Zuora Stock Price, News & Analysis

Zuora, Inc. (historically traded under the ticker ZUO) is a software company in the information sector that focuses on data processing, hosting and related services for modern, recurring revenue businesses. According to company disclosures, Zuora provides a monetization platform and monetization suite that helps organizations build, run and grow businesses using subscription, usage-based and hybrid revenue models. Its technology is aimed at companies that want to manage complex pricing, recurring billing and revenue accounting in one integrated environment.

Zuora states that its platform is designed to support a dynamic mix of usage-based models, subscription bundles and other recurring structures. Within this framework, customers can manage pricing and packaging, billing, payments and revenue recognition. The company describes its software as flexible and modular, intended to help businesses evolve monetization strategies as customer demand and market conditions change.

More than 1,000 customers around the world use Zuora’s products, based on the company’s public communications. Named customers include BMC Software, Box, Caterpillar, General Motors, The New York Times, Schneider Electric and Zoom. These references illustrate that Zuora’s platform is applied across multiple industries, from technology and software to manufacturing, automotive and media, for organizations that rely on recurring customer relationships and recurring revenue.

Zuora is headquartered in Silicon Valley and reports having offices in the Americas, EMEA and APAC. The company also notes a presence in the Asia-Pacific region with more than 100 customers there and highlights that Japan and Australia are important markets by annual recurring revenue and total addressable market. To support regional requirements, Zuora has announced a data center in Japan to provide in-region data storage, performance and support for APAC customers, including compliance with local data protection and privacy regulations.

Historically, Zuora’s common stock was listed on the New York Stock Exchange under the symbol ZUO. In a Business Wire announcement dated February 14, 2025, Zuora reported the completion of its acquisition by Silver Lake, in partnership with an affiliate of GIC Pte. Ltd. The company stated that, with completion of this transaction, Zuora’s Class A common stock would cease trading and the company would no longer be listed on the New York Stock Exchange. As a result, ZUO now represents the historical public listing of Zuora prior to its transition to a privately held company.

Zuora’s own materials describe the company as having helped drive the shift to what it calls the Subscription Economy, in which recurring, usage-based and hybrid revenue models have become more common. The firm positions its monetization suite as technology that enables businesses to transform financial operations around these models, including order-to-cash processes and revenue accounting for recurring contracts. Its platform is used by enterprises that want to manage complex subscription lifecycles, experiment with new pricing structures and align billing with how customers actually consume products and services.

Within its monetization capabilities, Zuora has highlighted solutions for usage-based pricing. The company has announced metering and rating capabilities that convert raw usage events across services and devices into usage meters, which can then be applied to pricing experiments and billing. Zuora has also indicated that these capabilities are intended to help software-as-a-service providers and other companies adopt usage-based pricing more quickly, while giving end customers better visibility into usage and expected charges.

Zuora also reports sector-specific offerings, such as a media solution with an AI paywall for media and publishing companies. According to the company, this AI paywall uses reinforcement learning to adjust subscriber acquisition strategies and offers based on individual user interactions. The goal is to support tailored offers, dynamic access and pricing decisions that reflect subscriber behavior, using data already integrated into Zuora’s systems.

Across these areas, Zuora emphasizes that its monetization suite is intended to integrate with existing technology stacks. The company notes that its solutions can be added without replacing a customer’s billing system in some usage-pricing scenarios and that it offers extensions for media industry tools such as CRM, data and analytics platforms. This reflects Zuora’s stated focus on enabling customers to evolve monetization strategies and financial operations around recurring revenue, rather than requiring a complete overhaul of existing systems.

Business model and revenue focus

Based on its public descriptions, Zuora’s core business model centers on providing subscription-based software for monetization and recurring revenue management. The company reports subscription revenue and total revenue in its financial updates, distinguishing subscription revenue from professional services revenue. It also tracks metrics such as annual recurring revenue (ARR), annual contract value (ACV) and dollar-based retention rate (DBRR), which are typical for subscription software providers.

Zuora explains that ARR represents the annualized recurring value of active subscription contracts, while ACV reflects the subscription revenue expected to be recognized from a customer over the next twelve months. DBRR is calculated by comparing ACV from a cohort of customers over a twelve-month period, including upsells and accounting for contraction or attrition. These definitions indicate that Zuora’s business is oriented around long-term, recurring contracts with customers rather than one-time license sales.

Geographic footprint and infrastructure

The company describes itself as headquartered in Silicon Valley with offices across the Americas, EMEA and APAC. In APAC, Zuora has highlighted a data center in Japan to provide in-region data storage and improved performance for customers in that region. The company states that this data center is intended to help meet data protection and privacy requirements, improve latency and provide maintenance and support windows aligned with APAC time zones.

Zuora also notes that it has more than 100 customers in the APAC region and that Japan is one of its largest markets by annual recurring revenue and total addressable market, with Australia also identified as a significant market by ARR. These statements underscore that Zuora’s monetization platform is used by customers in multiple regions and that the company has invested in infrastructure to support regional regulatory and performance needs.

Corporate status and ownership

Zuora’s public communications describe a corporate transition from a publicly traded company to a privately held one. On October 17, 2024, Zuora announced that it had entered into a definitive agreement to be acquired by Silver Lake, in partnership with an affiliate of GIC Pte. Ltd., in a transaction valued at $1.7 billion, with all outstanding shares of Zuora common stock to be acquired for $10.00 per share in cash. The company stated that, upon completion of the transaction, Zuora would become a privately held company and its common stock would no longer be listed on any public stock exchange.

On February 14, 2025, Zuora announced the completion of this acquisition, confirming that its Class A common stock would cease trading and that the company would no longer be listed on the New York Stock Exchange. For investors and researchers, this means that ZUO is now a historical ticker associated with Zuora’s period as a public company, and that ongoing ownership and financial information is no longer reported under this symbol on public exchanges.

Use of non-GAAP metrics

In its financial communications, Zuora provides both GAAP and non-GAAP financial measures. The company explains that it uses non-GAAP metrics such as non-GAAP income from operations, non-GAAP net income, non-GAAP gross margin and adjusted free cash flow to evaluate performance and communicate with its board of directors. Zuora states that these measures exclude items such as stock-based compensation, amortization of acquired intangible assets, certain charitable contributions, shareholder-related matters, asset impairments, changes in fair value of certain liabilities, acquisition-related expenses and workforce reduction charges.

Zuora notes that it believes these non-GAAP measures help provide consistency and comparability with past financial performance and with other companies in its industry, while cautioning that non-GAAP measures have limitations and may differ from measures used by other companies. This emphasis on recurring revenue metrics and adjusted profitability measures reflects Zuora’s focus on long-term subscription contracts and monetization services.

Position within data processing and hosting

Zuora is classified in the Data Processing, Hosting, and Related Services industry within the information sector. Its monetization suite, data center investments and usage metering capabilities align with this classification, as the company processes subscription and usage data, hosts monetization applications and supports financial operations for recurring revenue businesses. By focusing on subscription and usage-based models, Zuora positions its services at the intersection of financial operations, billing infrastructure and data-driven pricing.

FAQs about Zuora (ZUO)