Fresh Vine Wine Stock Price, News & Analysis
Company Description
VINE historically represented Fresh Vine Wine, Inc. on the NYSE American exchange. According to company disclosures and SEC filings, Fresh Vine Wine, Inc. has since completed the acquisition of Amaze Software, Inc., changed its corporate name to Amaze Holdings, Inc., and now trades under the ticker symbol AMZE on NYSE American. The VINE symbol therefore primarily serves as the historical identifier for the company prior to this transformation.
Based on the company’s S-1 and S-1/A registration statements filed under the name Amaze Holdings, Inc., the business is organized into two reporting segments: E-commerce/Subscriptions and Wine Products. This structure reflects the combination of Amaze Software’s creator-focused digital commerce platform with the legacy Fresh Vine wine business.
E-commerce/Subscriptions segment
In its SEC registration statements, Amaze Holdings describes the E-commerce/Subscriptions segment as operating a creator-focused, end-to-end commerce platform designed to streamline product sales, subscription offerings, and digital content delivery. The tools offered in this segment support a range of creators and small businesses by integrating storefront customization, payment processing, merchandising, and performance analytics.
The company reports that it uses an asset-light model, leveraging third-party resources, including custom and on-demand production facilities. This approach is described in the S-1/A as a way to mitigate risks associated with launching new brands, such as excess inventory and delays in product availability. By sourcing from a network of geographically diverse suppliers, the company aims to reduce reliance on any single vendor and to increase flexibility in product inputs.
Wine Products segment
Company press releases and the S-1/A state that the Wine Products segment includes the sale of “Fresh Vine” wines across the United States and Puerto Rico through wholesale and direct-to-consumer channels. Fresh Vine Wine is described as a producer of lower carb, lower calorie premium wines positioned as an affordable luxury. Public communications list varietals such as Cabernet Sauvignon, Chardonnay, Pinot Noir, Rosé, Sauvignon Blanc, Sparkling Rosé, and a limited Reserve Napa Cabernet Sauvignon, with production and bottling in Napa, California.
Earlier descriptions of Fresh Vine Wine emphasized its focus on premium wines for health-conscious individuals seeking clean, all‑natural, low‑carb and low‑sugar options. This positioning continues to be reflected in multiple company news releases describing the Fresh Vine brand.
Corporate transformation from Fresh Vine Wine to Amaze Holdings
In a March 13, 2025 news release, Fresh Vine Wine, Inc. announced that it would change its official corporate name to Amaze Holdings, Inc. following the successful acquisition of Amaze Software, Inc. The same announcement states that the company’s common stock would begin trading under the new ticker symbol AMZE on NYSE American, with the change effective March 24, 2025, pursuant to exchange rules. The company indicated that no action was required from shareholders, the CUSIP number would remain unchanged, and existing stock certificates would remain valid.
Earlier, on March 10, 2025, Fresh Vine Wine reported the completion of the acquisition of Amaze Software, Inc., describing the transaction as combining Amaze’s creator-powered commerce platform with Fresh Vine’s premium consumer wine brand. Subsequent SEC filings, including multiple Forms 8‑K and the S‑1/A, refer to the registrant as Amaze Holdings, Inc. (formerly known as Fresh Vine Wine, Inc.), confirming the legal name change and continuity of the public company.
Business focus after the Amaze Software acquisition
The S‑1/A overview explains that, after the Amaze Software acquisition, Amaze Holdings, Inc. undertook a strategic pivot toward a platform-based digital commerce business focused on enabling creators and brands to monetize through direct audience engagement. At the same time, the company reports that it continues to operate the Fresh Vine wine business within the Wine Products segment.
Company news releases about Amaze describe it as a creator-powered commerce platform that supports millions of creators, entrepreneurs, and businesses of various sizes. The platform is said to bring together tools for product creation, advanced e‑commerce, and scalable managed services, with a goal of enabling creators to “sell anything, anywhere” and to build sustainable businesses around their communities.
Regulatory status and exchange listing
Fresh Vine Wine, Inc., as VINE, disclosed in March 2025 that it had regained compliance with NYSE American continued listing requirements for stockholders’ equity following the Amaze Software acquisition. Later SEC filings list the company as Amaze Holdings, Inc., with common stock listed on NYSE American under the symbol AMZE. The S‑1 and S‑1/A prospectuses both state that the company’s common stock is listed on NYSE American and refer to the symbol “AMZE.”
Because the company has formally changed its name and ticker, investors researching the historical VINE symbol are effectively looking at the pre‑rebrand history of what is now Amaze Holdings, Inc. For current information on operations, capital structure, and risk factors, the company’s more recent SEC filings under the Amaze Holdings, Inc. name and AMZE ticker are the relevant sources.