Zoomd Technologi Stock Price, News & Analysis

Zoomd Technologies Ltd. (OTC: ZMDTF) is a marketing technology (MarTech) company focused on mobile app user acquisition and engagement. Through its wholly owned subsidiary Zoomd Ltd., the company provides a user-acquisition platform that integrates with numerous global digital media outlets and is positioned as a user acquisition control center for advertisers.

Established in 2012 and listed on the TSX Venture Exchange since September 2019 under the symbol TSXV: ZOMD, Zoomd operates in the information sector and is associated with the software publishers industry. The company emphasizes mobile performance marketing and app growth, helping advertisers manage and optimize campaigns across multiple media sources from a single interface.

Business model and platform focus

Zoomd describes its core offering as a mobile app user-acquisition platform that integrates with many global digital media outlets. By presenting a unified view of multiple media sources, the platform serves as a central control point for advertisers running user acquisition campaigns. This structure is intended to streamline campaign management by providing a single point of contact instead of separate integrations with each media source.

According to the company’s public descriptions, consolidating media sources onto one platform enables advertisers to reduce the need for disparate data source integration. This approach is designed to enhance data collection and insights while minimizing resource expenditure associated with managing multiple channels separately.

Role in the MarTech and mobile marketing space

Zoomd positions itself within the broader MarTech and mobile marketing ecosystem as a provider of technology-driven user acquisition and engagement capabilities. The company has highlighted its focus on performance marketing, user acquisition technologies, and data-driven campaign optimization for mobile applications.

In its communications, Zoomd notes that its platform is used by advertisers seeking to promote app growth and user retention through structured, measurable campaigns. The company has also referred to its work in high-growth verticals and segments such as iGaming, fintech, ecommerce, entertainment, and the sports and betting industry through partnerships and client additions, indicating that its technology is applied across multiple digital-first sectors.

Integration with global digital media outlets

Zoomd states that its platform integrates with numerous global digital media outlets. By aggregating these sources, the platform presents advertisers with a single environment where they can view, manage, and optimize campaigns. This unified view is intended to simplify customer acquisition efforts and reduce operational complexity.

The company explains that this consolidation allows advertisers to gain improved insights from their campaign data. With multiple media sources feeding into one platform, advertisers can analyze performance across channels, which the company indicates can support more efficient allocation of marketing resources.

Operational emphasis and sector exposure

Public updates from Zoomd reference its activity in several geographic regions and market segments. The company has reported an increased presence in North America and Europe and greater penetration in areas such as entertainment and ecommerce. It has also highlighted the addition of new clients in iGaming, fintech, and ecommerce, as well as a strategic partnership with E2-Quadrat communications GMBH focused on the sports and betting industry.

Through these disclosures, Zoomd presents itself as a MarTech platform that works with app marketers, advertisers, and agencies across multiple verticals. The company has also pointed to AI-powered automation and data capabilities as part of its efforts to enhance operational efficiency and accelerate the insights and value delivered to customers.

Partnerships and industry recognition

Zoomd has announced a strategic partnership with E2-Quadrat communications GMBH (E2), described as a global leader in digital marketing and technology solutions for the sports and betting industry. Under this partnership, E2 offers Zoomd’s user acquisition services and technologies, including performance-based campaign optimization tools and real-time analytics, to its portfolio of clients. The companies have indicated that this alliance is intended to provide sportsbook operators with tools to drive measurable growth, increase efficiency, and enhance customer acquisition results.

In addition to partnerships, Zoomd has reported industry recognition. The company was named among the Top Mobile Marketing Companies 2024 by Business of Apps, an online platform for app industry news and insights. Zoomd has characterized this recognition as reflecting its ability to drive mobile marketing campaigns and its focus on app growth and user retention.

Capital markets profile

Zoomd Technologies Ltd. is listed on the TSX Venture Exchange under the symbol ZOMD and trades in the United States on the OTC market under the symbol ZMDTF. The company has participated in microcap investor conferences, including events such as LD Micro Main Event and Planet MicroCap Showcase, where its representatives present the company’s strategy, technology, and growth opportunities to institutional investors, family offices, and analysts.

In its financial communications, Zoomd has highlighted metrics such as revenue growth, adjusted EBITDA, net income, operating margin, and cash generation from operations. The company uses non-IFRS measures such as adjusted EBITDA as internal performance metrics and provides reconciliations in its management discussion and analysis (MD&A) documents available on SEDAR+ and its investor relations pages.

Use of data and AI in marketing

Zoomd has publicly emphasized AI and data-driven marketing as important elements of its approach. Company commentary describes efforts to develop AI-powered automation and data capabilities to improve operational efficiency and accelerate the insights and value provided to customers. These capabilities are presented as part of a broader strategy to support performance marketing and user acquisition for mobile apps.

By combining data collection from multiple media sources with automation, Zoomd aims to support advertisers in managing campaigns that focus on measurable results. This aligns with its description of itself as a performance marketing platform, where campaign outcomes such as user acquisition and engagement are central.

Events and industry participation

Zoomd has announced participation as a Silver Sponsor at Business of Apps Berlin 2025 (formerly App Promotion Summit), an event focused on app marketing. At this conference, a Zoomd executive is scheduled to host a panel on expanding user acquisition through new distribution channels, with discussion topics including emerging distribution opportunities and data-driven growth strategies.

The company’s presence at such industry events, along with its investor conference participation, illustrates its efforts to engage with both the app marketing community and the investment community. These activities are presented in company communications as opportunities to share its vision, technology, and performance.

Positioning within software publishers and information sector

Within the information sector and software publishers industry classification, Zoomd is positioned as a provider of a software-based platform for mobile app user acquisition and engagement. Its platform-centric model, integration with global digital media outlets, and focus on campaign management and performance metrics align with this classification.

Rather than emphasizing a broad range of unrelated services, the company’s public materials consistently describe a focus on user acquisition, engagement, performance marketing, and the consolidation of media sources and data for advertisers. This thematic consistency provides clarity on its core business orientation.

Investor information access

Zoomd directs investors to its financial statements and MD&A, which are made available in the investors section of its website and on SEDAR+ under the company’s profile. These documents provide additional detail on financial performance, non-IFRS measures such as adjusted EBITDA, and other disclosures relevant to shareholders and analysts.

The company also uses press releases to announce quarterly financial results, conference calls, operational highlights, partnerships, and industry recognitions. These communications often include references to its MarTech positioning, mobile app user-acquisition platform, and focus on performance-based marketing for advertisers.