STOCK TITAN

[Form 4] Affirm Holdings, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Affirm Holdings, Inc. (AFRM) Form 4 summary: On 08/18/2025, Robert O'Hare, CFO, reported transactions effected under a Rule 10b5-1 plan adopted December 6, 2024. The Form 4 shows acquisitions and a subsequent sale: 10,414 shares of Class A common stock were reported acquired at $49 and 991 shares acquired at $57.59, followed by a sale of 11,405 shares at $80, leaving 0 shares of Class A common stock beneficially owned on a non-derivative basis. The filing also discloses stock options: a $49 option covering 10,414 shares and a $57.59 option covering 991 shares; the filing reports 20,829 and 29,071 derivative securities beneficially owned following the transactions, respectively. Vesting schedules and exercise conditions are described in the explanations.

Riepilogo del Modulo 4 di Affirm Holdings, Inc. (AFRM): Il 18/08/2025 Robert O'Hare, CFO, ha segnalato operazioni effettuate nell'ambito di un piano Rule 10b5-1 adottato il 6 dicembre 2024. Il Modulo 4 indica acquisizioni seguite da una vendita: 10.414 azioni di categoria A acquistate a $49 e 991 azioni acquistate a $57,59, successivamente vendute 11.405 azioni a $80, lasciando 0 azioni di categoria A possedute in via benefica su base non derivativa. La comunicazione riporta inoltre opzioni su azioni: un'opzione a $49 relativa a 10.414 azioni e un'opzione a $57,59 relativa a 991 azioni; dopo le operazioni risultano posseduti in via benefica 20.829 e 29.071 strumenti derivati, rispettivamente. Le modalità di maturazione e le condizioni di esercizio sono descritte nelle note esplicative.

Resumen del Formulario 4 de Affirm Holdings, Inc. (AFRM): El 18/08/2025 Robert O'Hare, director financiero, informó transacciones realizadas bajo un plan Rule 10b5-1 adoptado el 6 de diciembre de 2024. El Formulario 4 muestra adquisiciones seguidas de una venta: 10.414 acciones de Clase A adquiridas a $49 y 991 acciones adquiridas a $57,59, seguidas de la venta de 11.405 acciones a $80, quedando 0 acciones de Clase A en propiedad beneficiaria en forma no derivada. La presentación también divulga opciones sobre acciones: una opción a $49 sobre 10.414 acciones y una opción a $57,59 sobre 991 acciones; tras las operaciones se informan 20.829 y 29.071 valores derivados en propiedad beneficiaria, respectivamente. Los calendarios de adquisición y las condiciones de ejercicio se describen en las notas explicativas.

Affirm Holdings, Inc. (AFRM) Form 4 요약: 2025년 8월 18일, 최고재무책임자(CFO) 로버트 오헤어(Robert O'Hare)가 2024년 12월 6일 채택된 Rule 10b5-1 계획에 따라 실행된 거래를 보고했습니다. Form 4에는 취득 후 매도가 표시되어 있습니다: 클래스 A 보통주 10,414주를 주당 $49에, 991주를 주당 $57.59에 취득한 후 11,405주를 주당 $80에 매도하여 비파생 증권 기준으로 보유 이익이 0주로 남았습니다. 제출서에는 또한 스톡옵션이 공개되어 있습니다: 10,414주에 대한 $49 옵션 및 991주에 대한 $57.59 옵션; 거래 후 각각 20,829개 및 29,071개의 파생증권을 보유하고 있는 것으로 보고됩니다. 베스팅 일정과 행사 조건은 설명란에 기재되어 있습니다.

Résumé du Formulaire 4 d'Affirm Holdings, Inc. (AFRM) : Le 18/08/2025, Robert O'Hare, directeur financier, a déclaré des transactions effectuées dans le cadre d'un plan Rule 10b5-1 adopté le 6 décembre 2024. Le Formulaire 4 indique des acquisitions suivies d'une vente : 10 414 actions de catégorie A acquises à 49 $ et 991 actions acquises à 57,59 $, puis la vente de 11 405 actions à 80 $, laissant 0 action de catégorie A détenue à titre bénéficiaire sur une base non dérivée. Le dépôt révèle également des options sur actions : une option à 49 $ couvrant 10 414 actions et une option à 57,59 $ couvrant 991 actions ; après les opérations, 20 829 et 29 071 titres dérivés sont déclarés détenus à titre bénéficiaire, respectivement. Les calendriers d'acquisition et les conditions d'exercice sont décrits dans les explications.

