Semrush Hldgs Stock Price, News & Analysis

Semrush Holdings, Inc. (NYSE: SEMR) is a software-as-a-service (SaaS) company focused on online visibility management. The company provides a platform that, according to its public disclosures, enables businesses globally to run search engine optimization (SEO), advertising, content, social media, and competitive research campaigns and obtain measurable results from online marketing. Semrush is frequently described in its own press releases as a leading online visibility management SaaS platform, reflecting its focus on helping brands understand and improve how they appear across digital channels.

Semrush is headquartered in Boston, Massachusetts, with additional offices in Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Munich, Limassol, Prague, Warsaw, and Yerevan, as disclosed in multiple company news releases. Its Class A common stock is listed on the New York Stock Exchange under the ticker symbol SEMR, as confirmed in several Form 8-K filings. The company operates in the software publishers industry within the broader information sector.

Business focus and platform capabilities

Based on its filings and news announcements, Semrush’s core business centers on an online visibility management platform that brings together data and intelligence to support digital marketing activities. The Polygon description notes that Semrush operates an online visibility management SaaS platform that utilizes data and intelligence at the core, surrounded by AI-powered interconnected hubs focused on search engine optimization, paid advertising, social media management, local marketing, brand marketing, and content marketing. Company news releases further state that Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels.

Recent company communications highlight an increased emphasis on AI-era search and brand visibility. Semrush has introduced offerings such as Semrush One, described in a press release as an integrated visibility intelligence solution that unites traditional SEO and AI search into a single offering. According to that release, Semrush combines extensive SEO data with a large AI visibility dataset to help brands measure and grow performance across Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, and other large language models (LLMs). This reflects a strategic focus on helping marketers understand how their brands appear not only in traditional search engines but also within AI-driven discovery experiences.

AI and enterprise-oriented solutions

Semrush’s public statements emphasize a growing enterprise and AI-focused product portfolio. In its third quarter 2025 financial results press release, the company notes that its enterprise and AI products are becoming new revenue growth engines and references an AI portfolio. The same release describes the launch of Semrush Enterprise Site Intelligence, a site health and monitoring solution designed to keep websites technically prepared, visible, and resilient in the new era of AI and search. Site Intelligence is described as combining large-scale crawling, continuous monitoring, accessibility checks, and performance metrics to help enterprises detect and resolve technical issues that could undermine visibility.

Semrush has also announced the Semrush Enterprise Partner Program, described as a global strategic initiative that expands the company’s enterprise footprint and creates new growth opportunities for marketing agencies and their clients. The program enables certified partners to sell, service, and scale with Semrush, using the platform’s capabilities and connecting enterprise clients with experts focused on improving digital brand visibility. This illustrates how Semrush positions its platform as a foundation for both in-house marketing teams and agencies serving enterprise customers.

AI search visibility and recognition programs

In response to the rise of AI-driven search, Semrush has developed tools and datasets focused on AI visibility. The company has introduced the Semrush Enterprise AI Visibility Index, which is described as providing enterprises with a benchmark to measure brand performance across ChatGPT and Google AI Mode. Building on this dataset, Semrush launched the Semrush AI Visibility Awards, a recognition program honoring brands that achieve strong visibility across AI search engines. According to the awards announcement, the AI Visibility Index analyzes LLM responses from thousands of real prompts to identify which brands are most frequently cited, trusted, or recommended across ChatGPT and Google AI Mode.

These initiatives underscore Semrush’s stated goal of helping marketing teams understand how AI systems surface brands, identify citation gaps, and take steps to improve visibility in AI-driven discovery. Company communications repeatedly describe brand visibility in AI search as an emerging, essential need for marketers, and position Semrush’s data and tools as a way to address this challenge.

Integration with AI platforms

Semrush has also reported product integrations that bring its data into AI workflows. In a news release, the company announced the launch of an official Semrush app in ChatGPT, enabling marketers, SEO teams, and marketing analysts using Semrush to access Semrush data and intelligence directly within ChatGPT. According to that announcement, the app allows users to authenticate once with Semrush and then query Semrush APIs, automate reporting, and build AI-driven workflows using ChatGPT and OpenAI Agent Builder. The company states that this integration reflects the maturity of its OpenAI Apps SDK and Model Context Protocol (MCP) infrastructure.

Use cases highlighted in the release include automated competitive monitoring using Semrush traffic, ranking, and visibility metrics; data-driven content briefs; and automated reporting workflows that assemble SEO or market performance reports using live Semrush data. These examples illustrate how Semrush positions its data as a resource that can be embedded directly into AI-assisted marketing workflows.

Customer base and market orientation

In the announcement of Adobe’s agreement to acquire Semrush, Semrush is described as a brand visibility platform that helps brands enhance visibility and expand audience reach through data-driven generative engine optimization (GEO) and SEO solutions. The same release notes that Semrush has earned the trust of industry leaders such as Amazon, JPMorganChase, and TikTok, and that its enterprise customer segment has shown notable annual recurring revenue growth. While specific customer counts and financial metrics are time-sensitive, these disclosures indicate that Semrush serves a broad range of businesses, including large enterprises seeking to manage brand visibility across owned channels, LLMs, traditional search, and the wider web.

