Company Description
Planet Labs PBC (NYSE: PL) is an Earth-imaging and geospatial data company that designs, builds, and operates an extensive fleet of imaging satellites. The company describes itself as a leading provider of global, daily satellite imagery and geospatial solutions, focused on making change on Earth visible, accessible, and actionable. Planet Labs PBC is a public benefit corporation and is listed on the New York Stock Exchange under the ticker symbol PL.
Founded in 2010 by three NASA scientists, Planet Labs PBC has developed what it describes as the largest Earth observation fleet of imaging satellites. The company has successfully launched hundreds of satellites, including its SuperDove monitoring satellites and higher resolution Pelican satellites, and has announced plans for its next-generation Owl constellation. According to company disclosures, Planet provides a near-daily scan of the Earth’s landmass and large areas of global oceans, along with high-resolution tasking capabilities.
Business model and core offerings
Planet Labs PBC characterizes its business around delivering daily data and insights about change on Earth. Its platform includes imagery, insights, and machine learning capabilities that support decision-making for companies, governments, and communities. The company’s solutions are described as Broad Area Management, and its products include Planet Monitoring, Planet Tasking, Planet Analytic Feeds, Planetary Variables, Planet Basemaps, Planet Insights, and Platform Pricing, as stated in the Polygon description.
Planet reports that it provides mission-critical data, advanced insights, and software solutions to customers across sectors such as agriculture, forestry, intelligence, education, finance, and government agencies. It also highlights AI-enabled global monitoring solutions and analytics that help users detect and monitor change, including maritime domain awareness and other defense and intelligence applications.
Satellite constellations and technology
Planet Labs PBC designs, builds, and operates multiple satellite constellations. The company notes three primary constellations in recent communications: SuperDove, Tanager, and Pelican, with a forthcoming Owl constellation. SuperDoves support Planet’s flagship daily, global PlanetScope mission, providing broad area monitoring. The Pelican constellation consists of high-resolution tasking satellites designed to capture detailed imagery across multiple multispectral bands, optimized for cross-sensor analysis. Company releases state that Pelican satellites support the delivery of 50 cm products and are being designed to achieve 30 cm-class resolution imagery.
Recent launches include Pelican-5 and Pelican-6, along with 36 SuperDoves of Flock 4H, on a SpaceX Transporter-15 rideshare mission from Vandenberg Space Force Base. Planet has reported first light imagery from Pelican-6 and indicated that these satellites carry NVIDIA Jetson AI chips for on-orbit edge computing. The company has also announced plans for Owl, a next generation monitoring fleet designed for near-daily, 1-meter class imagery at low latency, and has referenced the use of advanced processors such as NVIDIA graphics processing units and, in a research initiative with Google, Tensor Processing Units for AI computing in space.
Customer segments and use cases
According to Planet’s own descriptions, its customer base includes agriculture, forestry, intelligence, education, and finance companies, as well as civil and defense government agencies. The Polygon description further lists solution areas such as Agriculture Science Programs, Energy & Infrastructure, Forestry & Land Use, Mapping, Sustainability, Maritime, Civil Government, U.S. State and Local, Europe, Planet Federal, Defense & Intelligence, and Armed Services.
Recent company announcements highlight multiple defense and intelligence contracts. Examples include an 8-figure contract renewal with an international defense and intelligence customer for high-resolution imagery, a contract renewal with the U.S. Navy for vessel detection and monitoring in the Pacific, and an award from the National Geospatial-Intelligence Agency under the Luno B program for AI-enabled Maritime Domain Awareness solutions. Planet also reports contracts and task orders with the National Reconnaissance Office, NASA, NATO, and other government entities.
Government and defense focus
Planet Labs PBC emphasizes its role in supporting national security and defense customers. The company has announced multi-year satellite services contracts with allied governments, including a low 9-figure agreement with the Swedish Armed Forces to deliver a suite of satellites, space-based data, and awareness solutions. It has also referenced satellite services contracts supporting the national security needs of Japan via JSAT and in collaboration with Germany.
The company’s subsidiary, Planet Labs Federal, focuses on U.S. federal civilian agencies, the Department of Defense, and the Intelligence Community. Under the NGA’s Luno B program, Planet provides AI-enabled maritime analytics based on its PlanetScope constellation and partner analytics. For the U.S. Navy, Planet integrates its PlanetScope and high-resolution SkySat data into the SeaVision maritime situational awareness platform, enhanced with AI analytics from partner SynMax.
Commercial and civil applications
Beyond defense and intelligence, Planet describes commercial and civil government use cases. Examples in recent disclosures include a contract with AXA Digital Commercial Platform, under which AXA integrates data from Planet Basemaps, medium-resolution monitoring satellites, and high-resolution tasking fleets into its application to enhance claim processing for property management. Another example is a contract with the Tennessee Department of Environment and Conservation, where Planet’s broad area monitoring product supports a partner’s model to monitor and track wetlands health.
These examples illustrate how Planet’s imagery and analytics are used for environmental monitoring, disaster response and recovery, property and risk assessment, and ecosystem protection, based on the company’s own descriptions of these contracts.
Geographic footprint and corporate structure
Planet Labs PBC identifies its global headquarters as being in San Francisco, California, and notes that it is a public benefit corporation. The company also references Planet Labs Germany GmbH, based at its European headquarters in Berlin, as part of the Planet group. Through these entities, Planet describes a presence serving customers worldwide, including Europe, the United States, and international defense and intelligence markets.
In addition to its satellite operations and data platform, Planet has announced plans to open a satellite manufacturing facility in Germany for production of next-generation high-resolution Pelican satellites, describing this as a way to address growing demand from the European market.
AI, analytics, and partnerships
Planet Labs PBC frequently references AI-enabled solutions in its communications. The company reports AI-enabled global monitoring solutions and analytics feeds that support maritime domain awareness and other applications. It has highlighted partnerships with companies such as SynMax, whose Theia product provides vessel detections and analytics, and Quantum Systems, a German unmanned systems company, to explore joint AI-enabled “Tip & Cue” intelligence solutions that combine broad area satellite change detection with drone-based reconnaissance.
Planet has also acquired Bedrock Research, described as an AI solutions company with expertise at the intersection of remote sensing, AI, and national security. According to Planet, Bedrock has developed workflows for applying AI to Planet’s data to build and scale global monitoring solutions, particularly in the defense and intelligence sector. Additionally, Planet has announced a research initiative with Google, called Project Suncatcher, which aims to explore scaled AI computing in space using Google’s TPUs on satellites based on Planet’s technology roadmap.
Capital markets and corporate governance
Planet Labs PBC files regular reports and current reports on Form 8-K with the U.S. Securities and Exchange Commission. Recent 8-K filings describe, among other items, the issuance of 0.50% Convertible Senior Notes due 2030, the terms of those notes, and related capped call transactions. The filings also cover matters such as the election of directors, annual meeting voting results, and the announcement of financial results for fiscal quarters.
The company has disclosed that it raised convertible debt and entered into capped call transactions intended to reduce potential dilution upon conversion of the notes. It has also reported that it is a registrant organized in California, with a Commission File Number of 001-40166 and an employer identification number as shown in its SEC filings.
Mission and public benefit orientation
Across its press releases and descriptions, Planet Labs PBC emphasizes a mission to image the world every day and make change visible, accessible, and actionable. As a public benefit corporation, it highlights the use of its data to promote international transparency and security, support environmental monitoring and Earth science, and provide tools that enable users to derive value from satellite imagery for both commercial and public purposes.