REV Stock Price, News & Analysis

Revlon, Inc. (historically trading under the symbol REV) is described as a global beauty company with a long-standing reputation as a color authority and trendsetter in color cosmetics and hair care. The company’s roots in beauty innovation trace back to its breakthrough launch of the first opaque nail enamel in 1932, and over time it has focused on delivering product innovation, performance and what it characterizes as sophisticated glamour.

According to company disclosures, Revlon manufactures and markets color cosmetics, hair color and hair care, skincare, beauty care and fragrances. Its brands have been sold in more than 100–150 countries in a variety of retail distribution channels, including prestige retailers, salons, mass retailers and online outlets. Revlon has stated that it is among global beauty companies with a portfolio of iconic and highly recognized brands and product offerings across multiple beauty categories.

Brand portfolio and segments

Revlon reports its operations through several segments built around brands and distribution channels. The Revlon segment centers on the flagship Revlon brand, with products in color cosmetics, hair color and beauty tools. These products are marketed, distributed and sold through mass retail channels, large volume retailers, chain drug and food stores, chemist shops, hypermarkets, general merchandise stores, e‑commerce sites, television shopping, department stores, professional hair and nail salons, one‑stop shopping beauty retailers and specialty cosmetic stores in the U.S. and internationally.

The Elizabeth Arden segment focuses on Elizabeth Arden branded fragrances, skin care and color cosmetics. These products are marketed, distributed and sold primarily to prestige retailers, department and specialty stores, perfumeries, boutiques, e‑commerce sites, the mass retail channel, travel retailers and distributors, as well as through direct sales to consumers via Elizabeth Arden branded retail stores and the company’s own e‑commerce site. Within this segment, Revlon highlights Elizabeth Arden skin care and fragrance lines such as Ceramide, Prevage, Eight Hour, SUPERSTART, Visible Difference, Skin Illuminating, White Tea, Red Door, 5th Avenue and Green Tea.

The Portfolio segment includes premium, specialty and mass products sold primarily through the mass retail channel, hair and nail salons, professional salon distributors, large volume retailers, specialty and department stores and direct‑to‑consumer channels. Brands in this segment include Almay and SinfulColors in color cosmetics; American Crew in men’s grooming; CND in nail polishes, gel nail color and nail enhancements; Cutex in nail care products; Mitchum in anti‑perspirant deodorants; Creme of Nature in multi‑cultural hair care; and a hair color line under the Llongueras brand, licensed from a third party.

The Fragrances segment covers the development, marketing and distribution of owned and licensed fragrances, as well as the distribution of prestige fragrance brands owned by third parties. These products are sold to retailers in the U.S. and internationally, including prestige retailers, specialty stores, e‑commerce sites, the mass retail channel, travel retailers and other international retailers. The fragrance portfolio includes prestige brands such as Juicy Couture, John Varvatos and AllSaints; celebrity fragrances under names such as Britney Spears, Elizabeth Taylor, Christina Aguilera, Jennifer Aniston and Mariah Carey; and mass fragrances including Curve, Giorgio Beverly Hills, Ed Hardy, Charlie, Lucky Brand, the former Paul Sebastian brand, Alfred Sung, Halston, Geoffrey Beene and White Diamonds.

Acquisition of Elizabeth Arden and fragrance expansion

In 2016, Revlon acquired the Elizabeth Arden company and its portfolio of brands. Company communications describe this portfolio as including leading designer, heritage and celebrity fragrances. This acquisition expanded Revlon’s presence in prestige skin care and fragrances and added a range of branded products that are sold through department stores, specialty retailers, travel retail and other channels.

Global distribution and channels

Revlon states that its diversified portfolio of brands is sold in over 100 countries, and in some disclosures it has referenced approximately 150 countries. Products reach consumers through most major retail distribution channels, including prestige outlets, salons, mass retailers and online platforms. The company’s own descriptions emphasize that its brands are present in mass retail channels, large volume retailers, chain drug and food stores, chemist shops, hypermarkets, general merchandise stores, specialty cosmetic stores, professional hair and nail salons, travel retail and direct‑to‑consumer e‑commerce sites associated with specific brands.

Capital structure, Chapter 11 process and trading status

On June 15, 2022, Revlon, Inc. and certain of its subsidiaries filed voluntary petitions for relief under Chapter 11 of the U.S. Bankruptcy Code in the U.S. Bankruptcy Court for the Southern District of New York. The company stated that it commenced these Chapter 11 cases to implement a financial restructuring of what it described as its legacy capital structure and to address liquidity constraints related to supply chain disruption, inflation and obligations to lenders. Court filings and company press releases indicate that the Bankruptcy Court authorized the debtors to conduct business activities in the ordinary course and that Revlon obtained debtor‑in‑possession financing to support operations.

