Advantage Solutions (ADV) reclassifies Dean General as non-executive officer

Rhea-AI Filing Summary

Advantage Solutions Inc. reports a leadership status change for Dean General. He had previously moved into a newly created role as Chief Industry Development Officer, and effective March 26, 2026, he will no longer be considered an “executive officer” or “officer” of the company under SEC rules.

8-K Event Classification

2 items: 5.02, 9.01

2 items

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers Governance

Key personnel changes including departures, elections, or appointments of directors and executive officers.

Item 9.01 Financial Statements and Exhibits Exhibits

Financial statements, pro forma financial information, and exhibit attachments filed with this report.

Key Figures

Par value per share: $0.0001 per share Effective date of status change: March 26, 2026 Filing signature date: March 31, 2026

3 metrics

Par value per share $0.0001 per share Class A common stock par value

Effective date of status change March 26, 2026 Date Dean General ceases to be an executive officer

Filing signature date March 31, 2026 Date CFO Christopher Growe signed on behalf of the company

Key Terms

emerging growth company, executive officer, Rule 3b-7, Rule 16a-1(f), +1 more

5 terms

emerging growth company regulatory

"Emerging growth company As previously disclosed"

An emerging growth company is a recently public or smaller public firm that qualifies for temporary, lighter regulatory and disclosure rules to reduce the cost and effort of being public. For investors, it means the company may provide less historical financial detail and face fewer reporting requirements than larger firms, so it can grow more quickly but also carries higher uncertainty—like buying a promising early-stage product with fewer user reviews.

executive officer regulatory

"will no longer serve as an “executive officer” or an “officer” of the Company"

Rule 3b-7 regulatory

"as defined in Rule 3b-7 and Rule 16a-1(f), respectively"

Rule 16a-1(f) regulatory

"as defined in Rule 3b-7 and Rule 16a-1(f), respectively"

Cover Page Interactive Data File technical

"104 | | Cover Page Interactive Data File (embedded within the Inline XBRL document)"

Understanding 8-K Material Events →

false00017766610001776661adv:ClassCommonStock0.0001ParValuePerShareMember2026-03-262026-03-2600017766612026-03-262026-03-26

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): March 26, 2026

Advantage Solutions Inc.

(Exact name of Registrant as Specified in Its Charter)

Delaware			001-38990	83-4629508
(State or Other Jurisdiction of Incorporation)			(Commission File Number)	(IRS Employer Identification No.)
7676 Forsyth Boulevard, Fifth Floor
St. Louis, Missouri				63105
(Address of Principal Executive Offices)				(Zip Code)

Registrant’s Telephone Number, Including Area Code: (314) 655-9333

Not Applicable

(Former Name or Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class		Trading Symbol(s)		Name of each exchange on which registered
Class A common stock, $0.0001 par value per share		ADV		NASDAQ Global Select Market

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

As previously disclosed in the Current Report on Form 8-K filed by Advantage Solutions Inc. (the “Company”) with the Securities and Exchange Commission on August 8, 2025, Dean General transitioned into a newly established role as Chief Industry Development Officer of the Company. In connection with this transition, effective March 26, 2026, Mr. General will no longer serve as an “executive officer” or an “officer” of the Company as defined in Rule 3b-7 and Rule 16a-1(f), respectively, under the Securities Exchange Act of 1934, as amended.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits

	Exhibit No.		Description
	104		Cover Page Interactive Data File (embedded within the Inline XBRL document).

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Date:	March 31, 2026		ADVANTAGE SOLUTIONS INC.
		By:	/s/ Christopher Growe
			Christopher Growe Chief Financial Officer

FAQ

What leadership change did Advantage Solutions Inc. (ADV) disclose?

Advantage Solutions Inc. disclosed that Dean General, serving as Chief Industry Development Officer, will no longer be classified as an executive officer or officer of the company under SEC definitions, effective March 26, 2026, reflecting a change in his reporting and governance status.

When does Dean General cease to be an executive officer at Advantage Solutions (ADV)?

Dean General will no longer be considered an executive officer or officer of Advantage Solutions Inc. as of March 26, 2026. This effective date marks when his status changes under specific rules of the Securities Exchange Act of 1934 governing executive and officer designations.

What is Dean General’s role at Advantage Solutions Inc. (ADV) after the change?

Dean General remains in the newly established role of Chief Industry Development Officer at Advantage Solutions Inc. However, effective March 26, 2026, that role will not be treated as an executive officer or officer position for purposes of SEC regulations and related reporting obligations.

Which SEC rules define Dean General’s officer status at ADV?

Dean General’s status is determined under Rule 3b-7 and Rule 16a-1(f) of the Securities Exchange Act of 1934. Effective March 26, 2026, his Chief Industry Development Officer role will no longer qualify him as an executive officer or officer under those specific SEC definitions.

Does the Advantage Solutions (ADV) filing include financial statements?

The filing is focused on a change in executive officer status and does not present financial statements. It lists an exhibit for the cover page interactive data file, emphasizing disclosure compliance rather than reporting earnings or other detailed financial performance information.

Filing Exhibits & Attachments

1 document

Other Documents

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