Company Description
Rocky Mountain High Brands, Inc. (RMHB) is an over-the-counter (OTC: RMHB) company that describes itself as a diversified and dynamic business focused on raising the quality and expectations in the beverage sector. The company emphasizes producing healthier beverages with innovative flavors designed to help people feel inspired. Rocky Mountain High Brands is headquartered in Plano, Texas and operates through wholly owned subsidiaries that focus on beverage manufacturing, co-packing, and product development.
According to multiple company announcements, Rocky Mountain High Brands has built teams and assets around beverage brands, co-packing capabilities, and private label production. The company highlights a commitment to innovation and to developing products that align with trends in healthier drinks, functional hydration, and specialty formulations, including hemp and CBD-infused beverages.
Business Focus and Operating Structure
Rocky Mountain High Brands positions its core business around two primary wholly owned subsidiaries:
- Rocky Mountain Productions, Inc. – This subsidiary specializes in cold and hot fill beverages, concentrates, and ready-to-drink beverages. It is described as a state-of-the-art co-packing facility that can produce and package ready-to-drink beverages using various machinery, tools, techniques, and services. Rocky Mountain Productions is positioned to co-pack RMHB’s own brand drinks as well as private label products for other customers.
- Rocky Mountain NexBev, Inc. – This wholly owned subsidiary focuses on non-alcoholic beverages, including energy drinks, custom drinks, CBD and hemp beverages, and other specialty drinks. Company disclosures state that Rocky Mountain NexBev manages development, design, and production of beverages for a variety of categories and customers, and also functions as a co-packer and distribution center for certain non-food-grade products.
The company has also described Rocky Mountain NexBev as a cannabis-beverage-focused subsidiary in connection with large purchase orders for CBD Life brands, and as the copacker and distribution center for Smart Bio-Hemp™ Wood Protectant, a plant-based wood treatment product. In addition, Rocky Mountain NexBev is identified as the operating entity for a strategic partnership with Dr. Nicholas Perricone for an ultra-premium hydrogen-infused wellness water.
Brands and Product Lines
Rocky Mountain High Brands highlights several owned brands and product concepts in its public communications:
- Great Choice® – A registered trademark owned by RMHB. Company materials state that Great Choice products include Great Choice Pediatric Electrolyte Solution, Great Choice Medicated Chest Rub, and Great Choice Infant Rub. These are described as National Brand Equivalent (NBE) products that compare with national brands such as Pedialyte®. The company notes that the NBE market is a rapidly growing area and that it is exploring additional NBE product and business lines.
- Eagle Spirit® – A high alkaline spring water brand described as having a high pH and an all-natural refreshing taste. It is said to be sourced from sacred Native American soil rich in history and culture. The Eagle Spirit name is associated with symbolism of great power and balance, dignity with grace, and living in balance with heaven and earth.
- Hempd™ – CBD-infused flavored waters that the company characterizes as market disrupters. Hempd drinks are described as zero-calorie beverages formulated by RMHB’s internal team, with four flavors listed in company releases: Peach Mango, Pineapple Coconut, Dragon Fruit, and Raspberry Lemonade.
- Rocky Mountain High hemp-infused energy drinks – The company announced the return of Rocky Mountain High hemp-infused energy drinks in three flavors: Mango, Citrus, and Black Tea. These beverages are positioned as an evolution of five earlier Rocky Mountain High flavors and are described as zero-calorie drinks with new designs and bold flavors.
- ElectroSport Electrolyte / Electro Sportlyte – Company communications reference ElectroSport Electrolyte as a sports drink brand that has earned shelf space in a large international grocery store chain. In another release, RMHB refers to half-liter and one-liter electrolyte drinks under RMHB-owned brands Great Choice and Electro Sportlyte, indicating a focus on electrolyte beverages as part of its product mix.
- Rocky Mountain High 9.5pH Sparkling Water – The company describes this as a high pH sparkling water positioned within a “Zero Calorie Healthy Waters Category,” intended to support brand expansion over coming years.
In addition to its own brands, RMHB’s subsidiaries work with external customers. For example, Rocky Mountain NexBev received a large purchase order from CBD Life for brands Rocket High, California Limonada, and California Sabor Te Negro, and serves as the co-packer and distribution center for Smart Bio-Hemp Wood Protectant.
