ATARI Stock Price, News & Analysis

ATARI SHS PROV DE REGRPMT (PONGF) represents shares of Atari, an interactive entertainment company and iconic gaming industry brand whose stock trades on the OTC Pink Current market under the ticker PONGF and on Euronext Growth Paris under the ticker ALATA. According to company disclosures, Atari is globally recognized for its multi-platform interactive entertainment and licensed products and owns and/or manages a large portfolio of games and franchises, including well-known brands such as Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®.

Atari operates in the Information sector and is classified under Software Publishers. The company describes itself as an interactive entertainment producer with a brand that spans generations and audiences. Its activities cover game development, publishing, licensing, and community engagement around classic and contemporary game properties. Atari reports that it has offices in New York and Paris, reflecting an international footprint in the gaming and entertainment markets.

Core business and portfolio

Atari states that it owns and/or manages a portfolio of more than 200 to more than 400 unique games and franchises, depending on the specific disclosure, and highlights world-renowned brands including Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. The company positions these properties as central to its identity as an interactive entertainment brand. Atari also notes that it is the publisher of titles such as Chris Sawyer’s Locomotion and the RollerCoaster Tycoon franchise.

The Atari family of brands, as described in company communications, includes game developers Digital Eclipse and Nightdive Studios, the publishing label Infogrames, and community-based sites AtariAge and MobyGames. Through these entities, Atari focuses on game development, publishing, preservation, and community engagement around both retro and newer titles.

Retro-focused strategy and classic gaming

Atari has publicly described a strategic decision to refocus its game and hardware lines of business on its core strength in classic gaming. Company updates highlight a slate of releases and initiatives centered on retro and recognizable intellectual property. Examples include console and PC releases such as Mighty Morphin Power Rangers: Rita's Rewind and The Thing: Remastered, as well as the Nintendo Switch release of RollerCoaster Tycoon Classic. These releases are cited by Atari as illustrating its belief that games based on high-quality, highly recognizable IP can succeed in a crowded market.

The company reports that acquisitions of game development studios Digital Eclipse and Nightdive Studios deepened its expertise in bringing retro games from the 1970s through the early 2000s to modern PCs and consoles. Atari also emphasizes its skill and reputation for acquiring rights to, and developing content around, well-known intellectual properties, including simulation and action titles.

Hardware and the Atari+ platform

In addition to software and IP, Atari is active in retro-oriented hardware. The company has announced the Atari 2600+ and, later, the Atari 7800+ console as part of what it calls the Atari+ platform. The Atari 7800+ is described as a faithful recreation of the Atari home console originally released in 1986, with HDMI connectivity and support for Atari 2600 and 7800 game cartridges. Atari highlights features such as compatibility with original and third-party Atari games and the inclusion of wireless controllers like the CX78+ Wireless Gamepad and CX40+ Wireless Joystick.

Atari communications also reference new physical game cartridges for the 2600+ and 7800+ platforms, including titles such as Asteroids Deluxe, Bounty Bob Strikes Back, Bentley Bear’s Crystal Quest, Berzerk, Frenzy, Space Duel, Caverns of Mars, the Epyx Game Collection, the M Network Collection, and the RealSports Collection. These products are framed as part of the company’s effort to extend classic game experiences to modern players while preserving retro aesthetics.

Publishing label Infogrames

Atari has revived the Infogrames brand as a publishing and distribution subsidiary. According to Atari, Infogrames’ purpose is to acquire IP and publish games that fall outside the core portfolio of IP associated with the Atari brand. The label is described as reviving a legacy name known for game development and global distribution from the early 1980s to the early 2000s.

Infogrames intends to actively manage its catalog of titles by expanding digital and physical distribution and developing new collections and sequels. Atari states that game preservation is a core component of this mission. Under this label, Infogrames has acquired properties such as Totally Reliable Delivery Service, Surgeon Simulator, and Bread & Fred, and plans to work with developers to extend these games to additional platforms and content updates.

Intellectual property acquisitions and brand expansion

Atari regularly reports on acquisitions of game and brand IP as part of its long-term strategy. Examples include the purchase of the Intellivision brand and certain games from Intellivision Entertainment LLC, and the acquisition of Chris Sawyer’s Transport Tycoon. Atari has also announced the acquisition of publishing rights to Ubisoft titles Cold Fear, I Am Alive, Child of Eden, Grow Home, and Grow Up.

