Company Description
Smart Eye AB (SMART EYE AKTIEBOLAG AK) (OTC PINK: SMTEF) is a Sweden-headquartered company focused on Human Insight AI and in-cabin sensing technologies. According to company disclosures, Smart Eye develops software and systems that understand, support, and predict human behavior in complex environments, with a particular emphasis on automotive driver monitoring and interior sensing. The company is listed on the Nasdaq First North Growth Market in Sweden and positions its technology as a way to bridge the gap between humans and machines for a safer and more sustainable future.
Smart Eye describes itself as a provider of multimodal software and hardware solutions, supported by Affectiva and iMotions, which it acquired in 2021. These capabilities are used to generate insight into human behavior across several domains. In automotive, Smart Eye’s driver monitoring systems (DMS) and interior sensing solutions are used to improve road safety and enhance the mobility experience. Its technology is also applied in behavioral research, where eye tracking and the iMotions biosensor software platform enable advanced academic and commercial studies, and in media analytics, where Affectiva’s Emotion AI helps brands and market researchers better understand how consumers engage with content, products, and services.
Business focus and core technologies
Across its communications, Smart Eye highlights Driver Monitoring Systems, interior sensing AI, and Human Insight AI as central to its business. In the automotive sector, the company provides production-grade driver and occupant monitoring software designed to run in real vehicles and support safety-critical functions. Its systems are used to detect driver states such as distraction, drowsiness, and impairment, and to interpret occupant behavior inside the cabin.
Smart Eye’s technology portfolio includes eye tracking, 3D body-posture monitoring, and biosensor data integration through iMotions. These capabilities are combined to generate a deeper understanding of human behavior, whether in vehicles, research labs, or media testing environments. Affectiva’s Emotion AI, which is part of Smart Eye’s group, is used to analyze facial expressions and other signals to gauge emotional responses, particularly in media and advertising contexts.
Automotive driver monitoring and interior sensing
In automotive, Smart Eye emphasizes its role in driver monitoring and interior sensing for both passenger and commercial vehicles. The company reports that its DMS software is production-proven and can be integrated into modern, software-defined vehicle architectures. For example, Smart Eye has announced that its driver and occupant monitoring software is pre-integrated on Renesas’ R-Car Gen 5 platform, specifically the R-Car X5H system-on-chip. This integration is described as enabling ASIL-grade in-cabin sensing to run alongside infotainment and other high-performance workloads on a single compute unit, supporting centralized vehicle architectures.
Smart Eye also communicates joint demonstrations with partners such as Green Hills Software, where its driver monitoring software runs on an automotive electronic control unit alongside a digital instrument cluster under an ASIL-certified real-time operating system. These demonstrations are presented as showing how safety-critical DMS applications can coexist with other mixed-criticality workloads while maintaining isolation and safety properties required by automotive regulations and standards.
Applied AI Systems (AIS) for commercial vehicles
Smart Eye has introduced a line of AIS driver support systems aimed at commercial vehicles, particularly buses and trucks. The AIS Commercial Vehicle (CV) Alert driver support system is described as an in-cabin solution that provides precise drowsiness detection to help manufacturers comply with the European Union’s General Safety Regulation (GSR), which mandates advanced drowsiness detection in new trucks, buses, and cars. The company reports that AIS CV Alert has successfully passed homologation with Polish bus manufacturer Solaris, confirming compliance with GSR requirements.
In addition, Smart Eye has launched AIS Focus, a driver support system tailored for bus and truck manufacturers to address the GSR’s Advanced Driver Distraction Warning (ADDW) mandate. AIS Focus is described as streamlining the implementation of mandatory distraction detection by offering a system engineered to meet regulatory requirements and by providing a supporting dossier with product specifications and guidance for certification.
In-cabin intelligence and CES demonstrations
Smart Eye has outlined a range of in-cabin intelligence concepts and products showcased at events such as CES. These include real-time alcohol impairment detection, which the company notes has been recognized as a CES Innovation Awards Honoree. This feature is described as using behavioral indicators of impaired driving, built on real-world driving data, and delivered through Smart Eye’s AIS system without requiring new hardware or intrusive sensors.
The company has also presented demonstrations such as a context-aware in-cabin assistant referred to as an empathetic co-driver, bank-level iris authentication for secure access and personalization, under-display camera integrations that hide DMS hardware behind the instrument cluster, compact all-in-one DMS units designed for low compute load and flexible placement in the cabin, and concept development kits that allow OEMs and Tier 1 suppliers to evaluate DMS and interior sensing capabilities early in vehicle development.
Partnerships and platform integrations
Smart Eye frequently highlights collaborations with semiconductor and software partners. Its software is included in the Renesas RoX Whitebox SDK, giving automotive OEMs and Tier 1 suppliers access to a pre-integrated in-cabin sensing stack during early platform evaluation. The company notes that this pre-integration, combined with pre-validated camera support and a lightweight compute footprint, is intended to reduce integration cycles and accelerate time-to-market for safety-critical features.
With Green Hills Software, Smart Eye participates in demonstrations that show driver monitoring running on a consolidated compute platform using an ASIL-certified real-time operating system. These setups are described as enabling safe and secure ECU consolidation, unified debugging across multiple ECUs, and support for mixed-criticality applications in modern vehicle architectures. Smart Eye’s technologies are also presented in partner booths at events, including those of Renesas and other automotive suppliers.