Co‑Packing and Private Label Activities
Rocky Mountain High Brands places significant emphasis on its co-packing and private label capabilities. Company updates state that Rocky Mountain Productions and Rocky Mountain NexBev are uniquely positioned to co-pack RMHB brand drinks as well as private label beverages for customers. The facilities can handle cold and hot fill processes, concentrates, and ready-to-drink products, and are described as capable of supporting various beverage categories, including energy drinks, CBD and hemp beverages, and other specialty drinks.
RMHB has reported that a large share of its revenue is generated through beverage co-packing. In one discussion of company performance, management stated that Rocky Mountain Productions accounted for a substantial majority of RMHB revenue, reflecting the importance of co-packing services to the business model. The company also references vertical fulfillment and distribution capabilities to support both RMHB-owned brands and customer brands.
Facilities and Relocation
Rocky Mountain High Brands has publicly discussed relocating its corporate headquarters and production operations to a larger facility in Plano, Texas. The new facility is described as a state-of-the-art office and production space of almost 58,000 square feet, intended to support operations and growth. Company statements indicate that the move was a significant milestone, enabling expanded production, including beverages containing CBD and hempseed extract, which were restricted at the prior location.
The facility is said to include conference rooms and collaborative spaces for teams and customers, as well as equipment that allows production of hot-filled and cold-filled carbonated beverages, with tunnel pasteurization and other production techniques. RMHB has also referenced the installation of a non-food product high-volume bottling line to support products such as Smart Bio-Hemp Wood Protectant and other non-food-grade manufacturing opportunities.
Strategic Partnerships and Customers
Company announcements highlight several relationships that illustrate how RMHB and its subsidiaries operate:
- CBD Life – Rocky Mountain NexBev received a multi-phase purchase order totaling 1.6 million cans from CBD Life for Rocket High, California Limonada, and California Sabor Te Negro. CBD Life is described as the first Mexican company to import and market CBD products in Mexico and markets these brands across thousands of points of sale.
- Smart Bio-Hemp™ Wood Protectant – RMHB reports a multi-year, multi-million-dollar contract under which Rocky Mountain NexBev serves as co-packer and distribution center for Smart Bio-Hemp Wood Protectant, a plant-based, USDA BioPreferred wood treatment product. The company notes that this contract led to leasing a new building, purchasing a manufacturing line, and setting up a new plant for production.
- Dr. Nicholas Perricone partnership – A later announcement describes a strategic partnership between Rocky Mountain NexBev and Dr. Nicholas Perricone for an ultra-premium hydrogen-infused wellness water. The collaboration combines Dr. Perricone’s scientific background with RMHB’s beverage manufacturing, distribution, and retail execution capabilities for a national rollout.
Restructuring, Turnaround Efforts, and Capital
Rocky Mountain High Brands has communicated several restructuring and turnaround initiatives. The company reported retaining turnaround specialists experienced in restructuring private and public companies, with a focus on cutting expenses, reducing debt, improving customer service, and supplying new operating funds. These consultants are described as having strong backgrounds in manufacturing, sales and marketing, and finance, and as having control over funds from sales revenue, loans, and investment capital to support growth and debt reduction.
RMHB has also discussed new capital designated for Rocky Mountain NexBev and loans from members of the turnaround team that are intended to be converted to paid-in capital. Company updates mention efforts to improve terms with suppliers, strengthen lines of credit, and pursue compliance with regulatory requirements related to OTC trading. In addition, RMHB described settling a heavily disputed lawsuit with a former landlord, funded by existing investors taking stock in exchange for payment rather than increasing company debt.
Regulatory and Trading Context
Rocky Mountain High Brands trades on the over-the-counter market under the symbol RMHB. Company communications state that RMHB has worked to be current with filing requirements with OTC Markets Group and has implemented internal improvements to support timely filings. The company has also referenced work related to SEC Rule 15c2-11 and Form 211 processes to enable broker-dealers to initiate or resume trading quotes on OTC securities.
Industry Classification
While the external industry classification lists Rocky Mountain High Brands under medical, dental, and hospital equipment and supplies merchant wholesalers within the wholesale trade sector, the company’s own descriptions and public announcements consistently emphasize its role in the beverage sector. RMHB focuses on beverage brands, co-packing, private label production, and related non-food-grade products such as plant-based wood protectant, with operations centered around beverage manufacturing and distribution.
