Company Description
Treasure Global Inc. (NASDAQ: TGL) is a technology company in the Software – Application industry that focuses on digital platforms for retail, services, fintech, and digital assets. The company is described in its public communications as a Malaysia-based technology solutions provider that develops platforms to support digital transformation in retail and services, with a growing emphasis on fintech and blockchain-enabled offerings. Its common stock trades on the Nasdaq Capital Market under the symbol TGL, and the company is identified as an emerging growth company in its SEC filings.
According to company descriptions in recent news releases, Treasure Global’s flagship product is the ZCITY Super App. This internet application integrates e-payment solutions with customer loyalty rewards to create an online-to-offline (O2O) user experience. The app targets consumers by offering personalized deals based on purchase history, location, and preferences, and it is positioned as part of Malaysia’s digital economy. As of June 2025, ZCITY had attracted over 2.7 million registered users, which the company highlights as evidence of its role in Malaysia’s digital ecosystem.
Treasure Global’s earlier business description notes that it built an online-to-offline e-commerce platform business model that offers consumers and merchants instant rebates and affiliate cashback programs, along with a seamless e-payment solution usable in both e-commerce and physical retail or merchant settings. Within this model, the company has disclosed two reportable segments: (1) payment processing and e-commerce operations on its ZCITY platform and (2) customized software development services. The majority of revenue has been reported as coming from payment processing and e-commerce operations within ZCITY.
In more recent communications, Treasure Global describes itself as a Southeast Asia–anchored technology company that is building a scalable fintech and digital-asset ecosystem. The company references several key components of this ecosystem:
- ZCITY Super App – A consumer-facing platform that integrates e-payments with loyalty rewards and supports an O2O experience in retail and services.
- OXI Wallet – Described as a next-generation or institutional-grade digital asset platform and wallet that supports major blockchain networks, including Binance, Ethereum, TRON, and Solana. Company disclosures state that OXI Wallet is designed with multi-chain interoperability, adherence to international KYC and anti-money laundering standards, and an AI-powered portfolio assistant that provides personalized, data-driven insights while allowing users to retain control over their assets.
- UNIRWA real-world asset (RWA) token initiative – Through its subsidiary Tadaa Technologies, Treasure Global has disclosed an exclusive partnership as the proposed treasury manager for 200 million UNIRWA tokens. Company statements indicate that these tokens are expected to represent underlying real estate and hospitality assets across Southeast Asia upon full deployment, with potential revenue from management fees, transaction fees, and tokenization services.
- Quarters Elite Advisory Sdn. Bhd. – Treasure Global has announced the acquisition of this Malaysian financial advisory firm, which manages approximately USD 150 million in client assets and operates a network of more than 350 professional financial consultants serving nearly 3,000 clients. The company describes Quarters Elite as a distribution and marketing arm for OXI Wallet and related digital asset and RWA products, with the potential to support recurring fee-based advisory and wealth-management revenue.
Across these initiatives, Treasure Global emphasizes a strategy centered on fintech, digital assets, and real-world asset tokenization, integrated with its existing e-commerce and payment capabilities. Corporate communications highlight the goal of creating a connected ecosystem where ZCITY, OXI Wallet, UNIRWA tokens, and Quarters Elite’s advisory network reinforce one another. The company has also referenced plans for OXI Wallet to contribute to opportunities in payments, asset tokenization, staking products, and broader blockchain-enabled financial services, subject to applicable regulatory requirements.
Treasure Global’s SEC filings provide additional context on its corporate and capital structure. The company has used registered direct offerings under a shelf registration statement on Form S-3 to raise capital through issuances of common stock to institutional investors. It has also entered into various service, consultancy, and purchase agreements where consideration is paid partly or entirely in common stock, including agreements related to digital currency wallet and exchange platform services, management consultancy, marketing consultancy, and the acquisition of technology assets such as an AI server.
The company has taken steps to maintain its Nasdaq listing. In December 2025, Treasure Global announced a 1-for-20 reverse stock split of its common stock, intended to increase the per-share trading price to assist in regaining compliance with Nasdaq’s minimum bid price requirement. Subsequent news reported that Nasdaq notified the company that it had regained compliance with the minimum bid price rule, and that its common stock would continue to be listed and actively traded on the Nasdaq Capital Market.
Treasure Global’s governance and leadership structure is documented in its Form 8-K filings. These filings describe appointments and changes in executive and board roles, including the appointment of executive and independent directors and the promotion of finance leadership. The company is incorporated in Delaware and lists its principal executive office in New York, New York in its SEC filings, while its news releases and corporate description consistently refer to it as Malaysia-based, reflecting operational roots and focus in Malaysia and the broader Southeast Asia region.
From an investor perspective, Treasure Global presents itself as an emerging growth company that is evolving from an O2O e-commerce and payments platform toward a broader fintech and digital-asset ecosystem. Its disclosures emphasize user growth on the ZCITY platform, the development and early commercialization of OXI Wallet, the UNIRWA RWA token mandate, and the integration of Quarters Elite’s advisory network. Capital structure actions, including equity financings, the conclusion of an equity line facility, and voluntary lock-up agreements by major shareholders, are presented by the company as elements of its approach to supporting growth initiatives and market stability.
Business Segments and Platform Focus
Based on the company’s own descriptions, Treasure Global’s activities can be grouped into several areas:
- Payment processing and e-commerce – Operations on the ZCITY platform, including e-payment solutions, rebates, and cashback programs for consumers and merchants.
- Customized software development – Software development services disclosed as a separate reportable segment.
- Fintech and digital assets – Development and commercialization of OXI Wallet, digital asset services, and related infrastructure, including partnerships for digital currency wallet and exchange services.
- Real-world asset tokenization – The UNIRWA token initiative, where Tadaa Technologies is positioned as treasury manager for tokens linked to real estate and hospitality assets.
- Advisory and distribution – Activities conducted through Quarters Elite, including financial advisory services and distribution of digital asset and wealth solutions across individual, family, SME, and corporate segments.
Treasure Global’s disclosures consistently reference the use of artificial intelligence and data analytics to enhance its platforms. In particular, OXI Wallet is described as featuring an AI-powered portfolio assistant that offers personalized insights, and the company notes that these capabilities are being deployed in selected markets subject to local regulatory requirements.
Overall, Treasure Global Inc. presents itself, through its public filings and news releases, as a Nasdaq-listed, Malaysia-based technology solutions provider that is expanding from its ZCITY Super App foundation into a broader ecosystem spanning e-commerce, fintech, digital assets, and real-world asset tokenization, with operations and partnerships focused on Malaysia and the wider Southeast Asia region.