Company Description
Presurance Holdings, Inc. (Nasdaq: PRHI) is a Michigan-based property and casualty insurance holding company. According to the company, it operates through subsidiaries that provide specialty insurance coverage designed to protect individuals, businesses, and communities. Presurance is associated with the fire, marine and casualty insurance sector and focuses on disciplined growth and long-term value creation in its chosen lines of business.
The company has described recent years as a period of transformation and re-definition. Management highlights a shift in emphasis toward personal lines insurance, while legacy commercial lines are in runoff. This means Presurance is reducing exposure to older commercial policies and concentrating on areas where it believes risk-adjusted returns and underwriting results are more attractive.
Business focus and lines of coverage
Presurance reports that its personal lines operations are a central part of its strategy, with a notable focus on homeowners’ insurance. Within this area, the company identifies a low-value dwelling line of business as an important contributor to personal lines premium. Personal lines have represented a substantial portion of total gross written premium, and the company has indicated that it is prioritizing quality of business and underwriting discipline over premium volume.
Commercial lines remain a smaller part of the overall portfolio and are in runoff, as described by management. The company’s disclosures show that commercial lines gross written premiums have declined significantly as a percentage of total gross written premium, reflecting this strategic shift. Presurance has stated that metrics across its portfolio are being aligned with targeted underwriting and profitability objectives.
Geographic footprint and specialty positioning
Available historical information indicates that the company, under its former name, marketed and serviced specialty personal insurance business lines. It has offered homeowners insurance in certain U.S. states and other personal lines in additional states. These activities place Presurance within the specialty segment of the property and casualty market, where insurers focus on particular types of risk and coverage rather than broad, standard lines.
As a holding company, Presurance’s insurance operations are conducted through its subsidiaries. The group structure allows it to manage underwriting, claims, and investment activities at the operating company level while overseeing capital allocation and strategy at the holding company level.
Financial characteristics and performance measures
Presurance generates revenues primarily from premiums earned on insurance policies written by its subsidiaries. In its public financial reporting, the company also highlights net investment income as a meaningful component of overall results. Investment income is derived from the company’s investment portfolio, which supports its insurance liabilities and capital base.
The company reports standard property and casualty insurance performance metrics, including:
- Loss ratio – the ratio of net losses and loss adjustment expenses to net earned premiums and other underwriting income.
- Expense ratio – the ratio of policy acquisition costs and other underwriting expenses to net earned premiums and other underwriting income.
- Combined ratio – the sum of the loss and expense ratios, indicating underwriting profit when below 100% and underwriting loss when above 100%.
- Accident year combined ratio – the combined ratio adjusted to remove the impact of changes in prior accident year loss estimates, which the company uses to evaluate specific policy year profitability and pricing adequacy.
Presurance also discloses non-GAAP performance measures. In particular, it uses adjusted operating income (loss), which it defines as net income (loss) excluding net realized investment gains or losses, changes in the fair value of equity securities, changes in the fair value of contingent considerations, changes in contingent consideration bonus expense, and net income (loss) from discontinued operations. The company states that this measure is used internally to assess underlying business performance.
Corporate identity and Nasdaq listing
Presurance Holdings, Inc. was previously known as Conifer Holdings, Inc. The Board of Directors and executive management announced a corporate rebrand to Presurance Holdings, Inc., with the change effective September 30, 2025. In connection with this rebrand, the company’s common stock began trading on the Nasdaq Capital Market under the ticker symbol PRHI, and its 9.75% Senior Notes due 2028 began trading under the ticker symbol PRHIZ. The company has indicated that the rebrand reflects its continued evolution and is intended to mark a new chapter for the organization.
In public statements, management has emphasized a focus on strengthening the balance sheet and supporting long-term value for shareholders. The company has also noted that its subsidiaries remain committed to serving policyholders with dedication and reliability despite the change in corporate name and ticker symbol.
Risk management and underwriting approach
Presurance’s commentary on its portfolio indicates an emphasis on refined underwriting focus and prioritizing quality over volume. The company has described a deliberate recalibration of its book of business, particularly in personal lines, to emphasize segments that align with its long-term strategy and risk tolerance. This approach is reflected in the relative growth of personal lines gross written premiums and the runoff of commercial lines.
By monitoring combined ratios, accident year results, and the contribution of prior-year reserve development, Presurance aims to evaluate the profitability of its products and adjust pricing and underwriting standards as needed. The company’s use of both GAAP and statutory data, as well as non-GAAP measures, is intended to provide multiple perspectives on operating performance and capital adequacy.
Role within the property and casualty sector
Within the broader property and casualty insurance landscape, Presurance operates as a specialized holding company focused on niche coverage areas. Its emphasis on specialty personal lines, including homeowners and low-value dwelling business, positions it in segments where underwriting expertise and risk selection are central to performance. The company’s Michigan base and Nasdaq listing provide it with access to public capital markets while it manages insurance operations through its subsidiaries.
For investors and observers, key aspects of Presurance’s profile include its strategic shift toward personal lines, its use of detailed underwriting metrics, and its reliance on both premium earnings and investment income. The rebranding from Conifer Holdings, Inc. to Presurance Holdings, Inc. and the associated ticker change to PRHI represent notable milestones in the company’s corporate history.