Pros Holdings Stock Price, News & Analysis

PROS Holdings, Inc. (historically traded on the New York Stock Exchange under the ticker PRO) is a software company that provides AI-powered SaaS pricing and selling solutions. The company describes itself as a provider of SaaS solutions that optimize omnichannel shopping and selling experiences and power intelligent commerce. According to multiple company communications, the PROS Platform combines predictive artificial intelligence, real-time analytics and automation to dynamically match offers to buyers and prices to products, with the goal of accelerating revenue growth and maximizing profit for its customers.

In public disclosures, PROS states that it leverages its leadership in revenue and pricing science to help businesses optimize transactions across every channel. Its solutions span pricing, revenue management, offer marketing and configure-price-quote (CPQ). PROS also highlights that its customers include companies that it characterizes as some of the world’s leading businesses, and that they use PROS technology to improve commercial performance across both the top and bottom line.

Business focus and platform capabilities

Across recent press releases and SEC filings, PROS consistently positions itself as a provider of AI-powered pricing, revenue management and CPQ software delivered as SaaS. The PROS Platform is described as combining:

• Predictive AI to support revenue and pricing decisions.
• Real-time analytics to understand demand, performance and pricing outcomes.
• Automation to dynamically match offers to buyers and prices to products.

PROS communications explain that this combination is intended to help businesses configure, price and sell their products and services across channels with speed and consistency, and to deliver pricing and selling experiences that support intelligent commerce.

Key solution areas

Based on the company’s own descriptions in its news releases, PROS focuses on several solution areas within its platform:

• Pricing and revenue management: PROS describes its offerings as AI-powered pricing and revenue management solutions that help companies optimize prices and revenue outcomes.
• Configure-Price-Quote (CPQ): The company refers to PROS Smart CPQ as a solution designed to help enterprises configure, price and quote complex products and services, with embedded AI to improve responsiveness, guidance and pricing accuracy.
• Offer marketing and intelligent commerce: PROS states that its platform supports offer marketing and omnichannel shopping and selling experiences, with the intent to power intelligent commerce.

In its communications, PROS emphasizes that its CPQ capabilities are designed to help sales teams respond at the speed of customer demand, while maintaining consistency, compliance and profitability at scale. It also notes that its pricing and selling solutions are used in environments where configuration complexity, dynamic pricing and buyer-specific terms are important considerations.

Industry positioning and recognition

PROS has reported several forms of external recognition for its products. In a 2025 announcement, the company noted that it was named a Leader in Overall Product Experience and Customer Experience in the ISG 2025 CPQ Buyers Guide, and that it was recognized as both an Exemplary Vendor and a Leader among 18 vendors evaluated. PROS also reported that it achieved the highest ranking in G2’s Fall 2025 Enterprise Grid for Pricing Software, and that it received a Gold Stevie Award in the Business or Competitive Intelligence Solution category, with specific reference to its PROS AI Agents as enhancements to the PROS Platform.

In another release, PROS highlighted that it won the 2025 CSO Award for the second consecutive year, describing this as a distinction in cybersecurity excellence that recognizes its focus on protecting data integrity, availability and confidentiality through governance and practices. These recognitions are presented by the company as evidence of the value and impact of its AI-powered pricing, CPQ and revenue optimization capabilities.

Examples of product integrations and partnerships

PROS has announced that its Smart Price Optimization and Management offering is available on the SAP Store and integrates with SAP S/4HANA Cloud and SAP Business Technology Platform. In that context, PROS describes the solution as providing AI-powered pricing insights for real-time omnichannel commerce, with capabilities such as AI-powered price optimization, centralized pricing governance, dynamic price strategy management, analytics dashboards, and interoperability with SAP environments.

The company has also reported a strategic partnership with Commerce (formerly known as BigCommerce) to combine PROS enterprise-grade pricing and CPQ with Commerce’s eCommerce solutions. According to PROS, this partnership is intended to enable B2B merchants to dynamically price, automate complex quotes and deliver real-time offers to customers.

