Company Description
Xponential Fitness, Inc. (NYSE: XPOF) is described in its public disclosures as one of the leading global franchisors of boutique health and wellness brands. The company focuses on branded fitness concepts delivered through franchised and master-franchised studios, with workout modalities that include Pilates, barre, stretching, strength training and yoga. Its Class A common stock is listed on the New York Stock Exchange under the ticker symbol XPOF.
According to the company’s statements in recent press releases, Xponential Fitness operates a diversified platform of boutique fitness brands. In partnership with franchisees and master franchisees, it offers energetic, accessible and personalized workout experiences led by instructors in studio locations throughout the United States and internationally. The company reports having franchise, master franchise and international expansion agreements in 49 U.S. states, Puerto Rico and 30 additional countries, highlighting a broad geographic reach for its franchise system.
Business model and brand portfolio
Xponential Fitness identifies itself as a global franchisor. Its revenue, as outlined in its financial results releases, is generated from several categories related to its franchise system, including franchise revenue, equipment revenue, merchandise revenue, franchise marketing fund revenue and other service revenue. These categories reflect the company’s role in supporting and supplying its franchise network, in addition to collecting fees associated with franchised studios.
The company’s portfolio of brands, as described in its news and earnings releases, includes:
- Club Pilates, described as the largest Pilates brand in the United States.
- StretchLab, a concept offering one-on-one and group stretching services.
- YogaSix, described as the largest franchised yoga brand in the United States.
- Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and described as the largest barre brand in the United States.
- BFT, a functional training and strength-based program.
In earlier 2025 disclosures, Xponential Fitness also described its brand portfolio as including Lindora, a provider of medically guided wellness and metabolic health solutions, and characterized its platform at that time as spanning modalities including Pilates, barre, stretching, strength training, metabolic health and yoga. Later in 2025, the company announced the divestiture of Lindora to Next Health Management Group, Inc., and more recent descriptions reference five brands focused on Pilates, barre, stretching, strength training and yoga.
Franchise-focused operations
In its public communications, Xponential Fitness emphasizes its mission to deliver the talents, assets and capabilities necessary for successful franchise growth. The company works with franchisees and master franchisees who operate studios under its brands. Its reported revenue breakdown in quarterly results highlights the importance of franchise-related revenue and franchise marketing fund revenue, alongside equipment and merchandise revenue and other service revenue connected to the franchise system.
The company’s earnings releases also reference key performance indicators such as system-wide sales, average unit volume (AUV), total members and net new studio openings, which it uses to describe the performance and expansion of its franchised studio base. These metrics are presented on an adjusted basis to reflect the brand portfolio owned during the reporting periods.
Geographic footprint and scale
Based on its own descriptions, Xponential Fitness supports studio locations across the U.S. and internationally. It reports having franchise, master franchise and international expansion agreements in 49 U.S. states, Puerto Rico and 30 additional countries. This indicates that the company’s franchise agreements extend beyond domestic markets into multiple international territories, though specific countries are not listed in the provided disclosures.
Capital structure and financing activities
In an 8-K filing dated December 8, 2025, Xponential Fitness reported that certain subsidiaries entered into a new Credit Agreement providing a term loan facility of $525 million and a revolving credit facility of $25 million. The company stated that proceeds from the term loan were used to refinance its existing credit facility, repurchase its outstanding preferred stock and pay related fees and expenses. The filing also notes that the obligations under the Credit Agreement are guaranteed by certain subsidiaries and secured by a first priority lien on substantially all of their assets, subject to customary exceptions.
The same 8-K describes a preferred stock repurchase agreement under which the company agreed to pay cash to holders of its 6.50% Series A Convertible Preferred Stock and 6.50% Series A-1 Convertible Preferred Stock in exchange for repurchasing those shares. Following that transaction, the company reported that no shares of the preferred stock remained outstanding.
Recent portfolio and leadership developments
During 2025, Xponential Fitness announced several corporate developments in 8-K filings and press releases. These include divestitures of certain brands, such as CycleBar and Rumble, as well as the divestiture of Lindora. The company has stated that these divestitures are intended to allow greater focus on its core fitness modalities.
