undertaken a strategic rebranding initiative focused on the rollout of its Keek’s social platform and that, on the TSX Venture Exchange, its trading symbol is changing from PRSN to KEEK. The company notes that this change does not affect its capitalization and that shareholders are not required to take action regarding the symbol change.

Regulatory and reporting context

The company has issued press releases regarding the filing of interim financial statements and related management discussion and analysis, referencing the use of regulatory filing extensions provided by Canadian securities regulators during the COVID-19 pandemic. It has also highlighted that its financial statements and MD&A are available on its profile on SEDAR, and that certain summarized financial figures in its news releases should be read in conjunction with the full filings.

Personas has also noted that certain securities offerings referenced in its news releases have not been registered under the U.S. Securities Act of 1933 or applicable U.S. state securities laws and that such securities may not be offered or sold in the United States or to U.S. persons without appropriate registration or exemptions.

Status of PKSLF symbol

PKSLF appears in the company’s communications as an OTCQB symbol associated with Personas Social Incorporated. The company’s primary listing and symbol changes described in the provided information relate to its TSX Venture Exchange listing (from PRSN to KEEK). No specific SEC filings are provided in the available data for PKSLF, and the information above is based on the company’s own press releases and disclosures.