Company Description
Polestar Automotive Holding UK PLC (Nasdaq: PSNY) is an automobile manufacturer focused on electric vehicles. The company operates as a Swedish electric performance car brand with an emphasis on design, technology and sustainability. Polestar’s stated ambition is to accelerate the shift towards a more sustainable future by producing electric performance cars and embedding climate and transparency goals into its operations.
According to company disclosures, Polestar is headquartered in Gothenburg, Sweden. Its cars are available in 28 markets across North America, Europe and the Asia Pacific region. The brand’s vehicles are manufactured on two continents, North America and Asia, with plans to further diversify its manufacturing footprint through future production in Europe.
Business focus and model line-up
Polestar describes itself as an electric performance car brand with a focus on uncompromised design and innovation. The company has developed a line-up of performance-oriented electric vehicles under the Polestar name. Public information from Polestar’s press releases states that its current model range includes Polestar 2, Polestar 3, Polestar 4 and Polestar 5. Earlier disclosures also reference the Polestar 5 four-door Grand Tourer as well as the Polestar 5 Grand Tourer being revealed at an automotive event.
In addition to its current models, Polestar communicates a pipeline of planned vehicles. These planned models include the Polestar 7 compact SUV, which Polestar expects to introduce in 2028, and the Polestar 6 roadster. The company has announced that production of Polestar 7 is planned in Europe, and has selected Volvo Cars as development and manufacturing partner for Polestar 7, with manufacturing expected in Košice, Slovakia, ahead of the compact SUV’s planned launch.
Geographic footprint and sales network
Polestar reports that its cars are available in 28 markets globally, spanning North America, Europe and Asia Pacific. The company highlights an expanding sales and service network as part of its commercial strategy. In its operational updates, Polestar discloses the number of markets in which it operates, the number of sales points and service points, and the growth of its retail network.
Polestar’s sales points include retail locations such as showrooms and other physical facilities that actively sell Polestar cars, as well as pre-space activations where a retail location is under development but already selling vehicles. Service points are provided through Volvo Cars service centres, which Polestar uses to support access to customer service points worldwide in connection with its international expansion.
Retail sales and operational metrics
Polestar regularly reports retail sales volumes, which it defines as sales to end customers across all sales channels and sale types, including internal, fleet, retail, rental and leaseholders’ channels. These figures may or may not directly generate revenue for Polestar, depending on the channel and arrangement. The company publishes quarterly and year-to-date retail sales estimates and later reconciles them to reported figures.
In its communication for the first nine months of 2025, Polestar reported estimated retail sales of 44,482 cars, representing growth compared to the prior-year period. For the full year 2025, Polestar subsequently announced estimated retail sales of approximately 60,119 cars, indicating year-on-year growth in retail volumes. The company also discloses the number of markets, sales points and service points as of specific dates, illustrating the expansion of its commercial footprint.
Financial reporting and capital structure
Polestar files reports with the U.S. Securities and Exchange Commission as a foreign private issuer, using Form 20-F for annual reporting and Form 6-K for interim and current information. The company has reported unaudited financial and operational results for various periods, including revenue, gross margin, adjusted gross margin, net loss, adjusted EBITDA and cash position. It also provides non-GAAP measures and reconciliations in appendices to its press releases.
Polestar’s disclosures describe multiple funding arrangements. These include a private investment in public equity (PIPE) transaction with an existing investor, PIPE investments with financial institutions, term loan facilities with entities related to Geely Sweden Holdings AB, and renewals and new commitments under various financing facilities. The company has also reported amendments to covenants on a syndicated club loan and other facilities, and notes that its debt levels were in compliance with loan covenants at specified reporting dates.
