Company Description
Zedge, Inc. (NYSE American: ZDGE) is a software publisher in the information sector that focuses on digital marketplaces, interactive games, and platforms that enable creativity, self-expression, e‑commerce and community. According to the company’s disclosures, Zedge empowers tens of millions of consumers and creators each month through a suite of interconnected products that combine mobile content, creator tools, gaming and data services.
The company’s ecosystem includes the Zedge Marketplace, a freemium digital content marketplace offering mobile phone wallpapers, video wallpapers, ringtones and notification sounds. Within the Zedge App, users can also access pAInt, described as a generative AI maker used to create personalized visual and audio content. Zedge reports that it tracks key marketplace metrics such as monthly active users (MAU), average revenue per monthly active user (ARPMAU), active subscriptions and Zedge Premium gross transaction value (GTV) to evaluate engagement and monetization in this marketplace.
Beyond the core marketplace, Zedge operates GuruShots, which it calls “The World’s Greatest Photography Game.” GuruShots is characterized as a skill‑based photo challenge game built around a vibrant challenge system where thousands of photographers worldwide contribute original content. These photo challenges not only foster community and competition but also help curate and rank a large catalog of rights‑cleared images.
Zedge also owns Emojipedia, which it describes as the “#1 trusted source for all things emoji.” Emojipedia functions as an information resource focused on emojis, and is part of Zedge’s broader strategy of serving consumers and creators interested in digital expression and communication.
An additional business line is DataSeeds.AI (also referred to as Dataseeds.AI), a B2B offering that provides developers of foundational AI models and enterprises with scalable, commercial‑grade, on‑demand, rights‑cleared visual and video datasets for AI training. Company materials explain that DataSeeds.AI leverages Zedge’s creator community and a catalog of approximately 30 million fully rights‑cleared images curated and ranked through GuruShots. Each asset can be enriched with detailed annotations, segmentation masks, technical metadata and peer‑based quality rankings, and the platform’s search tools are designed to help customers discover content that meets specific contextual requirements.
Zedge notes that when customers require highly specific or niche visual content, DataSeeds.AI can rapidly launch targeted GuruShots challenges and engage Zedge Premium Marketplace artists and other creators to fulfill bespoke briefs. This approach is presented as a way to deliver custom datasets at scale with full rights clearance, using the same creator ecosystems that power Zedge’s consumer‑facing products.
The company has also introduced Tapedeck, described as a new digital music app and service from Zedge with a mission to make it easier for musicians to make a living from their music. According to Zedge, Tapedeck is built around an artist‑first model in which licensors such as artists, labels or distributors set their own prices for streaming, track downloads and album purchases, with a stated minimum of a penny per play. The company states that Tapedeck pays licensors 80% of revenue for each download and stream and allows fans to pay more than the listed price if they choose, with no subscription fees required for artists to participate.
In addition, Zedge has announced SynCat (also referred to as Syncat), an app that the company says was conceived and built in a short period by a small team using AI and what it calls “vibe coding.” Zedge describes SynCat as transforming static images into short videos enhanced with entertaining AI filters. SynCat is presented as an example of the company’s AI‑driven product development strategy, where a dedicated Product Innovation Team uses AI, automations and empirical testing to rapidly ideate, validate and deploy new product concepts.
Across these offerings, Zedge emphasizes an AI‑focused development approach. Company communications describe an “AI‑first” or AI‑powered model in which AI, vibe coding and automations are used to accelerate product creation, test multiple concepts (“alphas”) and scale those that meet defined performance criteria. This approach is intended to apply both to new products such as SynCat and Tapedeck and to enhancements across existing platforms, including the Zedge Marketplace, GuruShots, Emojipedia and DataSeeds.AI.
From a financial and corporate perspective, Zedge’s Class B common stock trades on the NYSE American under the symbol ZDGE, as confirmed in its SEC filings. The company reports financial results, including revenue by category (advertising, digital goods and services, subscription and other revenue), GAAP and non‑GAAP net income, free cash flow and adjusted EBITDA, through periodic earnings releases furnished on Form 8‑K. Zedge has also disclosed share repurchase activity and the initiation of a quarterly cash dividend program, noting that it has a debt‑free balance sheet and cash and cash equivalents on its condensed consolidated balance sheet.
Corporate governance information in Zedge’s definitive proxy statement indicates that the company is incorporated in Delaware and holds an annual meeting of stockholders. The proxy materials describe matters such as the election of directors, ratification of the independent registered public accounting firm and amendments to the company’s stock option and incentive plan. Zedge states that it has adopted Corporate Governance Guidelines and a Code of Business Conduct and Ethics and that its Class A and Class B common stock carry different voting rights.
Operationally, Zedge highlights several internal metrics and concepts that it believes are useful in evaluating its performance. These include MAU to measure user engagement with the Zedge App, ARPMAU to assess monetization per active user, active subscriptions as a source of recurring revenue, and Zedge Premium GTV to track the total dollar amount of transactions conducted through Zedge Premium. The company also points to its global creator community across the Zedge Marketplace and GuruShots as a core asset that supports both consumer experiences and enterprise‑focused products like DataSeeds.AI.
According to multiple company press releases, Zedge positions its platforms as enabling users to personalize their devices, participate in photography competitions, access emoji information and generate or license content for AI training. At the same time, it presents its newer initiatives, such as Tapedeck and the Product Innovation Team’s AI‑powered apps, as extensions of its focus on creators, rights‑cleared content and scalable digital marketplaces.