Behavioral research and media analytics
Beyond automotive, Smart Eye states that its eye tracking technology and the iMotions biosensor software platform are used in behavioral research across academic and commercial sectors. Researchers can combine eye tracking with other biosensors to study attention, cognitive load, and emotional responses in controlled experiments. In media analytics, Affectiva’s Emotion AI is used by global brands and market researchers to gain deeper insight into how audiences respond to advertising and other media content.
According to the company’s own description, Smart Eye serves customers that include NASA, Nissan, Boeing, Honeywell, Volvo, General Motors, BMW, Polestar, Geely, Harvard University, a significant portion of the Fortune Global 500, and more than 1,300 research organizations worldwide. These references underscore the breadth of application areas for its Human Insight AI technologies, from aerospace and automotive to academic research and consumer media testing.
Corporate background and listing
Smart Eye was founded in 1999 and is headquartered in Sweden. The company reports that it is listed on the Nasdaq First North Growth Market, with Carnegie Investment Bank AB (publ) acting as its Certified Adviser. Over time, Smart Eye has expanded its capabilities through acquisitions, notably Affectiva and iMotions in 2021, which enhanced its Emotion AI and multimodal research platform offerings.
In its investor communications, Smart Eye has also disclosed access to credit facilities arranged with independent credit market participants. These facilities are described as providing financial buffers in response to macroeconomic conditions that may affect new car sales, and as supporting continued product development and potential acquisitions. The company links its financial planning to regulatory developments such as the EU’s ADDW requirements, which it expects to influence demand for driver monitoring and distraction detection technologies.
Automotive design wins and customer base
Smart Eye reports that it has secured hundreds of design wins for its DMS software with multiple automotive OEMs. In one disclosed order, the company announced 35 new design wins with five car manufacturers, including Volvo Cars, Audi, Porsche, General Motors, and an additional European mass-market OEM. These wins involve supplying driver monitoring technology for multiple car models over their production life cycles.
Across all programs, Smart Eye states that it has accumulated design wins from more than twenty OEMs, with an estimated combined lifetime value in the multi-billion SEK range based on its own projections. These disclosures indicate that Smart Eye’s automotive business is structured around long-term software licensing and integration into vehicle platforms, with revenue tied to vehicle production volumes over extended periods.
Role within the electromedical and electrotherapeutic apparatus manufacturing industry
Within the broader classification of electromedical and electrotherapeutic apparatus manufacturing, Smart Eye’s activities focus on software-driven sensing and analysis of human behavior rather than traditional medical devices. Its technologies intersect with safety, human-machine interaction, and behavioral measurement, particularly in vehicles and research environments. By combining eye tracking, biosensor integration, and emotion analysis, Smart Eye contributes tools that can be used to monitor driver state, support regulatory compliance in transport, and study human responses in various applied settings.
FAQs about Smart Eye AB (SMTEF)
- What does Smart Eye AB do?
Smart Eye AB develops Human Insight AI technologies that interpret human behavior in complex environments. Its offerings include driver monitoring systems, interior sensing solutions, eye tracking, biosensor software platforms, and Emotion AI used in automotive, behavioral research, and media analytics.
- In which industry and sector is Smart Eye classified?
Smart Eye is classified under electromedical and electrotherapeutic apparatus manufacturing within the broader manufacturing sector, while its own descriptions emphasize Human Insight AI, driver monitoring, and interior sensing technologies.
- What is Smart Eye’s main focus in the automotive market?
In automotive, Smart Eye focuses on driver monitoring systems and interior sensing AI that improve road safety and the in-cabin experience. Its software is integrated into vehicle platforms to detect driver states such as drowsiness, distraction, and impairment, and to interpret occupant behavior.
- How does Smart Eye address regulatory requirements in transportation?
Smart Eye offers AIS driver support systems, including AIS CV Alert for drowsiness detection and AIS Focus for distraction detection, which are designed to help bus and truck manufacturers comply with the EU’s General Safety Regulation and the Advanced Driver Distraction Warning mandate.
- What are AIS CV Alert and AIS Focus?
AIS CV Alert is a commercial vehicle driver support system that provides drowsiness detection and has been used to achieve GSR homologation with a European bus manufacturer. AIS Focus is a driver support system tailored to meet the EU’s Advanced Driver Distraction Warning requirements for buses and trucks.
- How is Smart Eye’s technology integrated into vehicle electronics?
Smart Eye reports that its driver and occupant monitoring software is pre-integrated on platforms such as Renesas’ R-Car Gen 5 and demonstrated on ECUs running Green Hills Software’s ASIL-certified real-time operating system, enabling mixed-criticality workloads on consolidated compute architectures.
- What role do Affectiva and iMotions play in Smart Eye’s business?
Affectiva and iMotions, acquired by Smart Eye in 2021, support its multimodal software and hardware solutions. Affectiva contributes Emotion AI for media analytics, while iMotions provides a biosensor software platform used in behavioral research.
- In which non-automotive areas is Smart Eye active?
Outside automotive, Smart Eye’s technologies are used in behavioral research and media analytics. Eye tracking and iMotions’ biosensor platform support academic and commercial research, while Affectiva’s Emotion AI is used by brands and market researchers to analyze consumer engagement with media and products.
- Who are some of Smart Eye’s reported customers?
Smart Eye states that its customers include organizations such as NASA, Nissan, Boeing, Honeywell, Volvo, General Motors, BMW, Polestar, Geely, Harvard University, a portion of the Fortune Global 500, and more than 1,300 research organizations worldwide.
- Where is Smart Eye headquartered and where is its stock listed?
Smart Eye is headquartered in Sweden and its shares are listed on the Nasdaq First North Growth Market. The company also trades over-the-counter under the symbol SMTEF.
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