Polestar’s equity securities trade on the Nasdaq Global Market under the symbol PSNY for its Class A American Depositary Shares (ADSs), and under PSNYW for certain Class C-1 ADSs. In 2025, Polestar announced and implemented a change in the ratio of its ADSs to ordinary shares, moving from an ADS ratio of one ADS to one ordinary share to a new ratio of one ADS to thirty ordinary shares. The company communicated that there would be no change to the underlying ordinary shares and described the mechanics of the ADS ratio change, including the handling of fractional ADS entitlements.
Listing status and Nasdaq notifications
Polestar has disclosed interactions with Nasdaq regarding its listing status. In October 2025, the company reported receiving a notice from the Nasdaq Stock Market LLC indicating that it was not in compliance with the minimum bid price requirement of USD 1.00 per ADS under Nasdaq Listing Rule 5450(a)(1). The notice provided a period during which Polestar could regain compliance by having its closing bid price meet or exceed the minimum threshold for at least ten consecutive business days.
Following the implementation of the ADS ratio change that became effective on 9 December 2025, Polestar later reported that it had received notice from Nasdaq in December 2025 confirming that the closing bid price of its ADSs had exceeded USD 1.00 for at least ten consecutive business days and that the company had regained compliance with Nasdaq’s minimum bid price listing rule.
Sustainability and climate roadmap
Polestar places sustainability at the centre of its public messaging. The company states that it has an unwavering commitment to sustainability and has set an ambitious roadmap to meet climate-related targets. According to Polestar’s communications, it aims to halve greenhouse gas emissions per vehicle sold by 2030 and to become climate-neutral across its value chain by 2040.
The company describes a comprehensive sustainability strategy that covers four areas: Climate, Transparency, Circularity and Inclusion. These themes appear repeatedly in Polestar’s press releases, indicating that they form a core part of its strategic positioning and reporting framework. Polestar also reports sales of carbon credits and references pooling agreements in certain jurisdictions, which contribute to its financial results and are linked to its emissions profile.
Partnerships and corporate relationships
Polestar’s public filings and press releases reference strategic relationships with Volvo Cars and Geely-related entities. The brand was originally established as a premium electric car brand by Volvo Cars and Geely Holdings, and Polestar continues to work with Geely Group on funding and vehicle architectures. The company uses Volvo Cars service centres as service points for Polestar vehicles and has selected Volvo Cars as development and manufacturing partner for Polestar 7.
Financing arrangements disclosed by Polestar include term loan facilities and shareholder loan conversions with entities related to Geely Sweden Holdings AB and Geely Sweden Automotive Investment AB. The company also notes that certain investors have entered into put option arrangements with a Geely Sweden subsidiary, providing those investors with potential exit paths for their Polestar ADS holdings under specified conditions.
Risk factors and forward-looking statements
Polestar’s SEC filings and press releases include extensive cautionary language about forward-looking statements. The company lists a wide range of factors that could cause actual results to differ from expectations. These include its ability to maintain and develop partnerships with strategic partners such as Volvo Cars and Geely, to secure additional funding, to manage its supply chain and critical components, and to execute cost-cutting and efficiency initiatives.
Other risk factors highlighted by Polestar include demand for its vehicles, pricing and margin development, the pace of electric vehicle adoption, regulatory changes, tariffs, the availability of charging infrastructure, potential product recalls, and the outcome of litigation and regulatory proceedings. The company also notes geopolitical risks and macroeconomic conditions as potential sources of uncertainty.
Position within the electric vehicle industry
Within the automobile manufacturing sector, Polestar positions itself as a performance-focused electric vehicle brand. Its communications emphasize electric performance cars, an attractive model line-up, and a growing presence across multiple markets. By reporting detailed retail sales volumes, revenue metrics, and network expansion data, Polestar provides investors and analysts with insight into its operational development and commercial transformation.
According to its own statements, Polestar seeks to expand its sales network, transition to an active selling model, and grow its market coverage while working towards its sustainability and climate goals. The combination of performance-oriented electric vehicles, a defined model pipeline, and a stated sustainability roadmap characterizes Polestar’s role in the broader electric vehicle landscape as presented in its public disclosures.