Company Description
QYOU Media Inc. (QYOUF) is a creator-driven media company that operates in India and the United States through its subsidiaries. According to the company, it focuses on producing, distributing and monetizing content created by social media influencers and digital content stars. Its activities are centered on the fast‑growing creator economy and influencer marketing, with a particular emphasis on millennial and Gen Z audiences.
QYOU Media is listed on the TSX Venture Exchange under the symbol QYOU and trades over-the-counter in the United States under the symbol QYOUF. The company describes itself as operating in India and North America, using creators and influencers as the core of its media and marketing model. Its content and campaigns are built around social media personalities and digital creators whose work is adapted for brands and audiences across multiple platforms.
Business model and operations
QYOU Media states that it operates through subsidiaries in India and the United States. In India, its influencer marketing business is conducted through Chatterbox Technologies Limited and its brand Chtrbox. Chtrbox is described as an influencer and marketing platform and agency that connects brands and products with social media influencers. It works with creators and brands in India and, through its activities, participates in the country’s digital and influencer marketing ecosystem.
In the United States, QYOU Media reports that it works with major film studios, game publishers and leading brands to create content and run marketing campaigns via creators and influencers. Across these regions, the company’s business model centers on using social media stars and digital content creators to produce and distribute content that can be monetized through brand partnerships and related marketing activity.
Creator economy and geographic footprint
The company repeatedly characterizes itself as a creator driven media business focused on the global creator economy. It notes that its operations span India and the United States, and that its content is built around social media influencers and digital content stars. QYOU Media also reports that its millennial and Gen Z‑focused content has reached more than one billion consumers, highlighting the scale of audience exposure it attributes to its creator‑based strategy.
Through Chtrbox in India, QYOU Media participates in influencer marketing, connecting brands and products with social media influencers. The company has also highlighted Chatterbox Technologies’ role in India’s creator economy and digital and influencer marketing sector, including its listing on the BSE SME platform (Bombay Stock Exchange) as the first company in India to be publicly listed in the category of social media and influencer marketing.
Chtrbox and Chatterbox Technologies Limited
QYOU Media describes Chtrbox as its influencer marketing business in India. Chtrbox is presented as an influencer and marketing platform and agency that links brands and products with social media influencers. Chatterbox Technologies Limited, associated with Chtrbox, has been highlighted in company news as a Mumbai‑based influencer marketing business that has completed an initial public offering on the BSE SME platform.
The company reports that Chatterbox Technologies has played a role in India’s creator economy by linking brands with influencers and creators across markets. Its creative arm, identified as ChtrSocial in company news, is said to support brands with content strategy and digital storytelling. QYOU Media has stated that it remains the majority and largest shareholder of Chatterbox Technologies following its IPO, and that Chatterbox has historically represented a portion of QYOU Media’s consolidated results.
Focus on India, North America, and cross‑border opportunities
QYOU Media emphasizes its dual focus on India and North America. In India, its business centers on influencer marketing through Chtrbox and Chatterbox Technologies. In North America, it works with film studios, game publishers and brands to create and market content via creators and influencers. The company has also highlighted initiatives that connect creator economies across regions, such as Chtrbox’s expansion into the Middle East with Dubai as a hub for the region, aimed at enabling collaboration between Indian and Middle Eastern creators and brands.
Company communications describe a strategy that is now committed exclusively to the creator economy and influencer marketing. QYOU Media links its performance and growth to the expansion of its influencer marketing business units in both North America and India, and to initiatives such as the IPO of Chatterbox Technologies and geographic expansion of Chtrbox.
Capital markets activity and corporate actions
QYOU Media has reported various capital markets and corporate actions. These include a non‑brokered private placement offering of units, with proceeds earmarked for partial repayment of outstanding loans, partial payment of amounts due from the acquisition of Chatterbox Technologies Limited, and working capital and general corporate purposes. The company has also announced a consolidation of its issued and outstanding common shares on a specified ratio, subject to acceptance by the TSX Venture Exchange, following shareholder approval of a consolidation range at an annual general and special meeting.
In addition, QYOU Media has highlighted the IPO of Chatterbox Technologies Limited on the BSE SME platform. Company news notes that the issue was significantly oversubscribed and that Chatterbox became the first exclusive influencer marketing business in India to be listed on a public equity exchange. QYOU Media states that it remains the majority shareholder following the listing.
Management background and positioning
The company notes that it was founded and is managed by industry veterans from organizations such as Lionsgate, MTV, Disney, Sony and TikTok. QYOU Media presents this background as part of its positioning in the creator‑driven media and influencer marketing space. It emphasizes experience in building digital ecosystems and creator networks, particularly through leadership at Chtrbox and Chatterbox Technologies.
Across its disclosures, QYOU Media consistently frames itself as a creator‑focused media company using social media influencers and digital content stars to produce, distribute and monetize content. Its operations in India and the United States, together with its majority ownership of Chatterbox Technologies and the activities of Chtrbox, form the core of its stated business model.
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