In these communications, Atari states that it seeks to expand digital and physical distribution of acquired IP, potentially create new games, and explore brand and licensing opportunities. The company often frames these acquisitions as part of a plan to preserve classic titles while exploring new content, collections, and merchandising collaborations.

Community, clubs, and online initiatives

Atari also emphasizes community engagement around its brands. The company has described the Atari Club as an immersive platform for connecting with fans and partners, with members gaining access to products before the public, collaborating on designs, gaming with peers, and helping shape future projects. Atari has also announced initiatives such as Atari Summer Camp, an online celebration of retro gaming and 1980s culture, with activities hosted through a personalized Atari Club page, Discord, social media, and partner platforms.

Community-based sites AtariAge and MobyGames are identified as part of the Atari family of brands, underscoring the company’s focus on fan communities, game history, and preservation. Atari also notes collaborations with partners and platforms in areas such as mobile games and cloud gaming.

Brand protection and trademarks

Atari communications highlight the importance of its trademarks and intellectual property. For example, the company has publicly warned that RealPongCoin or $PONG is using Atari’s registered PONG trademark without consent or approval, and that Atari has no affiliation with that crypto project. Atari indicates that its legal team is reviewing measures to stop misuse of its intellectual property, underscoring the value it places on brand protection.

Stock listing and corporate identity

Atari shares are listed in France on Euronext Growth Paris under ISIN Code FR0010478248 and ticker ALATA, and are also quoted on OTC Pink Current under the ticker PONGF. The company consistently describes itself as an interactive entertainment company and an iconic consumer brand in gaming that transcends generations and audiences, with a focus on multi-platform interactive entertainment and licensed products.

FAQs about Atari (PONGF)

• What does Atari (PONGF) do?
  Atari describes itself as an interactive entertainment company and iconic gaming industry brand. It is globally recognized for multi-platform interactive entertainment and licensed products and owns and/or manages a portfolio of hundreds of games and franchises, including Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®.
• On which markets are Atari shares traded?
  Atari states that its shares are listed in France on Euronext Growth Paris under the ticker ALATA and are also quoted on OTC Pink Current in the United States under the ticker PONGF.
• What sector and industry is Atari associated with?
  For classification purposes on this page, Atari is associated with the Information sector and the Software Publishers industry, reflecting its focus on interactive entertainment and game publishing.
• What are some of Atari’s best-known game brands?
  Company disclosures highlight world-renowned brands such as Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. Atari also references publishing roles for titles like Chris Sawyer’s Transport Tycoon and Locomotion.
• What is Atari’s retro-focused strategy?
  Atari has stated that it refocused its game and hardware lines of business on classic gaming. This includes developing and publishing games based on high-quality, recognizable IP and acquiring studios and titles that specialize in bringing retro games from the 1970s through the early 2000s to modern platforms.
• What is the Atari+ platform?
  In its announcements, Atari uses the term Atari+ platform to describe a set of hardware and accessories, including the Atari 2600+ and Atari 7800+ consoles and related wireless controllers and cartridges, aimed at delivering retro gaming experiences with modern connectivity.
• What is Infogrames in relation to Atari?
  Infogrames is described as a game publishing and distribution subsidiary of Atari. Its purpose is to acquire IP and publish games that fall outside the core Atari brand portfolio, actively manage a catalog of titles, expand distribution, and develop new collections and sequels, with game preservation as a core component.
• Which IP acquisitions has Atari highlighted?
  Atari has reported acquiring the Intellivision brand and certain games, Chris Sawyer’s Transport Tycoon, and publishing rights to titles such as Totally Reliable Delivery Service, Surgeon Simulator, Bread & Fred, and several Ubisoft games including Cold Fear, I Am Alive, Child of Eden, Grow Home, and Grow Up.
• Where does Atari say it operates from?
  Atari states that it has offices in New York and Paris, reflecting its presence in both North America and Europe.
• How does Atari address misuse of its trademarks?
  Atari has publicly warned that RealPongCoin or $PONG is using its registered PONG trademark without consent and that it has no affiliation with the crypto project. The company indicates that its legal team is reviewing measures to stop misuse of its intellectual property.