Zusammenfassung des Formulars 4 von Affirm Holdings, Inc. (AFRM): Am 18.08.2025 meldete Robert O'Hare, CFO, Transaktionen, die im Rahmen eines am 6. Dezember 2024 angenommenen Rule 10b5-1-Plans durchgeführt wurden. Das Formular 4 zeigt Erwerbe und einen anschließenden Verkauf: 10.414 Aktien der Klasse A wurden zu $49 und 991 Aktien zu $57,59 erworben, gefolgt von einem Verkauf von 11.405 Aktien zu $80, wodurch auf nicht-derivativer Basis 0 Aktien der Klasse A begünstigt gehalten sind. Die Einreichung legt außerdem Aktienoptionen offen: eine $49-Option für 10.414 Aktien und eine $57,59-Option für 991 Aktien; nach den Transaktionen werden entsprechend 20.829 bzw. 29.071 derivative Wertrechte als begünstigt gehalten gemeldet. Vesting-Pläne und Ausübungsbedingungen werden in den Erläuterungen beschrieben.

Positive
  • None.
Negative
  • None.

Insights

TL;DR: Insider sold shares under a pre-established 10b5-1 plan; transactions appear structured and routine, not an ad hoc disposition.

The Form 4 shows the CFO executed planned transactions on 08/18/2025 under a 10b5-1 plan adopted 12/06/2024, acquiring interests via option-related exercises at $49 and $57.59 and immediately selling an aggregate 11,405 shares at $80, resulting in zero non-derivative Class A shares held. The filing also documents outstanding stock options and explicit vesting schedules, which clarify future potential dilution and timing of additional option-related activity. For investors, this is notable for transparency on insider liquidity but does not itself indicate a material change to company operations or financial condition.

TL;DR: Transactions follow a documented 10b5-1 plan with detailed vesting terms, consistent with standard insider compliance practices.

The reporting highlights compliance with affirmative defense conditions by citing a 10b5-1 plan adopted 12/06/2024 and provides detailed vesting schedules for two option grants (one with staged annual aggregates and one with 48 monthly installments). The signature by an attorney-in-fact and the explicit explanation of plan-driven sales support procedural conformity. Governance implications are limited: the filing improves disclosure of insider liquidity and option terms but contains no indication of impropriety or governance changes.

Riepilogo del Modulo 4 di Affirm Holdings, Inc. (AFRM): Il 18/08/2025 Robert O'Hare, CFO, ha segnalato operazioni effettuate nell'ambito di un piano Rule 10b5-1 adottato il 6 dicembre 2024. Il Modulo 4 indica acquisizioni seguite da una vendita: 10.414 azioni di categoria A acquistate a $49 e 991 azioni acquistate a $57,59, successivamente vendute 11.405 azioni a $80, lasciando 0 azioni di categoria A possedute in via benefica su base non derivativa. La comunicazione riporta inoltre opzioni su azioni: un'opzione a $49 relativa a 10.414 azioni e un'opzione a $57,59 relativa a 991 azioni; dopo le operazioni risultano posseduti in via benefica 20.829 e 29.071 strumenti derivati, rispettivamente. Le modalità di maturazione e le condizioni di esercizio sono descritte nelle note esplicative.

Resumen del Formulario 4 de Affirm Holdings, Inc. (AFRM): El 18/08/2025 Robert O'Hare, director financiero, informó transacciones realizadas bajo un plan Rule 10b5-1 adoptado el 6 de diciembre de 2024. El Formulario 4 muestra adquisiciones seguidas de una venta: 10.414 acciones de Clase A adquiridas a $49 y 991 acciones adquiridas a $57,59, seguidas de la venta de 11.405 acciones a $80, quedando 0 acciones de Clase A en propiedad beneficiaria en forma no derivada. La presentación también divulga opciones sobre acciones: una opción a $49 sobre 10.414 acciones y una opción a $57,59 sobre 991 acciones; tras las operaciones se informan 20.829 y 29.071 valores derivados en propiedad beneficiaria, respectivamente. Los calendarios de adquisición y las condiciones de ejercicio se describen en las notas explicativas.