The Polygon description further notes that Semrush generates revenues from the United States, the United Kingdom, and other regions, indicating an international revenue footprint. Combined with its global office locations, this supports the characterization of Semrush as a company with a worldwide customer base and operations.

Corporate developments and transaction with Adobe

According to a Form 8-K filed on November 19, 2025, Semrush entered into an Agreement and Plan of Merger with Adobe Inc. and a wholly owned Adobe subsidiary. Under the terms described in that filing, the subsidiary will merge with and into Semrush, with Semrush surviving as a wholly owned subsidiary of Adobe, and each share of Semrush common stock will be converted into the right to receive a specified cash amount, subject to the conditions set forth in the Merger Agreement. The transaction is subject to customary closing conditions, including stockholder approval and regulatory clearances, and at the time of that filing had not yet closed. The same filing notes that certain Semrush stockholders have entered into voting and support agreements covering a substantial portion of the voting power.

This pending acquisition, also described in an Adobe–Semrush joint press release, frames Semrush as a strategic component of Adobe’s broader customer experience and brand visibility offerings. However, until the merger closes and any subsequent changes are implemented, Semrush continues to report as a standalone registrant with its own SEC filings and NYSE listing.

Regulatory reporting and governance

Semrush files periodic and current reports with the U.S. Securities and Exchange Commission (SEC). Recent Form 8-K filings include disclosures about quarterly financial results, share repurchase authorizations, executive employment agreements, and board appointments. For example, an August 4, 2025 Form 8-K discloses a share repurchase program for up to a specified dollar amount of Class A common stock, while a November 5, 2025 Form 8-K references the release of financial results for the quarter ended September 30, 2025. Another Form 8-K dated November 21, 2025 describes an executive employment agreement and related severance and change-of-control terms.

These filings illustrate the company’s ongoing obligations as a public company listed on the New York Stock Exchange and provide investors with information on Semrush’s financial performance, capital allocation decisions, and governance structure.

Position within the software and information sector

Within the software publishers industry, Semrush is characterized in its own materials as an online visibility management and brand visibility platform. Its offerings, as described in company communications and the Polygon profile, span SEO, paid advertising, social media management, local and brand marketing, content marketing, AI search visibility, and site health monitoring. The company’s emphasis on data, AI, and integration with LLM-based tools reflects a focus on how search and discovery are evolving in the information sector.

Investors and analysts reviewing SEMR stock may therefore consider Semrush as a SaaS business oriented around marketing technology, search visibility, and AI-driven insights, with a product set that addresses both traditional SEO use cases and emerging AI search environments.

FAQs about Semrush Holdings, Inc. (SEMR)

• What does Semrush Holdings, Inc. do?
  Semrush operates an online visibility management SaaS platform that, according to its public descriptions, enables businesses to run SEO, advertising, content, social media, and competitive research campaigns and measure results from online marketing.
• On which exchange does SEMR trade?
  Semrush’s Class A common stock is listed on the New York Stock Exchange under the ticker symbol SEMR, as stated in multiple Form 8-K filings.
• Where is Semrush headquartered?
  Company press releases state that Semrush is headquartered in Boston, Massachusetts, with additional offices in cities including Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Munich, Limassol, Prague, Warsaw, and Yerevan.
• What industry and sector is Semrush classified in?
  The provided classification identifies Semrush in the software publishers industry within the information sector.
• How does Semrush describe its platform?
  Semrush describes itself in news releases as a leading online visibility management SaaS platform that offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels.
• What is Semrush One?
  According to an October 29, 2025 press release, Semrush One is a solution that unites traditional SEO and AI search into a single offering to help brands measure and grow performance across Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, and other large language models.
• What is Semrush Enterprise Site Intelligence?
  In a 2025 press release, Semrush describes Enterprise Site Intelligence as a site health and monitoring solution that combines large-scale crawling, continuous monitoring, accessibility checks, and performance metrics to keep websites technically prepared, visible, and resilient in the AI and search era.
• What are the Semrush AI Visibility Awards?
  A December 18, 2025 release explains that the Semrush AI Visibility Awards are powered by the Semrush Enterprise AI Visibility Index and recognize brands that achieve strong visibility across AI search engines such as ChatGPT and Google AI Mode.
• Is Semrush being acquired?
  A Form 8-K dated November 19, 2025 and a joint press release state that Semrush entered into a definitive agreement under which Adobe will acquire Semrush in an all-cash transaction, subject to regulatory approvals, stockholder approval, and other customary closing conditions. Until closing, Semrush continues to operate as a separate public company.
• Does Semrush have a share repurchase program?
  An August 4, 2025 Form 8-K discloses that a special committee of independent board members authorized a share repurchase program for up to a specified amount of Class A common stock, with repurchases potentially occurring through various methods and no fixed time limit.