The company also reported leadership changes, including the appointment of a new Chief Executive Officer and additions to its Board of Directors. These changes are documented in its 8-K filings and related press releases, which describe the backgrounds of the individuals involved and the board’s rationale for the appointments.
Financial reporting and non-GAAP measures
In its quarterly financial results, Xponential Fitness presents revenue by category and discusses measures such as net income (or net loss), adjusted net income, adjusted earnings per share and Adjusted EBITDA. The company explains that these non-GAAP financial measures exclude certain items, including equity-based compensation, acquisition and transaction expenses, litigation expenses, financial transaction fees, tax receivable agreement remeasurement, impairment of goodwill and other noncurrent assets, and other items it does not consider representative of ongoing operating performance. It provides reconciliations of these non-GAAP measures to the most directly comparable GAAP measures in the tables accompanying its earnings releases.
Stock listing and corporate status
According to multiple 8-K filings, Xponential Fitness, Inc. has Class A common stock registered under Section 12(b) of the Securities Exchange Act of 1934, trading on the New York Stock Exchange under the symbol XPOF. The filings identify the company as an emerging growth company for SEC reporting purposes. There is no indication in the provided filings of a delisting, deregistration or bankruptcy event.
FAQs about Xponential Fitness, Inc. (XPOF)
- What does Xponential Fitness, Inc. do?
According to its public disclosures, Xponential Fitness, Inc. is a global franchisor of boutique health and wellness brands. It operates a platform of branded fitness concepts across modalities such as Pilates, barre, stretching, strength training and yoga, working with franchisees and master franchisees who operate studios under its brands. - Which brands are part of Xponential Fitness’ portfolio?
The company states that its portfolio includes Club Pilates, StretchLab, YogaSix, Pure Barre and BFT. Earlier in 2025, it also referenced Lindora as part of its platform before later announcing the divestiture of that brand. - How does Xponential Fitness generate revenue?
In its financial statements, Xponential Fitness reports revenue categories including franchise revenue, equipment revenue, merchandise revenue, franchise marketing fund revenue and other service revenue. These categories reflect income associated with its franchise system and related products and services. - Where does Xponential Fitness operate?
The company reports that it has franchise, master franchise and international expansion agreements in 49 U.S. states, Puerto Rico and 30 additional countries. Its studios are described as being located throughout the U.S. and internationally. - On which exchange is Xponential Fitness stock listed?
Xponential Fitness, Inc. states in its SEC filings that its Class A common stock is listed on the New York Stock Exchange under the ticker symbol XPOF. - What recent financing activities has Xponential Fitness reported?
In an 8-K dated December 8, 2025, the company reported entering into a new Credit Agreement that provides a $525 million term loan facility and a $25 million revolving credit facility. It stated that proceeds were used to refinance existing debt, repurchase preferred stock and pay related expenses. - What changes has Xponential Fitness made to its brand portfolio?
In 2025, Xponential Fitness announced the divestiture of its CycleBar and Rumble brands, and separately announced the divestiture of its Lindora brand to Next Health Management Group, Inc. These changes are described in its 8-K filings and press releases. - Does Xponential Fitness use non-GAAP financial measures?
Yes. In its earnings releases, the company presents non-GAAP measures such as EBITDA, Adjusted EBITDA, adjusted net income and adjusted earnings per share. It explains that these measures exclude certain non-operating or non-recurring items and provides reconciliations to GAAP measures. - Is Xponential Fitness classified as an emerging growth company?
Multiple 8-K filings indicate that Xponential Fitness, Inc. is considered an emerging growth company for SEC reporting purposes, as defined in the applicable SEC rules. - What sector and industry is Xponential Fitness associated with on Stock Titan?
For classification purposes on Stock Titan, Xponential Fitness, Inc. is associated with the Arts, Entertainment, and Recreation sector and the Theater Companies and Dinner Theaters industry, while its own disclosures describe it as a franchisor of boutique health and wellness brands.