Affirm Holdings, Inc. (AFRM) Form 4 요약: 2025년 8월 18일, 최고재무책임자(CFO) 로버트 오헤어(Robert O'Hare)가 2024년 12월 6일 채택된 Rule 10b5-1 계획에 따라 실행된 거래를 보고했습니다. Form 4에는 취득 후 매도가 표시되어 있습니다: 클래스 A 보통주 10,414주를 주당 $49에, 991주를 주당 $57.59에 취득한 후 11,405주를 주당 $80에 매도하여 비파생 증권 기준으로 보유 이익이 0주로 남았습니다. 제출서에는 또한 스톡옵션이 공개되어 있습니다: 10,414주에 대한 $49 옵션 및 991주에 대한 $57.59 옵션; 거래 후 각각 20,829개 및 29,071개의 파생증권을 보유하고 있는 것으로 보고됩니다. 베스팅 일정과 행사 조건은 설명란에 기재되어 있습니다.

Résumé du Formulaire 4 d'Affirm Holdings, Inc. (AFRM) : Le 18/08/2025, Robert O'Hare, directeur financier, a déclaré des transactions effectuées dans le cadre d'un plan Rule 10b5-1 adopté le 6 décembre 2024. Le Formulaire 4 indique des acquisitions suivies d'une vente : 10 414 actions de catégorie A acquises à 49 $ et 991 actions acquises à 57,59 $, puis la vente de 11 405 actions à 80 $, laissant 0 action de catégorie A détenue à titre bénéficiaire sur une base non dérivée. Le dépôt révèle également des options sur actions : une option à 49 $ couvrant 10 414 actions et une option à 57,59 $ couvrant 991 actions ; après les opérations, 20 829 et 29 071 titres dérivés sont déclarés détenus à titre bénéficiaire, respectivement. Les calendriers d'acquisition et les conditions d'exercice sont décrits dans les explications.

Zusammenfassung des Formulars 4 von Affirm Holdings, Inc. (AFRM): Am 18.08.2025 meldete Robert O'Hare, CFO, Transaktionen, die im Rahmen eines am 6. Dezember 2024 angenommenen Rule 10b5-1-Plans durchgeführt wurden. Das Formular 4 zeigt Erwerbe und einen anschließenden Verkauf: 10.414 Aktien der Klasse A wurden zu $49 und 991 Aktien zu $57,59 erworben, gefolgt von einem Verkauf von 11.405 Aktien zu $80, wodurch auf nicht-derivativer Basis 0 Aktien der Klasse A begünstigt gehalten sind. Die Einreichung legt außerdem Aktienoptionen offen: eine $49-Option für 10.414 Aktien und eine $57,59-Option für 991 Aktien; nach den Transaktionen werden entsprechend 20.829 bzw. 29.071 derivative Wertrechte als begünstigt gehalten gemeldet. Vesting-Pläne und Ausübungsbedingungen werden in den Erläuterungen beschrieben.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
O'Hare Robert

(Last) (First) (Middle)
650 CALIFORNIA STREET

(Street)
SAN FRANCISCO CA 94108

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Affirm Holdings, Inc. [ AFRM ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Financial Officer
3. Date of Earliest Transaction (Month/Day/Year)
08/18/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/18/2025 M 10,414(1) A $49 10,414 D
Class A Common Stock 08/18/2025 M 991(1) A $57.59 11,405 D
Class A Common Stock 08/18/2025 S 11,405(1) D $80 0 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (Right to Buy) $49 08/18/2025 M 10,414(1) (2) 01/13/2031 Class A Common Stock 10,414 $0 20,829 D
Stock Option (Right to Buy) $57.59 08/18/2025 M 991(1) (3) (3) Class A Common Stock 991 $0 29,071 D
Explanation of Responses:
1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024.
2. Stock option vests with respect to 5% of the shares of Class A Common Stock underlying the stock option on the six-month anniversary of January 1, 2021, the vesting commencement date, and the remainder of the grant will vest in quarterly installments over a period of four years, in annual aggregate amounts equal to 15%, 20%, 30% and 30%, respectively, subject to the Reporting Person's continued employment with the Issuer as of each vesting date. The Reporting Person can elect to exercise the stock option at any time, provided that the shares acquired upon exercise remain subject to the applicable vesting schedule.
3. The stock options vest in 48 equal monthly installments beginning December 1, 2024, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
Remarks:
/s/ Josh Samples, Attorney-in-Fact 08/20/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
Affirm Holdings, Inc.

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23.83B
268.32M
4.67%
83.13%
5.06%
Software - Infrastructure
Personal Credit Institutions
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United States
SAN FRANCISCO