Company Description
WonderFi Technologies Inc. (WONDF) is a Canadian company focused on centralized and decentralized financial services and products in the digital asset sector. The company is listed on the Toronto Stock Exchange under the symbol WNDR and trades in the U.S. over-the-counter market under the symbol WONDF. WonderFi positions its regulated trading platforms to serve crypto participants with access to trading, payments and decentralized products.
According to multiple company disclosures, WonderFi's business centers on regulated crypto trading platforms that hold significant client assets under custody. These platforms are described as being able to service crypto participants on a global scale or across Canada, depending on the specific disclosure, with a focus on providing access to digital asset trading and related financial services. The company emphasizes that its platforms are regulated, which is a key element of its positioning in the digital asset ecosystem.
Business focus and digital asset ecosystem
WonderFi describes itself as a leader in centralized and decentralized financial services and products. On the centralized side, the company highlights its crypto-trading platforms, which enable users to trade digital assets and use payment-related services. On the decentralized side, WonderFi references decentralized products, including purpose-built blockchains and non-custodial wallet applications. Non-custodial wallets allow users to hold and control their own digital assets, while purpose-built blockchains are designed to support on-chain activity and decentralized applications.
The company states that it is designed to provide investors with diversified investment exposure across the global digital asset ecosystem. This focus is reflected in its combination of trading platforms, decentralized finance tools, and educational and infrastructure initiatives mentioned in its public communications. WonderFi also notes that it has a proven track record of launching new products and obtaining registrations, underscoring the regulatory and product-development aspects of its business model.
Brands and platforms
WonderFi reports that it owns several market-leading brands in the digital asset space. Across its disclosures, these brands include:
- Bitbuy – described as a wholly owned trading platform that contributes to client assets under custody and trading volumes.
- Coinsquare – another wholly owned trading platform, also central to WonderFi's trading volumes and client assets under custody.
- SmartPay – identified as a business segment that WonderFi decided to orderly wind up in the third quarter of 2025.
- Bitcoin.ca – described as a dedicated Canadian platform designed to provide accessible Bitcoin investor education and onboarding tools.
WonderFi also discloses that it acquired Blade Labs, a Solana infrastructure company, to enhance its blockchain capabilities and support the development of scalable decentralized applications. In addition, the company launched a self-custodial Wonder Wallet alongside a Layer-2 blockchain built on ZKsync, aimed at supporting on-chain finance and decentralized technologies. These elements illustrate WonderFi's participation in both infrastructure and user-facing aspects of the digital asset ecosystem.
Client assets and trading activity
In its public updates, WonderFi highlights the scale of client assets held on its platforms. At various points, the company reports that its regulated trading platforms have held over $1.7 billion, $1.9 billion, and more than $2.2 billion in client assets under custody. These figures are used by WonderFi to demonstrate the level of activity and trust placed in its platforms by crypto participants.
The company also reports significant trading volumes on its wholly owned platforms Bitbuy and Coinsquare. In one disclosure, WonderFi notes that these platforms generated over $1.128 billion in trading volumes during a single quarter, and in another, it references incremental trading volume associated with the launch of new tradeable assets. These metrics are presented by the company as indicators of platform usage and engagement.
Corporate developments and Robinhood transaction
WonderFi has announced a definitive arrangement agreement with Robinhood Markets, Inc., under which an indirect, wholly owned subsidiary of Robinhood will acquire all of the issued and outstanding common shares of WonderFi by way of a statutory plan of arrangement under the Business Corporations Act (British Columbia). The company describes this as an indirect acquisition of all WonderFi common shares for an all-cash purchase price per share.
Following the announcement of the arrangement agreement, WonderFi disclosed that its securityholders approved the proposed acquisition at a special meeting, and that the Supreme Court of British Columbia issued a final order approving the plan of arrangement. The company also reports that Robinhood received a no-action letter from the Canadian Competition Bureau, indicating that the Commissioner of Competition does not intend to make an application under section 92 of the Competition Act (Canada) in respect of the arrangement.
Subsequent updates from WonderFi and Robinhood reference ongoing pre-closing integration planning to facilitate Robinhood's deployment of its proprietary technology, as well as amendments and extensions to the outside date for completion of the transaction. WonderFi states that it anticipates closing of the transaction in the first half of 2026, subject to satisfaction or waiver of the remaining conditions set out in the arrangement agreement, including regulatory approvals and other customary closing conditions. These disclosures indicate that, as of the latest available information, the transaction had been approved by securityholders and the court but had not yet closed.
Strategic positioning in digital assets
Across its public communications, WonderFi emphasizes that it is strategically placed to capture both market and wallet share as the world continues to move on-chain. The company links this positioning to its combination of regulated trading platforms, decentralized products, purpose-built blockchains, and non-custodial wallet applications. It also highlights its role in providing diversified exposure to the digital asset ecosystem and its experience in obtaining registrations and launching new products.
WonderFi's disclosures also reference its role as a Canadian leader in digital asset products and services, and in some instances as a global leader in centralized and decentralized financial services and products. These characterizations are presented by the company in the context of its platform scale, brand portfolio, and regulatory footprint.
Regulatory and reporting environment
WonderFi prepares and releases quarterly unaudited and annual audited financial statements in accordance with IFRS and makes these documents available through SEDAR+, Canada's electronic filing system for issuer disclosure documents. The company also discusses the use of non-GAAP financial measures, such as Adjusted EBITDA, which it uses internally to evaluate performance and which some investors may use to assess operational results. WonderFi provides definitions and explanations of these non-GAAP measures in its public communications, noting that they may not be comparable to similarly titled measures used by other companies.
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