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ADSK Chief People Officer trims stake under 10b5-1 plan

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Autodesk, Inc. (ADSK) – SEC Form 4 filing: EVP & Chief People Officer Rebecca Pearce reported the sale of 3,110 common shares on 30-Jun-2025 at $310 per share, for proceeds of roughly $0.96 million. The transaction was executed under a Rule 105b-1 trading plan adopted on 11-Mar-2025. Following the sale, Pearce’s total beneficial ownership stands at 22,691 shares, which includes 13,217 unvested Restricted Stock Units (RSUs). No derivative security activity or additional transactions were disclosed in this filing.

Positive

  • Executive retains 22,691 shares, indicating continued equity alignment with shareholders.
  • Sale executed under a pre-arranged Rule 105b-1 plan, reducing concerns about opportunistic timing.

Negative

  • Insider sale of 3,110 shares worth ~$0.96 M may be viewed as a short-term bearish signal by some investors, although magnitude is small.

Insights

TL;DR: Routine 10b5-1 insider sale of ~$1 M; minimal impact on ADSK fundamentals.

The transaction represents a small fraction of Autodesk’s daily trading volume and of Pearce’s remaining stake (22,691 shares post-sale). Because the sale was pre-scheduled under a trading plan, it is generally viewed as non-opportunistic and routine, limiting any adverse signaling effect. Pearce continues to hold a meaningful equity position—including 13,217 unvested RSUs—aligning her incentives with shareholders. From a valuation or liquidity standpoint, the sale is immaterial to Autodesk’s market capitalization and does not change the investment thesis. I therefore classify the filing as neutral for investors.

Insider Pearce Rebecca
Role EVP, Chief People Officer
Sold 3,110 shs ($964K)
Type Security Shares Price Value
Sale Common Stock 3,110 $310.00 $964K
Holdings After Transaction: Common Stock — 22,691 shares (Direct)
Footnotes (1)
  1. The sales reported in this form were effected pursuant to a Rule 105b-1 trading plan adopted by the reporting person on 03/11/2025. The total securities beneficially owned includes 13,217 shares of unvested Restricted Stock Units.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Pearce Rebecca
(Last) (First) (Middle)
ONE MARKET, SUITE 400
(Street)
SAN FRANCISCO CA 94105
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Autodesk, Inc. [ ADSK ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
EVP, Chief People Officer
3. Date of Earliest Transaction (Month/Day/Year)
06/30/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 06/30/2025 S(1) 3,110 D $310 22,691(2) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sales reported in this form were effected pursuant to a Rule 105b-1 trading plan adopted by the reporting person on 03/11/2025.
2. The total securities beneficially owned includes 13,217 shares of unvested Restricted Stock Units.
Remarks:
Melissa Hoge, Attorney-in-Fact for Rebecca Pearce 06/30/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

How many Autodesk (ADSK) shares did Rebecca Pearce sell?

Pearce sold 3,110 common shares.

What was the sale price disclosed in the Form 4?

The shares were sold at $310 per share.

When did the insider sale take place?

The transaction date was 30-Jun-2025.

Does the executive still hold Autodesk stock after the sale?

Yes, Pearce now beneficially owns 22,691 shares, including 13,217 unvested RSUs.

Was the transaction part of a 10b5-1 trading plan?

Yes, the filing states it was executed under a Rule 105b-1 trading plan adopted on 11-Mar-2025.

Were any derivative securities exercised or disposed of?

No derivative security transactions were reported in this filing.