FAQs about Rocky Mountain High Brands (RMHB)
- What does Rocky Mountain High Brands, Inc. do?
Rocky Mountain High Brands, Inc. focuses on the beverage sector, producing and co-packing beverages through its subsidiaries. The company emphasizes healthier beverages with innovative flavors and operates both its own brands and private label and co-packing services for customers. - Where is Rocky Mountain High Brands headquartered?
Company disclosures state that Rocky Mountain High Brands is headquartered in Plano, Texas. - What are the main subsidiaries of RMHB?
RMHB’s primary wholly owned subsidiaries are Rocky Mountain Productions, Inc., which specializes in cold and hot fill beverages, concentrates, and ready-to-drink beverages, and Rocky Mountain NexBev, Inc., which focuses on non-alcoholic beverages such as energy drinks, custom drinks, CBD and hemp beverages, and other specialty drinks. - Which brands are owned by Rocky Mountain High Brands?
Company announcements identify several owned brands, including Great Choice, Eagle Spirit, Hempd, Rocky Mountain High hemp-infused energy drinks, ElectroSport Electrolyte (also referenced as Electro Sportlyte), and Rocky Mountain High 9.5pH Sparkling Water. - What is Great Choice?
Great Choice is a registered trademark owned by RMHB. The brand includes Great Choice Pediatric Electrolyte Solution, Great Choice Medicated Chest Rub, and Great Choice Infant Rub, which the company describes as National Brand Equivalent products that compare with national brands such as Pedialyte. - What is Eagle Spirit water?
Eagle Spirit is described as a high alkaline spring water with a high pH and an all-natural refreshing taste, sourced from sacred Native American soil. The brand name is associated with themes of power, balance, dignity, and harmony. - What is Hempd?
Hempd is RMHB’s line of CBD-infused flavored waters. The company describes Hempd as a set of zero-calorie drinks formulated by its internal team, available in flavors such as Peach Mango, Pineapple Coconut, Dragon Fruit, and Raspberry Lemonade. - What services does Rocky Mountain Productions provide?
Rocky Mountain Productions, Inc. specializes in producing cold and hot fill beverages, concentrates, and ready-to-drink beverages. It serves as a co-packing facility for RMHB’s own brands and for private label customers, using an array of machinery, tools, techniques, and services to prepare products for market. - What does Rocky Mountain NexBev do?
Rocky Mountain NexBev, Inc. focuses on non-alcoholic beverages, including energy drinks, custom drinks, CBD and hemp beverages, and other specialty drinks. It manages development, design, and production for various beverage categories and also serves as a co-packer and distribution center for certain customer products, including Smart Bio-Hemp Wood Protectant. - Is RMHB involved in partnerships or large customer contracts?
Yes. Public announcements describe a multi-year, multi-million-dollar contract for Smart Bio-Hemp Wood Protectant co-packed by Rocky Mountain NexBev, a large multi-phase purchase order from CBD Life for cannabis beverage brands, and a partnership with Dr. Nicholas Perricone for an ultra-premium hydrogen-infused wellness water. - On which market does RMHB trade?
Rocky Mountain High Brands, Inc. is identified in company releases as trading on the over-the-counter market under the symbol RMHB (OTC: RMHB). - How does RMHB describe its corporate strategy?
RMHB describes itself as a diversified and dynamic company with a focus on innovation in the beverage sector. It emphasizes co-packing, private label opportunities, healthier beverage formulations, and leveraging its production and distribution infrastructure, while also referencing restructuring efforts aimed at reducing debt, cutting expenses, and improving operational performance.
Stock Performance
Latest News
SEC Filings
No SEC filings available for Rocky Mountain.
Financial Highlights
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Short Interest History
Short interest in Rocky Mountain (RMHB) currently stands at 1.1 thousand shares, down 83.1% from the previous reporting period, representing 0.0% of the float. Over the past 12 months, short interest has decreased by 82.3%. This relatively low short interest suggests limited bearish sentiment.
Days to Cover History
Days to cover for Rocky Mountain (RMHB) currently stands at 1.0 days. This low days-to-cover ratio indicates high liquidity, allowing short sellers to quickly exit positions if needed.