On October 20, 2022, Revlon announced that the New York Stock Exchange Regulatory Oversight Committee’s Committee for Review rejected the company’s appeal and affirmed NYSE staff’s decision to delist Revlon’s Class A common stock following the June 15, 2022 Chapter 11 filing. Revlon stated that it expected NYSE staff to apply to the Securities and Exchange Commission to delist the Class A common stock and that trading on the NYSE had been suspended. The company indicated that its Class A common stock was expected to trade on the over‑the‑counter marketplace or pink sheets following the delisting. In subsequent disclosures related to its financial restructuring, Revlon stated that it was expected to emerge from Chapter 11 as a privately held company.

Business segments and reported performance context

Revlon’s financial communications describe performance by segment, including net sales and segment profit, and discuss factors such as foreign currency impacts, gross margin changes, restructuring charges and non‑GAAP measures like Adjusted EBITDA. The company has explained that it uses non‑GAAP measures, including EBITDA and Adjusted EBITDA, to evaluate operating performance, compare results over time and assess liquidity in conjunction with GAAP measures. These non‑GAAP metrics exclude items such as non‑cash stock‑based compensation, restructuring and related charges, acquisition and divestiture costs, impairment charges, capital structure and related charges and other items the company classifies as non‑operating.

In its segment discussions, Revlon has attributed changes in net sales and segment profit to factors such as higher or lower sales of specific brands or product lines, changes in brand support expenses, shifts in gross profit margin and the impact of foreign currency translation. For example, it has cited higher net sales of Revlon color cosmetics in North America, Revlon‑branded professional hair care products in international regions, and Revlon ColorSilk in North America as drivers of growth in the Revlon segment in certain periods. It has also described changes in Elizabeth Arden segment performance in relation to sales of Green Tea and White Tea fragrances and Ceramide skin care, and Portfolio segment performance in relation to brands such as Mitchum, Cutex, CND and Almay.

Sustainability and packaging initiatives

Revlon has announced initiatives related to sustainability in its supply chain and packaging. In a joint announcement with Origin Materials, the company described an initiative to develop advanced carbon‑negative materials for next‑generation cosmetics packaging. As part of that initiative, Revlon signed a memorandum of understanding to reserve commercial volumes of Origin PET, with the stated goal of supporting its responsible and ethical sourcing efforts and addressing climate impact in cosmetics packaging. Company statements link this initiative to a broader focus on responsible sourcing within a complex global supply chain.

Ongoing brand and leadership developments

Revlon’s communications highlight ongoing activity within its brand portfolio. For example, American Crew, which is part of the Portfolio segment, has announced leadership roles focused on creative direction and global education, reflecting the brand’s positioning in professional men’s grooming. In the Elizabeth Arden and fragrance businesses, Revlon has described leadership appointments aimed at driving growth and brand development, particularly around milestones such as Elizabeth Arden’s 115th anniversary and efforts to emphasize digital‑first transformation and innovation strategies.

Status considerations for investors and researchers

Because Revlon’s Class A common stock was delisted from the NYSE following the Chapter 11 filing and the company has indicated that it is expected to emerge from bankruptcy as a privately held company, the historical REV ticker primarily represents the period when Revlon was a publicly traded issuer on a major U.S. exchange. Subsequent trading, if any, has occurred on over‑the‑counter marketplaces. Company press releases connected to the Chapter 11 process have cautioned that trading in the company’s securities during the pendency of the Chapter 11 cases was highly speculative and that trading prices might bear little or no relationship to any eventual recovery for security holders in the restructuring process.

Key business themes

• Diversified beauty portfolio: Revlon describes itself as manufacturing and marketing products across color cosmetics, hair color and care, skincare, beauty care and fragrances, organized into Revlon, Elizabeth Arden, Portfolio and Fragrances segments.
• Global reach and multi‑channel distribution: The company reports that its brands are sold in over 100 countries and in most major retail channels, from mass and prestige retail to salons and e‑commerce.
• Brand‑driven strategy: Company disclosures emphasize iconic and heritage brands, celebrity and designer fragrance licenses, and segment‑specific brand strategies.
• Financial restructuring: The Chapter 11 process and related debtor‑in‑possession financing, restructuring support agreements and anticipated emergence as a privately held company are central to Revlon’s recent corporate history.
• Non‑GAAP performance metrics: Revlon makes extensive use of non‑GAAP measures such as Adjusted EBITDA and Adjusted operating income in its financial discussions, alongside GAAP results.