Customer examples and end markets

In recent financial result releases, PROS has listed a variety of organizations that have adopted or expanded use of the PROS Platform. New or expanded customers mentioned include airlines and travel companies such as Air Greenland, Aurigny Air, American Airlines, Scoot, Flydubai, Philippine Airlines and Turkish Airlines, as well as businesses in other sectors such as Adobe, AutoZone, BASF, Carrier, HellermannTyton, Holcim, Kraft Heinz, Lennox, Louis Dreyfus, MANE, RHI Magnesita and others. These examples indicate that PROS’ AI-powered pricing and selling solutions are used in both travel and broader B2B and enterprise contexts, as reported by the company.

Corporate transactions and current status of the PRO stock

On September 22, 2025, PROS Holdings, Inc. announced that it had entered into a definitive agreement to be acquired by investment funds affiliated with Thoma Bravo in an all-cash transaction. Under the terms described in the press release and related SEC filings, PROS shareholders were to receive cash consideration per share, and upon completion of the transaction PROS would become a private company with its common stock no longer listed or traded on the New York Stock Exchange or any public exchange. A Form 8-K dated December 9, 2025 reports that the merger was completed on that date, with PROS surviving as a wholly owned direct subsidiary of the acquiring parent entity.

Following the closing of the merger, a Form 25 filed on December 9, 2025 by the New York Stock Exchange initiated the removal of PROS Holdings, Inc. common stock from listing and registration under Section 12(b) of the Securities Exchange Act of 1934. Subsequently, a Form 15 filed on December 19, 2025 certified the termination of registration of PROS common stock under Section 12(g) and the suspension of the company’s duty to file periodic reports under Sections 13 and 15(d). The Form 15 notes that the approximate number of holders of record as of the certification date was one. These filings indicate that PRO (PROS Holdings, Inc.) is no longer a publicly listed company and the PRO common stock has been delisted and deregistered.

Planned separation of business segments

In an October 1, 2025 joint announcement by Thoma Bravo and PROS, the parties outlined strategic plans for PROS’ business segments following the acquisition. Thoma Bravo stated that it intends to operate the travel business of PROS as a standalone platform investment, focusing on airline and travel industry pricing and selling systems. At the same time, Thoma Bravo’s existing portfolio company Conga announced binding preliminary terms to acquire PROS’ B2B business, with the intent to combine PROS’ AI-driven pricing optimization capabilities with Conga’s revenue lifecycle management platform, subject to customary conditions and regulatory approvals.

According to the Conga announcement, the combination of Conga and the PROS B2B business is expected to create an integrated, AI-powered platform spanning configure-price-quote, contract lifecycle management, document automation, pricing and related revenue processes. The communications emphasize that this combination is intended to support commercial excellence and revenue optimization across the revenue lifecycle. These plans relate to the business operations of PROS after it became a private company and do not involve public trading of the former PRO common stock.

Use of non-GAAP metrics and financial reporting

In its historical public reporting, PROS has used a range of non-GAAP financial measures alongside GAAP results, including non-GAAP gross profit and margin, non-GAAP subscription margin, non-GAAP income (loss) from operations, subscription annual recurring revenue (subscription ARR), adjusted EBITDA, free cash flow, non-GAAP tax rate, non-GAAP net income (loss) and non-GAAP earnings (loss) per share. The company has explained in its releases and SEC filings how these non-GAAP metrics are calculated and reconciled to GAAP measures, and has stated that it uses them internally to analyze financial performance and cloud transition. PROS also notes that these non-GAAP measures should not be considered in isolation from GAAP information.

Historical context for investors researching PRO (PROS Holdings, Inc.)

For investors and researchers looking at the historical ticker PRO, it is important to recognize that this symbol represents a company that has undergone a completed acquisition and subsequent delisting and deregistration. The business described in PROS’ public communications continues as a private entity under ownership of Thoma Bravo affiliates, with plans for its travel and B2B segments as outlined in 2025 announcements. However, the PRO common stock referenced in historical NYSE listings and SEC filings is no longer traded on public markets. Any analysis of PRO as a stock is therefore historical in nature and should be understood in the context of the completed merger and related regulatory filings.